United States
Ryan Serhant is a New York-based real estate broker turned media entrepreneur who first gained national recognition on Bravo's long-running series Million Dollar Listing New York, which began airing in 2012.
Total Followers +0.7%
6.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.5M followers · 24% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $40K–$94K / IG post
The firm's founding Texas team of 13 agents — poached from Compass, eXp and Monument Realty — collectively closed nearly $1.5B in real estate in the past 12 months. The move came just two months after planting its California flag.
The brokerage entered Los Angeles, San Diego, Orange County, San Francisco, and Lake Tahoe with a roster that closed over $2B in sales in the prior year. The firm now operates in 16 states with 2,000+ agents and reported $7.1B in sales volume in 2025 — 100%+ year-over-year growth.
The second season of Serhant's Netflix reality series dropped December 5, 2025, following a Season 1 that broke the SERHANT. website and drove 100,000 new social followers per day organically in its first week.
In a Forbes Cereal Entrepreneur interview, Serhant discussed leveraging Netflix fame for business growth and predicted falling rates would trigger a surge in divorce-driven home inventory in 2026.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +13K +0.4% | +0 +0.0% | +13K |
| Last 30 days | +0 +0.0% | +47K +1.4% | +0 +0.0% | +47K |
| Last 90 days | +10K +0.7% | +148K +4.4% | +107K +7.6% | +265K |
| Last 365 days | +10K +0.7% | +148K +4.4% | +107K +7.6% | +265K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| chase Sponsorship | Sponsored content | Jul 2026 | — | |
| CookUnity Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Fiverr Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
| SERHANT. Real Estate / Brokerage | Founder / owned brand | YouTube | 2020–Long-term | — |
| S.MPLE PropTech / SaaS | Founder / owned brand | YouTube | 2023–Long-term | — |
| SELL IT Education / Sales Training | Founder / owned brand | YouTube | Long-term | — |
| Blank Street Coffee Food & Beverage | Investor / partner | YouTube | Long-term | — |
| RLTY Co. Real Estate / Tech | Investor / partner | YouTube | Long-term | — |
| Royal Caribbean Travel / Hospitality | Sponsored content | 2024–2025 | — |
Ryan Serhant is a New York-based real estate broker turned media entrepreneur who first gained national recognition on Bravo's long-running series Million Dollar Listing New York, which began airing in 2012. Originally trained as an actor, he pivoted to luxury real estate and built one of the most media-savvy personal brands in the industry before founding his own independent brokerage, SERHANT., in 2020. The firm was designed from the ground up as a technology and content-first operation, housing SERHANT. Studios, the sales education platform SELL IT, and the tech product S.MPLE under one umbrella. His 2024 Netflix series Owning Manhattan extended his reach well beyond real estate audiences, and he holds investor stakes in ventures including Blank Street Coffee, reflecting a deliberate push into broader entrepreneurship territory.
Across platforms, Serhant's content blends aspirational real estate walkthroughs — mansion tours, Hamptons properties, New York City apartments — with entrepreneurship-oriented storytelling and lighter, personality-driven short-form video. His audience skews toward older millennials and Gen X (the 35-and-up cohort is substantial), with a notably female-majority split that aligns with aspirational lifestyle content consumption patterns. Sponsorships from Chase and CookUnity point to positioning at the intersection of professional ambition and upscale daily living rather than pure real estate product. With his brokerage, media properties, and personal brand all reinforcing one another, Serhant is increasingly less a real estate personality with a social presence and more a multi-platform media company that happens to sell high-end property — a trajectory that opens him to a widening set of premium brand partnerships.
Ryanserhant reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Real Estate / Brokerage, PropTech / SaaS, Education / Sales Training, a clear signal of fit for brands in those categories. Demonstrated partners include chase and CookUnity. Engagement on YouTube runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows business content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Real Estate / Brokerage and related categories, Ryanserhant offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ryanserhant's tier (Mega, 6.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Ryan Serhant's own social media bios reference Season 2 of Owning Manhattan, confirming the Netflix series is continuing. The show follows Serhant and his agents at his luxury brokerage SERHANT. as they compete for ultra-high-end real estate listings in New York City.
After his long run on the Bravo series, Ryan Serhant left to found his own independent luxury brokerage, SERHANT., and build a broader business empire spanning technology, content, and investing. His post-Bravo chapter eventually led to the Netflix series Owning Manhattan, which documents his firm and its agents.
Ryan Serhant's brokerage is called SERHANT., an independent luxury real estate firm he founded after departing Nest Seekers International. The company operates across major U.S. luxury markets and is the central subject of his Netflix series Owning Manhattan.
S.MPLE is a technology platform built under Serhant Technologies, Ryan Serhant's tech company, designed to modernize how real estate agents run their businesses. It reflects his stated identity as a tech-forward entrepreneur rather than a traditional broker, and sits alongside SERHANT. and SERHANT. Studios in his brand portfolio.
Ryan Serhant has publicly listed investments in Blank Street Coffee, RLTY Co., LA Mad Drops, and a company called Update. These span coffee, real estate technology, and consumer products — showing his reach well beyond the brokerage world.
Sell It Like Serhant is Ryan Serhant's sales training brand, which started as a bestselling book and expanded into online courses and coaching content targeting entrepreneurs and salespeople. It is one of the core pillars of his business empire alongside SERHANT. and SERHANT. Studios.
Ryan Serhant is married to Emilia Bechrakis Serhant, a Greek-American attorney he met during the filming of Million Dollar Listing New York. Their relationship became a fan-favorite storyline on the show, and the couple have a daughter together.
Ryan Serhant's YouTube channel is heavily focused on luxury mansion tours — covering mega-mansions in the Hamptons, New York City apartments, and Los Angeles properties — blended with entrepreneur and business lifestyle content. His touring content regularly tags locations like the Hamptons and uses hashtags like #megamansion, drawing large viewership from an audience interested in luxury real estate.
Yes, Chase has appeared as a paid sponsor in Ryan Serhant's Instagram content as recently as mid-2026. The partnership is a natural fit given his affluent, business-minded audience that skews heavily toward real estate, investing, and wealth management.
Ryan Serhant has built a combined following of well over 6 million across YouTube, Instagram, and TikTok, placing him firmly in the Mega tier of content creators. His Instagram is his largest individual platform, with an audience that is overwhelmingly U.S.-based and skews toward adults aged 25 and older.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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