United States
Sabrina Zohar is a US-based certified dating and relationship coach who built a multi-million-person following across TikTok and Instagram by tackling attachment theory, self-worth, and relationship patterns in a direct, therapeutically informed but deliberately accessible register.
Total Followers +0.7%
2.1M
Across Instagram, TikTok
Primary Platform
458K followers · 22% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $6.9K–$16K / IG post
Sabrina Zohar's first book — a relationship-pattern guide rooted in psychology and nervous system work — is published by Penguin Random House with a foreword by Dr. Ramani Durvasula and endorsements from Jay Shetty and Dr. Sara Kuburic.
Her mainstream TV profile expanded with appearances on several daytime and news programs, alongside press placements in Vogue, People, and Marie Claire.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +3K +0.6% | +0 +0.0% | +0 +0.0% | +3K |
| Last 30 days | +14K +3.1% | +0 +0.0% | +0 +0.0% | +14K |
| Last 90 days | +52K +11.4% | +0 +0.0% | +0 +0.0% | +52K |
| Last 365 days | +52K +11.4% | +0 +0.0% | +0 +0.0% | +52K |
Daily follower snapshots from CreatorDB's longitudinal index.
Sabrina Zohar is a US-based certified dating and relationship coach who built a multi-million-person following across TikTok and Instagram by tackling attachment theory, self-worth, and relationship patterns in a direct, therapeutically informed but deliberately accessible register. Rather than positioning herself as a clinical authority, she leans into the "big sis" framing — candid, personal, and pattern-focused — which distinguishes her content from the more advice-listicle end of the dating-coach space. Her hashtag footprint (avoidant attachment, breakups, self-worth) reflects a consistent throughline: helping audiences understand the psychological mechanics behind their own relationship behaviors, not just what to do on a date. She extended that voice into a podcast, The Sabrina Zohar Show, and a book, "Why Am I Like This," while also co-founding the apparel brand Softwear (@wearsoftwear), signaling an intent to build a broader lifestyle identity beyond coaching alone.
Her audience skews heavily female and concentrates in the 18–34 bracket — an age cohort actively navigating early romantic relationships, often for the first time without inherited frameworks, and highly receptive to attachment-informed content. Engagement rates running well above the category median suggest the audience is genuinely invested rather than passively scrolling, which makes her a credible fit for brands in wellness, therapy-adjacent apps, self-development publishing, and considered fashion. The Softwear venture also opens a direct-to-consumer lane that reinforces community identity. With the book expanding her reach into long-form media and the podcast already carrying a substantial listener base, Zohar is positioned less as a social-media coach and more as an emerging media brand in the relationship-wellness space — a category with durable audience demand and growing advertiser appetite.
Sabrina.Zohar reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Apparel / Fashion, a clear signal of fit for brands in those categories. Demonstrated partners include Softwear (@wearsoftwear). Engagement on Instagram runs around 4.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Sabrina.Zohar's tier (Macro, 2.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Why Am I Like This is Sabrina Zohar's authored book, named after the central question she addresses throughout her coaching — why people keep repeating the same cycles in dating and relationships. The title mirrors her core philosophy of helping people identify and break self-defeating behavioral patterns. Her TikTok bio promoted the preorder, positioning it as a major expansion of her brand beyond short-form video content.
@wearsoftwear is a brand that Sabrina Zohar owns and promotes, listed directly in her Instagram bio alongside her coaching business and podcast. It shows she has built multiple business verticals beyond relationship content, pairing her personal coaching brand with a tangible product line. The name suggests a lifestyle or apparel focus that complements her audience's identity.
The Sabrina Zohar Show is her podcast, referenced in both her Instagram and TikTok bios, where she goes much deeper on dating, self-worth, and relationship psychology than short-form video allows. It functions as the long-form arm of her brand, expanding on topics like detachment, emotional availability, and pattern-breaking that she introduces in her social content. She also directs followers there for follow-up on specific videos, making it a natural extension of her coaching work.
Sabrina Zohar holds a formal coaching certification — both her Instagram and TikTok bios explicitly lead with her being a certified dating and relationship coach, which she uses to distinguish herself from lifestyle influencers who give relationship takes without credentials. That certification is central to how she frames her advice, grounding it in recognized coaching methodology rather than personal opinion alone.
The 'Big Sis' label signals that her coaching style is direct, honest, and non-judgmental — more like candid advice from a trusted older sister than a formal therapy session. It resonates strongly with her predominantly young female audience, who connect with her blunt, relatable takes on topics like mixed signals, self-worth, and anxious dating habits. It's a deliberate brand positioning that separates her from coaches who rely on clinical or overly corporate language.
Sabrina Zohar posted her take on Love Island USA Season 8 from both a personal and dating coach perspective, going beyond standard fan commentary to analyze contestants' behavior through the lens of self-worth, consistency, and relationship patterns. Her coaching angle gave the content a distinct tone, using a mainstream reality show as a real-time case study in the dating dynamics she covers across all her platforms.
Sabrina Zohar frames hot and cold behavior as a clear red flag — a pattern of inconsistency that keeps people locked in anxious, uncertain cycles rather than building genuine connection. Her content regularly unpacks why people tolerate it, linking it back to self-worth and the deeply ingrained patterns she helps her audience identify and break. It's one of the most recurring themes across both her Instagram and TikTok content.
Sabrina Zohar teaches detachment as the practice of releasing the need to control dating outcomes — letting go of obsessing over texts, timelines, or another person's behavior, and redirecting that energy back toward your own sense of self-worth. She dedicated episodes of The Sabrina Zohar Show specifically to the concept, and it runs as a recurring thread through much of her short-form work on breaking anxious relationship patterns.
Beyond her free Instagram and TikTok videos, Sabrina Zohar offers both paid courses and one-on-one coaching, which she lists explicitly in her TikTok bio. Her audience can engage at multiple levels — casual followers watching short-form content, podcast listeners diving deeper on The Sabrina Zohar Show, or clients who enroll in structured programs or book direct coaching sessions.
Sabrina Zohar is based in the United States, and her creator profile is classified within the Los Angeles content community, pointing to LA as her home base. Her audience is overwhelmingly American — roughly 80% of her followers are in the US — which tracks with the culturally specific, relatable dating commentary she produces.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@sabrina.zohar · Instagram
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