United States
Ryan Schocket is a New York/New Jersey-based lifestyle and pop-culture commentator whose TikTok presence blends several distinct personal identities into a single, conversational feed.
Total Followers -0.1%
294K
Across TikTok
Primary Platform
TikTok
294K followers · 100% of audience
Engagement
8.4%
vs. 1.5% category median
Sponsorship Tier
Mid
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 294,300 | -412 | 8.4% | — | 1 months ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -88 -0.0% | +0 +0.0% | +0 +0.0% | -88 |
| Last 30 days | -412 -0.1% | +0 +0.0% | +0 +0.0% | -412 |
| Last 90 days | +1K +0.5% | +0 +0.0% | +0 +0.0% | +1K |
| Last 365 days | +1K +0.5% | +0 +0.0% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
Ryan Schocket is a New York/New Jersey-based lifestyle and pop-culture commentator whose TikTok presence blends several distinct personal identities into a single, conversational feed. Working in social media for YSL Beauty, he occupies a relatively rare space as a creator who straddles corporate beauty marketing and authentic personal content — covering everything from celebrity roasts and VMAs reactions to day-in-my-life glimpses, bulldog ownership, and fatherhood. His content leans comedic and reactive, often riffing on trending moments with a casual, self-aware tone that reads as approachable rather than polished. The LGBT identity thread running through his hashtag use and framing gives his audience a clear cultural anchor without making it the sole focus of his output.
Ryan_Schocket reaches an audience concentrated in United States primarily through YouTube, and is best activated via TikTok branded content. Their sponsorship history skews toward Beauty / Cosmetics, a clear signal of fit for brands in those categories. Demonstrated partners include YSL Beauty. Engagement on YouTube runs around 8.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beauty / Cosmetics and related categories, Ryan_Schocket offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ryan_Schocket's tier (Mid, 294K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ryan Schocket works in social media for YSL Beauty, which he lists directly in his TikTok bio. His role means he creates and manages content tied to the brand, and YSL Beauty products have appeared in his videos — including a clip where a male coworker won a basket of YSL Beauty makeup and gifted it to a colleague.
Yes, Ryan Schocket openly identifies as gay and regularly tags his content with #gay and #lgbt. He is open about his identity as part of his personal brand and day-in-the-life style content.
Yes — Ryan has referenced and featured his model brother-in-law in his TikTok content, including getting him to participate in trending challenges like the Maui Wowie trend. The brother-in-law appears as a recurring presence in his personal life content.
Yes, Ryan tags his content with #bulldogsoftiktok, strongly indicating he owns a bulldog that features in his videos. Pets are a recurring thread in his personal, day-in-the-life style posts.
Yes, thirst tweet reactions are part of his content style — he has posted videos using the #thirsttweet format, including ones that reference celebrities like Conor McGregor and Normani. It fits into his broader comedy and trending-reaction approach to content.
Ryan has used Conor McGregor as a subject multiple times across reaction videos and thirst tweet content, suggesting McGregor is a recurring figure in his comedy and commentary style. He appears to lean into trending celebrity moments, and McGregor consistently generates viral conversation that fits his format.
Yes, Ryan tags content with #diml (day in my life) and #corporate, suggesting he shares glimpses of his daily routine, including his life working in social media in the New York area. This personal, behind-the-scenes angle is a consistent thread alongside his comedy content.
Ryan Schocket is based in the New York City and New Jersey area, which he notes in his TikTok bio. His corporate workplace and day-in-the-life content is set against that backdrop.
Ryan makes a mix of comedy, reaction videos, trending challenges, roasts, thirst tweets, and day-in-the-life content. He pulls in personal elements — his dog, his model brother-in-law, and his professional life at YSL Beauty — alongside commentary on celebrity and pop culture moments.
Ryan's engagement runs well above the typical benchmark for his follower range — several times higher than the category median for mid-tier creators. That kind of above-average engagement suggests his audience is genuinely reactive to his content rather than passively scrolling past it.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ryan_schocket · TikTok
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