Australia
Sabri Suby is an Australian entrepreneur best known as the founder of King Kong, a performance marketing agency he built from a bedroom startup into one of Australia's more prominent growth agencies.
Total Followers +1.6%
413K
Across Instagram, TikTok
Primary Platform
YouTube
381K followers · 92% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.7K–$13K / IG post
As founder of King Kong, Suby was featured in Mediaweek breaking down the marketing effectiveness of the top Super Bowl 2025 ads, weighing in on ROI-driven creative strategy.
Keap announced Suby and Shark Tank USA's Robert Herjavec as keynote speakers at its annual small business summit in Phoenix, Arizona — the first time the event featured two Shark Tank personalities.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +954 +0.3% | +100 +0.3% | +0 +0.0% | +1K |
| Last 30 days | +6K +1.5% | +896 +2.9% | +0 +0.0% | +7K |
| Last 90 days | +25K +6.6% | +8K +26.9% | +0 +0.0% | +34K |
| Last 365 days | +25K +6.6% | +8K +26.9% | +0 +0.0% | +34K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| King Kong Digital Marketing / Business | Founder / owned brand | Long-term | — | |
| Sell Like Crazy (book) Publishing / Education | Founder / owned brand | 2019–ongoing | — |
Sabri Suby is an Australian entrepreneur best known as the founder of King Kong, a performance marketing agency he built from a bedroom startup into one of Australia's more prominent growth agencies. He gained mainstream visibility as a Shark on Shark Tank Australia, and his book "Sell Like Crazy" — promoted as a free copy throughout his social channels — functions as a flagship lead-generation asset for his personal brand. He self-styles as "Internet Daddy," a self-aware label that blends business authority with aspirational lifestyle positioning.
His content spans entrepreneurship commentary and high-end lifestyle signalling — references to luxury fashion, fine jewellery, and premium consumer culture sit alongside business strategy, reflecting a self-made affluence aesthetic rather than a pure education play. His audience skews toward younger working-age adults, anchored in Australia but with meaningful reach into the US and UK, giving him genuine cross-market English-speaking appeal. His Indian heritage adds personal texture, with milestone life events — such as an Indian wedding — woven into his content mix. For brands in premium lifestyle, business software, or financial services, Suby's dual credibility as a Shark Tank participant and actively marketed author positions him above the typical mid-tier entrepreneur influencer.
Sabrisuby reaches an audience concentrated in Australia primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Digital Marketing / Business, Publishing / Education, a clear signal of fit for brands in those categories. Demonstrated partners include King Kong and Sell Like Crazy (book). Engagement on YouTube runs around 2.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows business content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in Digital Marketing / Business and related categories, Sabrisuby offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Sabrisuby's tier (Mid, 413K combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Sabri Suby wrote Sell Like Crazy, a direct-response sales and marketing book aimed at entrepreneurs who want to generate more leads and scale revenue. He actively promotes a free physical copy through his website — readers typically cover only the shipping cost, which is itself a textbook lead-generation tactic he teaches in the book.
Sabri Suby offers a free copy of Sell Like Crazy where you pay only for shipping — and he openly admits this is a deliberate direct-response marketing funnel, not a hidden trick. It's one of the more transparent examples of a creator using their own product launch as a live demonstration of the strategies they preach.
Yes — Sabri Suby documented riding an elephant as his entrance at his Indian wedding, which became one of his most-shared personal content moments. The grand ceremony reflects both his cultural heritage and his larger-than-life personal brand.
Yes, Sabri Suby has appeared on Shark Tank Australia as a Shark, pitching and investing in startup businesses on the show. The appearance significantly widened his profile beyond his existing entrepreneurship audience and introduced him to a mainstream Australian TV viewership.
King Kong (kingkong.com.au) is Sabri Suby's Australian digital marketing agency, focused on lead generation, paid advertising, and business growth for clients. He founded it and built it into one of Australia's most prominent performance marketing firms, which forms the backbone of his credibility as an entrepreneurship creator.
Internet Daddy is his signature personal brand nickname, used across his Instagram and TikTok bios to position himself as a mentor figure in the online business world. The tongue-in-cheek label sets him apart from more formal business educators and signals that his content blends lifestyle with practical entrepreneurship advice.
It's a deliberate mix of both: entrepreneurship mindset and marketing strategy sit alongside luxury lifestyle content featuring brands like Gucci, Rolex, and Van Cleef, plus personal milestones like his Indian wedding. The blend positions him as someone who has lived the business success he's teaching, rather than just a talking-head educator.
Sabri Suby built King Kong by applying the same direct-response and performance marketing principles he now teaches publicly — testing and scaling paid acquisition aggressively rather than relying on traditional agency referrals. That origin story is central to his content, making him a practitioner-first creator rather than a purely theoretical business coach.
Sabri Suby is based in Australia, where King Kong is headquartered, and the majority of his audience is Australian. He also draws a significant following from the United States and United Kingdom, reflecting the international appetite for his business and marketing content.
His audience is predominantly 18-to-34-year-olds, skewing slightly more male than female, with the largest concentrations in Australia and the United States. The profile lines up with people in the early-to-mid stages of building a business or career who are drawn to both his tactical marketing content and his aspirational lifestyle.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@sabrisuby · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.