India
Sadhguru, born Jaggi Vasudev in Mysore, Karnataka, is the founder of the Isha Foundation, a global non-profit operating ashrams and yoga programs across multiple continents.
Total Followers +0.0%
26.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
12.7M followers · 48% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $131K–$289K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -10498 -0.1% | +579 +0.1% | -9919 |
| Last 30 days | +0 +0.0% | +1K +0.0% | +3K +0.4% | +4K |
| Last 90 days | +0 +0.0% | -18371 -0.1% | +5K +0.7% | -13520 |
| Last 365 days | +0 +0.0% | -18371 -0.1% | +5K +0.7% | -13520 |
Daily follower snapshots from CreatorDB's longitudinal index.
Sadhguru, born Jaggi Vasudev in Mysore, Karnataka, is the founder of the Isha Foundation, a global non-profit operating ashrams and yoga programs across multiple continents. A self-described yogi and mystic rather than a conventional religious figurehead, he built his following through in-person programs before scaling into digital media, becoming one of India's most recognized spiritual voices internationally. His flagship offering, Inner Engineering, has reached millions of participants worldwide, and he has addressed forums including the World Economic Forum and the United Nations — positioning himself at the crossroads of contemplative tradition and contemporary global discourse on business, environment, and technology.
Sadhguru's content sits at the intersection of spiritual wellness, mindfulness, and holistic philosophy, positioning him as a natural fit for brands in health supplements, meditation technology, Ayurvedic wellness, and premium lifestyle verticals. His recurring use of nutrition, diet, and protein hashtags signals audience receptivity to functional food and supplement messaging, while pilgrimage-driven content and philosophical storytelling attract aspirational travel and ethical lifestyle brands. The audience skews decisively male and concentrates in the young-adult and early mid-career brackets — a demographic with demonstrable spending power across wellness, self-improvement, and technology categories. Geographic reach centres on India as the primary market, with substantial penetration in the United States and Western Europe, making this profile appealing to brands scaling from South Asian consumer bases into English-speaking Western audiences. YouTube anchors the core engagement story at well above category median, with TikTok delivering outsized relative engagement despite a smaller footprint. Sadhguru's own Miracle of Mind meditation app establishes direct category credibility in wellness tech; beyond proprietary ventures, the profile historically maps to partnerships with mindfulness platforms, Ayurvedic supplement labels, and purpose-driven consumer goods aligned with environmental or humanitarian mandates — consistent with the Isha Foundation's positioning.
Benchmark estimates for a creator at Sadhguru's tier (Mega, 26.5M combined followers, India). Pulled from CreatorDB's category benchmarks.
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Sadhguru's given name is Jagadish Vasudev, widely known as Jaggi Vasudev. He was born in Mysore, Karnataka, India, and adopted the title 'Sadhguru' — broadly meaning 'unerring guru' — as his spiritual name. Most of his global following knows him exclusively by this title.
The Isha Foundation is a nonprofit spiritual organization founded by Sadhguru, with its central campus, the Isha Yoga Center, located near Coimbatore in Tamil Nadu, India. It delivers yoga programs, environmental campaigns, and outreach initiatives across dozens of countries. Sadhguru references it directly in his Instagram bio as the primary vehicle for all of his work.
Inner Engineering is Sadhguru's flagship personal transformation course, described in his own YouTube bio as 'a comprehensive course' grounded in yogic science. Offered in both online and residential formats through the Isha Foundation, it covers guided meditation, breathing practices, and yogic tools for wellbeing. It has been completed by millions of people across the world.
Miracle of Mind is a free meditation app created by Sadhguru and promoted directly in his Instagram bio. It is designed to give users access to his guided meditations and inner wellbeing practices without any subscription fee. The app reflects his stated goal of making yogic tools available to the widest possible audience.
Save Soil is a global environmental campaign Sadhguru launched to fight soil degradation, pushing governments to mandate minimum levels of organic content in agricultural land. He drew major international attention to it by riding a motorcycle solo through 27 countries across three continents. It is considered one of the largest grassroots environmental movements ever associated with a spiritual leader.
Sadhguru has addressed this directly in his content, cautioning that physical intimacy creates lasting psychological and energetic imprints that can complicate one's inner life over time. His view, rooted in yogic philosophy, is that sexual energy is a significant force and that dispersing it across multiple partners can undermine emotional clarity and personal focus. This is a recurring theme in his talks on relationships and human wellbeing.
The Kailash Yatra is a guided spiritual pilgrimage to Mount Kailash in Tibet, a mountain considered sacred in Hindu, Buddhist, and Jain traditions and widely believed to be the abode of Lord Shiva. Sadhguru leads groups on this journey regularly, and the hashtag #kailashwithsadhguru appears consistently across his social media. Spots on these trips are limited and highly sought after by followers worldwide.
Sadhguru has authored several internationally bestselling titles, most notably Inner Engineering: A Yogi's Guide to Joy, along with Karma: A Yogi's Guide to Crafting Your Destiny and Death: An Inside Story. His YouTube bio describes him as a 'bestselling author and poet,' and his books have been translated into dozens of languages. They are distributed widely through major global publishers.
Diet, nutrition, and protein intake are recurring subjects in Sadhguru's content, appearing consistently among his most-used hashtags. He approaches eating through a yogic and physiological lens, discussing how specific foods affect the body's energy, mental clarity, and long-term health. His recommendations tend to emphasize plant-based eating and are framed within broader principles drawn from yogic science.
Sadhguru engages with artificial intelligence and emerging technology as a regular part of his content, using hashtags like #ai and #chatgpt alongside his spiritual posts. He typically examines these topics through the question of whether machine intelligence can replicate or replace genuine human consciousness and inner experience. This bridge between ancient yogic inquiry and modern technological debate has helped attract a younger, globally distributed audience to his platforms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@sadhguru · YouTube
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