United States
Ryan Serhant is a New York-based real estate broker turned media entrepreneur who built his public profile through years on Bravo's Million Dollar Listing New York before founding his own brokerage, SERHANT., as a technology-forward alternative to traditional real estate firms.
Total Followers +0.7%
6.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.5M followers · 24% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $40K–$94K / IG post
The brokerage expanded to Texas covering Dallas, Houston, and beyond, capitalizing on the state's surging luxury condo sector and wave of corporate relocations from California.
The firm debuted in LA, San Diego, Orange County, San Francisco, and Tahoe — its largest market launch to date — after reporting $7.1B in 2025 sales volume with over 100% YoY growth.
The second season of Serhant's Netflix reality series debuted, continuing to drive major follower and agent-inquiry spikes that followed the breakout Season 1 launch in mid-2024.
Serhant announced his largest-ever personal transaction at $200M, reportedly negotiated over the phone while flying to Miami, alongside his brokerage crossing $1B in sales in just the first 35 days of 2025.
The firm received the industry award recognizing its content-driven flywheel model spanning SERHANT. Studios, the SellIt edtech platform (40,000+ users), and the S.MPLE AI automation tool.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +13K +0.4% | +0 +0.0% | +13K |
| Last 30 days | +0 +0.0% | +47K +1.4% | +0 +0.0% | +47K |
| Last 90 days | +10K +0.7% | +148K +4.4% | +107K +7.6% | +265K |
| Last 365 days | +10K +0.7% | +148K +4.4% | +107K +7.6% | +265K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| chase Sponsorship | Sponsored content | Jul 2026 | — | |
| CookUnity Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Fiverr Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
Ryan Serhant is a New York-based real estate broker turned media entrepreneur who built his public profile through years on Bravo's Million Dollar Listing New York before founding his own brokerage, SERHANT., as a technology-forward alternative to traditional real estate firms. His business portfolio has since expanded well beyond brokerage to include a sales training platform (SELL IT), a content production arm (SERHANT. Studios), and a real estate software tool (S.MPLE), alongside investor positions in consumer brands such as Blank Street Coffee. The Netflix series Owning Manhattan, now in its second season, has extended his reach beyond real estate audiences into broader lifestyle and entertainment viewership.
Across YouTube, Instagram, and TikTok, his content blends luxury property walkthroughs — mansion tours, Hamptons estates, premium New York apartments — with entrepreneurship commentary and increasingly personality-driven entertainment. His audience skews majority female and spans a wide age range, with a substantial cohort aged 35 and older, suggesting a following built as much on aspirational lifestyle as on professional interest in sales or real estate. Sponsorships from Chase and CookUnity point toward positioning with affluent, convenience-oriented consumers. With above-median engagement across a multi-million following and sustained Netflix visibility, Serhant is evolving into a real estate media brand rather than a conventional broker-influencer — a durable fit for financial services, premium consumer goods, and technology companies targeting high-income American households.
Ryanserhant reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a business creator they map naturally to brands targeting that space. Demonstrated partners include chase and CookUnity. Engagement on YouTube runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows business content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in business and related categories, Ryanserhant offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ryanserhant's tier (Mega, 6.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Ryan Serhant's own social media bios reference Season 2 of Owning Manhattan, confirming the Netflix series is continuing. The show follows Serhant and his agents at his luxury brokerage SERHANT. as they compete for ultra-high-end real estate listings in New York City.
After his long run on the Bravo series, Ryan Serhant left to found his own independent luxury brokerage, SERHANT., and build a broader business empire spanning technology, content, and investing. His post-Bravo chapter eventually led to the Netflix series Owning Manhattan, which documents his firm and its agents.
Ryan Serhant's brokerage is called SERHANT., an independent luxury real estate firm he founded after departing Nest Seekers International. The company operates across major U.S. luxury markets and is the central subject of his Netflix series Owning Manhattan.
S.MPLE is a technology platform built under Serhant Technologies, Ryan Serhant's tech company, designed to modernize how real estate agents run their businesses. It reflects his stated identity as a tech-forward entrepreneur rather than a traditional broker, and sits alongside SERHANT. and SERHANT. Studios in his brand portfolio.
Ryan Serhant has publicly listed investments in Blank Street Coffee, RLTY Co., LA Mad Drops, and a company called Update. These span coffee, real estate technology, and consumer products — showing his reach well beyond the brokerage world.
Sell It Like Serhant is Ryan Serhant's sales training brand, which started as a bestselling book and expanded into online courses and coaching content targeting entrepreneurs and salespeople. It is one of the core pillars of his business empire alongside SERHANT. and SERHANT. Studios.
Ryan Serhant is married to Emilia Bechrakis Serhant, a Greek-American attorney he met during the filming of Million Dollar Listing New York. Their relationship became a fan-favorite storyline on the show, and the couple have a daughter together.
Ryan Serhant's YouTube channel is heavily focused on luxury mansion tours — covering mega-mansions in the Hamptons, New York City apartments, and Los Angeles properties — blended with entrepreneur and business lifestyle content. His touring content regularly tags locations like the Hamptons and uses hashtags like #megamansion, drawing large viewership from an audience interested in luxury real estate.
Yes, Chase has appeared as a paid sponsor in Ryan Serhant's Instagram content as recently as mid-2026. The partnership is a natural fit given his affluent, business-minded audience that skews heavily toward real estate, investing, and wealth management.
Ryan Serhant has built a combined following of well over 6 million across YouTube, Instagram, and TikTok, placing him firmly in the Mega tier of content creators. His Instagram is his largest individual platform, with an audience that is overwhelmingly U.S.-based and skews toward adults aged 25 and older.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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