India
Sadhguru is the public persona of Jaggi Vasudev, a Mysore-born yogi and founder of the Isha Foundation, a nonprofit spiritual organization headquartered at its ashram in Coimbatore, Tamil Nadu.
Total Followers -0.0%
26.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
12.7M followers · 48% of audience
Engagement
5.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $131K–$289K / IG post
In a defamation case filed by Isha Foundation in 2024, the Delhi HC directed Nakkheeran to pull all defamatory videos and articles. The court declined to dismiss the suit at the initial stage, allowing proceedings to continue.
Launched on Mahashivratri (Feb 26, 2025), the app trended in 20+ countries and outpaced ChatGPT's early adoption rate. It features a 7-minute guided meditation, AI-powered insights, and is available in six languages.
Sadhguru shared mindfulness and focus techniques with students on the show's 5th episode, urging them to keep their intelligence in a dynamic mode beyond exam preparation.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +14K +0.1% | +505 +0.1% | +15K |
| Last 30 days | +0 +0.0% | -10500 -0.1% | +1K +0.2% | -9347 |
| Last 90 days | +0 +0.0% | -34124 -0.3% | +16K +2.2% | -18192 |
| Last 365 days | +0 +0.0% | -34124 -0.3% | +16K +2.2% | -18192 |
Daily follower snapshots from CreatorDB's longitudinal index.
Sadhguru is the public persona of Jaggi Vasudev, a Mysore-born yogi and founder of the Isha Foundation, a nonprofit spiritual organization headquartered at its ashram in Coimbatore, Tamil Nadu. Having trained in classical yoga from a young age and established Isha in 1992, he built his profile through in-person programs — most notably Inner Engineering, a structured course in yogic practices — before becoming a significant digital presence. His international visibility accelerated through appearances at the World Economic Forum in Davos and a widely covered 2022 solo motorcycle journey across dozens of countries to promote his Save Soil environmental initiative. His bestselling book Inner Engineering: A Yogi's Guide to Joy extended his reach further into Western wellness audiences.
On YouTube and Instagram, Sadhguru's content blends classic spiritual discourse with commentary on contemporary life — relationships, nutrition, artificial intelligence, geopolitics — framed through a yogic lens and delivered in sharp, often provocative short clips. This format drives engagement well above category norms for creators of his scale, reflecting a community that actively debates and shares his ideas rather than passively consuming them. His audience skews heavily male and spans the 18–44 bracket, with roughly half based outside India — particularly in the United States, Mexico, and the UK — making him one of the few India-origin spiritual figures with durable Western crossover. That cross-cultural, English-fluent reach, combined with his own product ecosystem (Inner Engineering courses, the Miracle of Mind meditation app), positions him less as a conventional sponsorship vehicle and more as a self-contained platform whose brand value lies in audience trust and philosophical authority.
Sadhguru reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a wellness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows wellness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in wellness and related categories, Sadhguru offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Sadhguru's tier (Mega, 26.5M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Sadhguru's given name is Jagadish Vasudev, widely known as Jaggi Vasudev. He was born in Mysore, Karnataka, India, and adopted the title 'Sadhguru' — broadly meaning 'unerring guru' — as his spiritual name. Most of his global following knows him exclusively by this title.
The Isha Foundation is a nonprofit spiritual organization founded by Sadhguru, with its central campus, the Isha Yoga Center, located near Coimbatore in Tamil Nadu, India. It delivers yoga programs, environmental campaigns, and outreach initiatives across dozens of countries. Sadhguru references it directly in his Instagram bio as the primary vehicle for all of his work.
Inner Engineering is Sadhguru's flagship personal transformation course, described in his own YouTube bio as 'a comprehensive course' grounded in yogic science. Offered in both online and residential formats through the Isha Foundation, it covers guided meditation, breathing practices, and yogic tools for wellbeing. It has been completed by millions of people across the world.
Miracle of Mind is a free meditation app created by Sadhguru and promoted directly in his Instagram bio. It is designed to give users access to his guided meditations and inner wellbeing practices without any subscription fee. The app reflects his stated goal of making yogic tools available to the widest possible audience.
Save Soil is a global environmental campaign Sadhguru launched to fight soil degradation, pushing governments to mandate minimum levels of organic content in agricultural land. He drew major international attention to it by riding a motorcycle solo through 27 countries across three continents. It is considered one of the largest grassroots environmental movements ever associated with a spiritual leader.
Sadhguru has addressed this directly in his content, cautioning that physical intimacy creates lasting psychological and energetic imprints that can complicate one's inner life over time. His view, rooted in yogic philosophy, is that sexual energy is a significant force and that dispersing it across multiple partners can undermine emotional clarity and personal focus. This is a recurring theme in his talks on relationships and human wellbeing.
The Kailash Yatra is a guided spiritual pilgrimage to Mount Kailash in Tibet, a mountain considered sacred in Hindu, Buddhist, and Jain traditions and widely believed to be the abode of Lord Shiva. Sadhguru leads groups on this journey regularly, and the hashtag #kailashwithsadhguru appears consistently across his social media. Spots on these trips are limited and highly sought after by followers worldwide.
Sadhguru has authored several internationally bestselling titles, most notably Inner Engineering: A Yogi's Guide to Joy, along with Karma: A Yogi's Guide to Crafting Your Destiny and Death: An Inside Story. His YouTube bio describes him as a 'bestselling author and poet,' and his books have been translated into dozens of languages. They are distributed widely through major global publishers.
Diet, nutrition, and protein intake are recurring subjects in Sadhguru's content, appearing consistently among his most-used hashtags. He approaches eating through a yogic and physiological lens, discussing how specific foods affect the body's energy, mental clarity, and long-term health. His recommendations tend to emphasize plant-based eating and are framed within broader principles drawn from yogic science.
Sadhguru engages with artificial intelligence and emerging technology as a regular part of his content, using hashtags like #ai and #chatgpt alongside his spiritual posts. He typically examines these topics through the question of whether machine intelligence can replicate or replace genuine human consciousness and inner experience. This bridge between ancient yogic inquiry and modern technological debate has helped attract a younger, globally distributed audience to his platforms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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