Salluchi

Salluchi's real name is Salome Lazarashvili, as listed in her public Instagram business contact email. She operates under the handle @salluchi as her personal brand across social platforms.

Yes, Salluchi is an official SHEIN partner, regularly tagging content with #sheinpartner and #sheintrends. She has also taken part in seasonal SHEIN campaigns, including Halloween-themed haul content under tags like #sheinhauloween and #sheinhalloweensale.

Meitu is a Chinese AI-powered photo editing app known for portrait transformations, including retro-era AI makeovers. Salluchi is a credited Meitu Creator, and she builds content around the app's features — including her "What would I look like in the '80s?" style posts that showcase its AI tools.

UGC stands for User Generated Content — brand-usable content produced in a natural, consumer-native style that companies can license for their own advertising. Salluchi lists UGC as a core offering alongside her public content creation, meaning brands can hire her to produce authentic-looking promotional material that may never appear on her own channel.

Salluchi has referenced the Canon G7X in her posts, often pairing footage or photos from it with Meitu app editing. The G7X is a compact digital camera widely favored by lifestyle creators for its image quality in a portable form factor.

Ocili is an underwear and sleepwear brand that Salluchi has partnered with on Instagram. In her promotional posts she directs followers to search and follow the brand directly, framing it as one of her go-to stores in that category.

Yes, Salluchi has collaborated with Benefit Cosmetics, creating self-care and fresh-face beauty content featuring their products. The partnership fits naturally into her broader beauty, skincare, and fashion content mix.

Salluchi covers both fashion and technology, which is a notably uncommon combination for a creator at her level. Her tech content leans toward consumer apps and cameras — including her ongoing work as a Meitu Creator and references to the Canon G7X — rather than deep-dive hardware reviews.

Salluchi's audience is over 80% female and concentrated in the 18-to-34 age range, making her a strong match for lifestyle, beauty, and fashion brands targeting young women. More than half of her followers are based in the United States, with the United Kingdom and India also representing meaningful portions of her reach.

Salluchi's engagement rate runs well above the category average — roughly three times the typical benchmark for creators in her niche. For brands, that gap matters because it signals her followers are genuinely active and responsive rather than passive scrollers.