United States
Ryan is a creator with a presence on YouTube (23,800,000 followers), Instagram (448,945 followers), based in United States.
Total Followers +0.8%
24.2M
Across YouTube, Instagram
Primary Platform
YouTube
23.8M followers · 98% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $6.7K–$16K / IG post
Trahan's Joyride candy brand hosted a marathon live event capping a 50-state fan tour, peaking at 24,000 concurrent viewers and including a Guinness World Record attempt.
The award honored his '50 States in 50 Days' series, which accumulated over 191 million views on YouTube.
Ryan and wife Haley Pham traveled all 50 states, ultimately raising $11.5M — far surpassing their original $1M fundraising goal.
On June 14, 2025 — timed to coincide with Joyride's Target launch — fans uploaded 1,733 photos holding the product within 60 minutes.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +100K +0.4% | -449 -0.1% | +0 +0.0% | +100K |
| Last 30 days | +202K +0.9% | +943 +0.2% | +0 +0.0% | +203K |
| Last 90 days | +512K +2.1% | +0 +0.0% | +0 +0.0% | +512K |
| Last 365 days | +512K +2.1% | +0 +0.0% | +0 +0.0% | +512K |
Daily follower snapshots from CreatorDB's longitudinal index.
Ryan is a creator with a presence on YouTube (23,800,000 followers), Instagram (448,945 followers), based in United States. Their content sits in the entertainment & vlogs space. Their YouTube bio reads: "just a guy Instagram: @ryantrahan Business inquiries: hi@trahan.co". The full audience and engagement breakdown is below.
Ryan reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a vlog creator they map naturally to brands targeting that space. Demonstrated partners include Rocket Money. Engagement on YouTube runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in vlog and related categories, Ryan offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ryan's tier (Mega, 24.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ryan Trahan's penny challenge is one of the most-watched series on his channel — he started with a single cent and had to survive and travel across the country, growing his resources along the way. The series doubled as a charity campaign for No Kid Hungry and drove a massive wave of viewer donations as the episodes aired.
Yes, Ryan Trahan turned his viral penny-travel series into a live fundraiser for No Kid Hungry, a nonprofit focused on ending childhood hunger in the United States. Viewer donations surged as the series built momentum episode by episode, making it one of the more notable creator-led charity campaigns in YouTube history.
Yes, Ryan Trahan is married to Haley Pham, a fellow YouTuber who built her own substantial audience independently. The two married in 2021 and have remained a recognizable couple in the creator space, occasionally appearing in each other's content.
Yes, Ryan Trahan competed in cross-country and track at the college level before his YouTube career took off. That athletic background is still visible in his content today — running challenges remain a recurring format on his channel and are among his more popular video types.
Yes, Ryan Trahan put Mark Rober's viral jelly bean estimation method to the test in a dedicated video, applying Rober's science-backed approach to his own challenge format. Cross-creator content like this tends to pull in both channels' audiences and often outperforms solo uploads.
Yes, Ryan Trahan has worked with Shopify as a creator partner, integrating the e-commerce platform into sponsored content. The fit is natural given that his audience skews toward people interested in entrepreneurship and building things independently.
Yes, Ryan Trahan has appeared in NFL-sponsored creator content, which the league has used to reach younger and digitally-native audiences. His audience spans a wide age range — making him a useful partner for brands that need broad reach rather than a narrow demographic.
Ryan Trahan has partnered with Candy Crush as part of the Candy Crush All Stars campaign, a competitive creator event the game uses to generate buzz across social platforms. The partnership showed up in his hashtags and fits the challenge-based structure he's built his channel around.
Ryan Trahan has well over 20 million subscribers on YouTube, placing him firmly in the Mega tier of creators. His engagement runs well above the category median, which is unusual at that scale and points to a highly involved core audience rather than passive subscribers.
Ryan Trahan is from Texas, and his early YouTube content drew heavily on his Texas roots and college experiences. He has since grown into a nationally recognized creator whose audience is predominantly based in the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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