Saba_Ka_Jahaan is a creator with a presence on YouTube (3,810,000 followers), Instagram (1,840,206 followers).
Total Followers +0.2%
5.7M
Across YouTube, Instagram
Primary Platform
YouTube
3.8M followers · 67% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $22K–$52K / IG post
Saba and husband Khalid Niaz announced via a YouTube vlog that their Mira Road restaurant Khushamdeed would close for roughly 15–20 days to address operational issues, framing it as a quality-control move ahead of a reopening.
The Mumbai-based YouTuber made her first trip to Hyderabad, meeting fans at Abids and exploring the city with her son Haider; photos and videos from the event went viral on social media.
Saba and husband Khalid Niaz welcomed their first child, a son named Haider, who has since become a regular presence in her vlogs.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -184 -0.0% | +0 +0.0% | -184 |
| Last 30 days | +10K +0.3% | +736 +0.0% | +0 +0.0% | +11K |
| Last 90 days | +10K +0.3% | +0 +0.0% | +0 +0.0% | +10K |
| Last 365 days | +10K +0.3% | +0 +0.0% | +0 +0.0% | +10K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Duolingo Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Plum Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Himalaya Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Mamaearth Sponsorship | Sponsored content | YouTube | May 2025 | — |
| The Derma Co Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
Saba_Ka_Jahaan is a creator with a presence on YouTube (3,810,000 followers), Instagram (1,840,206 followers). Their content sits in the family & lifestyle space. Their YouTube bio reads: "Youtuber 🇮🇳 Founder @khushamadeed_official Collaboration - sabaibrahimenquiries@gmail.com". The full audience and engagement breakdown is below.
Saba_Ka_Jahaan reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a vlog creator they map naturally to brands targeting that space. Demonstrated partners include Duolingo and Plum. Engagement on YouTube runs around 2.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in vlog and related categories, Saba_Ka_Jahaan offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Saba_Ka_Jahaan's tier (Mega, 5.7M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
In Urdu and Hindi, Saba Ka Jahaan translates to "Saba's World." It is the name of her YouTube channel and overall personal brand, reflecting her approach of sharing her everyday family life, home, and personal milestones with her audience. The name sets the tone for the intimate, diary-style content she is known for.
Her real name is Saba Ibrahim, which she uses openly on her public business email and across her social media profiles alongside the channel name. The brand identity "Saba Ka Jahaan" is her platform name, but she is widely searched for and recognised as Saba Ibrahim by her audience.
Sunny is Saba Ibrahim's husband and a regular presence throughout her vlogs. The couple publicly celebrated their first wedding anniversary with dedicated content, and fans follow their relationship closely under the hashtag #sabasunnykianniversary, making it one of the central storylines on her channel.
Khushamadeed Official is a venture founded by Saba Ibrahim, listed directly in her Instagram bio as @khushamadeed_official. The word "Khushamadeed" means "Welcome" in Urdu, which aligns with the warm, inclusive tone of her family-focused content. For the latest on what the brand offers, the official Instagram page is the most up-to-date source.
Yes, Saba Ibrahim documented a move to a new home in a post captioned "Naya Ghar" (New House), which drew strong engagement from her audience. Home life and interior content are recurring themes on her channel, so the house move became a significant moment in her ongoing family storyline.
The hashtag #rizakajahan appears regularly across Saba Ibrahim's posts, suggesting Riza is a closely featured family member in her vlogs. The phrase follows the same "Ka Jahan" (world of) structure as her own channel name, indicating Riza holds a central place in her personal storytelling. Her most recent uploads are the best place to follow that storyline.
Saba Ibrahim has partnered with several well-known Indian brands on YouTube, including Mamaearth, Himalaya, Plum, and The Derma Co — all of which fit naturally into her GRWM and lifestyle content format. She has also carried a sponsored integration for Duolingo, showing brand range beyond the beauty category.
Saba Ka Jahaan's content is built around family vlogging and lifestyle storytelling, covering topics like home decor, cooking, travel, makeup tutorials, GRWM videos, and personal milestones such as anniversaries, house moves, and sasural (in-laws' home) visits. Her style has a reality-TV intimacy, following her family relationships in real time rather than scripted formats.
Saba Ibrahim is from India 🇮🇳 and is based in Mumbai, as reflected in her hashtag usage and content references. Despite being an Indian creator, a substantial portion of her audience is located in the United States and United Kingdom, pointing to strong South Asian diaspora viewership.
YouTube is her primary platform, where she has grown a following well into the multi-million range — comfortably placing her in the Mega creator tier. She also maintains a sizeable Instagram audience of over 1.8 million followers, where her engagement rate runs notably above the category average, making both platforms meaningful for brand partnerships.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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