United States
Ryan Kaji launched his YouTube channel — originally called Ryan ToysReview — around 2015 as a preschooler, with his parents Shion and Loann filming toy unboxing videos at home in Texas.
Total Followers -0.0%
40.5M
Across YouTube, Instagram
Primary Platform
YouTube
40.3M followers · 100% of audience
Engagement
0.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $3.5K–$8.8K / IG post
Forbes recognized Ryan Kaji on its annual Top Creators list, noting that at 13 his brand continues to expand beyond YouTube into toys, merch, and film.
The live-action/animated feature opened across 2,100+ U.S. theaters but grossed only $624,429 against a reported $10M budget — one of the year's biggest box-office disappointments. The film subsequently became available on Hulu, Peacock, and The Roku Channel.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -193 -0.1% | +0 +0.0% | -193 |
| Last 30 days | +0 +0.0% | -492 -0.3% | +0 +0.0% | -492 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Ryan Kaji launched his YouTube channel — originally called Ryan ToysReview — around 2015 as a preschooler, with his parents Shion and Loann filming toy unboxing videos at home in Texas. An early egg-surprise challenge video drove rapid subscriber growth, and the channel was rebranded to Ryan's World as its scope expanded into science experiments, skits, pretend play, and educational content. By the late 2010s, Forbes had repeatedly listed Ryan among the highest-earning YouTubers globally, drawing mainstream media attention to the family-run operation and the multi-faceted business built around it.
The channel has since grown into a broader family entertainment franchise: Ryan's younger twin sisters Emma and Kate now appear regularly alongside him, and spin-off channels like Combo Panda extend the brand universe. A licensed merchandise line sold at Walmart and Target anchors the property in mass retail, while a Nintendo content partnership signals ongoing relationships with major toy and gaming publishers. Engagement runs below the children's entertainment category median — typical at this scale — but a predominantly U.S. audience composed largely of parents and young adults makes Ryan's World a consistently brand-safe platform for family, toy, and consumer-product advertisers.
Ryan's World reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a family creator they map naturally to brands targeting that space. Engagement on YouTube runs around 0.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Ryan's World's tier (Mega, 40.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ryan's full name is Ryan Kaji. The channel launched when he was around three years old under the original name 'Ryan ToysReview' before rebranding to Ryan's World. His parents, Shion and Loann Kaji, manage the channel and appear on camera alongside him regularly.
Ryan Kaji was born on October 6, 2011, making him 14 years old as of mid-2026. He first appeared on YouTube as a toddler reviewing toys and had already accumulated tens of billions of channel views well before his teens.
Ryan's parents, Shion and Loann Kaji, operate and manage the channel behind the scenes. The Instagram account explicitly states it is run by Ryan's mom and dad, and both parents appear on camera regularly alongside Ryan and his sisters.
Yes, Ryan has twin younger sisters named Emma and Kate, who appear frequently in Ryan's World content. They feature in their own segments, including mystery unboxing challenges and toy play videos that appear regularly on the channel.
Combo Panda is an animated panda character from the Ryan's World universe who hosts his own dedicated YouTube channel focused on gaming content and reactions. The character is part of a broader multi-channel Ryan's World franchise that also spans merchandise and animated programming.
Yes, Ryan starred in Ryan's Mystery Playdate on Nickelodeon, a live-action and animated series that mirrored his YouTube format of opening surprise toys and solving playful mysteries. The show helped expand the Ryan's World brand well beyond YouTube into mainstream children's television.
Ryan's World has its own toy and clothing line available at Walmart and Target nationwide. The channel also runs a charitable initiative called Ryan's Toys & Clothing, through which toys previously featured in videos are donated and redistributed through those same retailers.
Ryan's World has been widely reported as generating over a billion dollars across its full brand, and Forbes named Ryan the highest-paid YouTuber multiple years running. That figure spans YouTube ad revenue, merchandise, licensing, brand partnerships, and his Nickelodeon programming — not YouTube income alone.
Yes — Truth in Advertising (TAGE) filed a complaint with the FTC in 2019 alleging Ryan's World repeatedly failed to clearly label sponsored content for its young audience. The case became one of the earliest high-profile FTC enforcement actions targeting children's influencer marketing, and it led to stricter ad-disclosure requirements being applied to the channel.
Ryan's Fan Fest is an in-person fan event tied to the Ryan's World brand, with its own dedicated site at ryansfanfest.com. It gives young fans hands-on experiences themed around the channel and is part of a broader push to extend Ryan's World from digital content into live entertainment.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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