United States
Sam Golbach and Colby Brock are a Kansas-born duo who built their early following on Vine with comedic and prank content before pivoting decisively into paranormal exploration — a shift that proved to be their defining move.
Total Followers +0.5%
24.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
16M followers · 66% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $41K–$96K / IG post
The duo expanded their signature October event to a full month of weekly episodes at haunted locations worldwide, including the Paris Catacombs, where they got lost underground during filming.
The pair discussed paranormal travel, the Hell Month series, and their experience getting lost inside the Paris Catacombs — generating a widely shared clip from the episode.
On X, the duo told fans the channel would 'look very different' in 2025, promising all-new investigation formats and a fully revamped Hell Week concept.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +3K +0.1% | +0 +0.0% | +3K |
| Last 30 days | +101K +0.6% | +18K +0.5% | +0 +0.0% | +119K |
| Last 90 days | +302K +1.9% | +4K +0.1% | +0 +0.0% | +307K |
| Last 365 days | +302K +1.9% | +4K +0.1% | +0 +0.0% | +307K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| BetterHelp Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Rocket Money Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Whatnot Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| LICKD Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Opera Sponsorship | Sponsored content | YouTube | Oct 2024 | — |
| XPLR Apparel / Merch | Founder / owned brand | YouTube | Long-term | — |
| Chime Fintech / Banking | Sponsored content | YouTube | Long-term | — |
Sam Golbach and Colby Brock are a Kansas-born duo who built their early following on Vine with comedic and prank content before pivoting decisively into paranormal exploration — a shift that proved to be their defining move. Operating under the joint handle Sam and Colby, they have grown a multi-million subscriber YouTube channel built around serialized haunted-location investigations. Series such as Hell Week, The Attachment, Empath, and the Stanley Hotel investigations gave their content a structured, episodic quality that distinguishes them from one-off ghost-hunting channels. They also co-founded XPLR, a merchandise and apparel brand that has become a meaningful part of their identity and revenue mix.
Their audience skews slightly male, with a strong 25–34 core alongside substantial younger viewers, and a notable concentration in Taiwan that suggests algorithmic reach well beyond their domestic U.S. base. Engagement rates sit meaningfully above category norms, reflecting an audience that watches rather than passively subscribes. Sponsor partnerships with BetterHelp and Rocket Money indicate brand buyers see them as a general lifestyle vehicle, not a niche horror property — positioning that should sustain diversified deal flow as true-crime and paranormal content continues to attract mainstream streaming interest.
Samandcolby reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Apparel / Merch, Fintech / Banking, a clear signal of fit for brands in those categories. Demonstrated partners include BetterHelp and Rocket Money. Engagement on YouTube runs around 3.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Samandcolby's tier (Mega, 24.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Sam and Colby's real names are Sam Golbach and Colby Brock. They link their individual accounts, @SamGolbach and @ColbyBrock, directly from their joint channel, so their identities have always been public rather than behind aliases.
Sam and Colby are from Kansas, which they still reference in their TikTok bio as 'ghost hunters from Kansas.' The two grew up in the same area before eventually relocating to pursue their YouTube career full-time.
XPLR is Sam and Colby's own clothing and merch brand, which they call 'the best merch in the game' and promote across every platform. The name is shorthand for 'explore' and is directly tied to their ghost-hunting and urban-exploration identity.
Hell Week is one of Sam and Colby's most popular recurring YouTube series, listed in their channel bio alongside Stanley Hotel, The Attachment, Empath, and Queen Mary. It follows the duo through extended paranormal or fear-based challenges across multiple episodes, and new installments consistently drive high search interest.
Yes, Sam and Colby released a video titled 'The NEW Conjuring House: A Night Turned Demonic,' documenting an investigation at the Rhode Island farmhouse that inspired the Conjuring film franchise. It fits their pattern of targeting the most famous real-life paranormal locations in the world.
Yes, Sam and Colby released 'Paris Catacombs: Investigating Real Gate to Hell,' exploring the underground ossuaries beneath Paris that hold the remains of millions of people. The video represents their international reach beyond domestic haunted locations.
The Stanley Hotel is one of Sam and Colby's signature series destinations, named in their YouTube channel bio as one of their most popular ongoing investigations. The hotel in Estes Park, Colorado — the real-life inspiration for Stephen King's The Shining — has generated multiple episodes given its well-documented paranormal reputation.
The Attachment is one of Sam and Colby's named flagship YouTube series, listed alongside Hell Week and Empath in their channel description as a fan favorite. Like their other series, it follows a multi-episode paranormal storyline rather than standalone videos, which defines their long-form content approach.
Sam and Colby promote a 'secret group' with a join link in their Instagram bio, described as an exclusive space for their closest fans. It functions as a private community tied to their XPLR brand, offering deeper access beyond their public social accounts.
Sam and Colby have partnered with BetterHelp, Rocket Money, Whatnot, LICKD, and Opera as sponsored content partners on YouTube. BetterHelp, a mental health platform, is among their most recent integrations as of mid-2026, reflecting the mainstream brand credibility the duo has built across their combined audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@samandcolby · YouTube
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