Sahil Jaskani, known online as @saah, is a Norway-based lifestyle and travel creator who built a multi-million TikTok following while still a teenager — his early hashtag history suggests he was posting actively from around age fifteen.
Total Followers -0.0%
4M
Across Instagram, TikTok
Primary Platform
YouTube
37K followers · 1% of audience
Engagement
0.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $925–$2.6K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -44 -0.1% | +0 +0.0% | +0 +0.0% | -44 |
| Last 90 days | -170 -0.5% | +0 +0.0% | +0 +0.0% | -170 |
| Last 365 days | -170 -0.5% | +0 +0.0% | +0 +0.0% | -170 |
Daily follower snapshots from CreatorDB's longitudinal index.
Sahil Jaskani, known online as @saah, is a Norway-based lifestyle and travel creator who built a multi-million TikTok following while still a teenager — his early hashtag history suggests he was posting actively from around age fifteen. Of mixed heritage (referencing Somali and Israeli roots in his content), Sahil leans into a cosmopolitan identity that suits his travel-heavy output: luxury hotel stays, Dubai perfume reviews, and scenic Norwegian locations like Mortensrud appear alongside fashion and beard content. His TikTok bio frames him as a daily vlogger at heart, but his Instagram positioning as a 'Social Media Marketing Specialist' and founder of a venture called @Hollywood signals that he approaches content creation as a broader business rather than simply a personal diary.
Despite his Norwegian base, the majority of his TikTok audience is concentrated in Spain, with secondary clusters in the United States and Latin America — a geographic spread that likely reflects algorithmic distribution rather than deliberate geo-targeting. His audience skews male and young (18–34 dominant), which aligns well with his aspirational travel-and-style format. TikTok carries effectively all of his reach and sustains a solid engagement rate for an account at this follower scale, while Instagram remains a lighter-touch presence. His rate card on TikTok sits at a meaningful commercial tier, positioning him as an attractive partner for travel, fragrance, fashion, and lifestyle brands seeking a young, male-skewed European audience with global taste references.
Sahil reaches an audience concentrated in ESP primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a travel creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ESP-focused brands in travel and related categories, Sahil offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Sahil's tier (Macro, 4M combined followers, ESP). Pulled from CreatorDB's category benchmarks.
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Sahil's full name is Sahil Jaskani — he operates under just his first name as his creator identity, but his surname appears in his business email (sahiljaskani.com) and in the hashtag #jaskani used across his posts. He has built his entire brand under the single-name @saah handle on TikTok and Instagram.
Yes — Sahil identifies as Norwegian and displays the 🇳🇴 flag in his Instagram bio. He posts travel content from Norway, including spots like Mortensrud near Oslo, even though the majority of his audience is based in Spain and he appears to divide his time between the two countries.
Sahil openly references his mixed heritage, including Somali roots alongside his Norwegian identity, through his content captions and hashtags. This multicultural background is part of the personal story he weaves into his lifestyle and travel content.
Sahil lists himself as Founder of @Hollywood directly in his Instagram bio, alongside his identity as a Social Media Marketing Specialist. The venture appears connected to his broader marketing and branding work, though he keeps most of his public-facing content focused on lifestyle and travel.
Yes — Sahil runs a daily vlog series on Snapchat under the username SJ-SAH, which he promotes in his TikTok bio. It offers a more behind-the-scenes, unfiltered look at his daily life compared to the polished travel and fashion content on his main platforms.
Sahil spent $400 attempting to capture the iconic scent of Dubai in a single bottle — a nod to the city's famous oud and rose perfume culture — and turned the experience into a review video. It's a strong example of his luxury-meets-curiosity travel content, where he tests whether aspirational experiences are actually worth the price.
It's a signature tongue-in-cheek caption Sahil used on a Dubai travel post to sum up his unapologetically luxury travel philosophy. The self-aware humor resonated strongly on TikTok, where his travel content consistently outperforms the platform average for engagement.
Football and the World Cup appear among Sahil's most-used hashtags, suggesting he dips into sports topics alongside his core lifestyle and fashion posts. It fits naturally with his audience, which skews heavily young and male — a demographic that overlaps strongly with football culture.
TikTok is by far Sahil's dominant platform, where he has grown to over 4 million followers with engagement that runs well above the category median. His Instagram following is a fraction of that size, and TikTok is where he uploads most consistently and drives the bulk of his reach.
Sahil listed himself as 19 years old in his Instagram bio, placing him in his early twenties as of 2026 — making him one of the younger creators to have reached the Macro tier with a multi-million follower base. His early start is reflected in his dual identity as both a content creator and a self-described Social Media Marketing Specialist.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@sahil · YouTube
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