Last updated just now · Aug 14, 2026, 3:54 AM
Lifestyle & Vlogs United States

Ryan-Trahan

Full Creator Stats Live · Updated 2026-08-14

Ryan Trahan is an American YouTuber and entrepreneur who built his following through challenge-driven, documentary-style content, most notably the viral 'penny series' in which he attempted to travel across the United States starting with a single cent, raising funds for St.

NicheLifestyle & Vlogs TierMacro Engagement6.7%

Total Followers -0.1%

3.3M

Across Instagram

Primary Platform

YouTube

3.3M followers · 100% of audience

Engagement

6.7%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $40K–$93K / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-08-14
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 3,312,362 -3K 6.7% 0.2 5 days ago

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days +3K +0.1% +0 +0.0% +0 +0.0% +3K
Last 30 days -3312 -0.1% +0 +0.0% +0 +0.0% -3312
Last 90 days +331 +0.0% +0 +0.0% +0 +0.0% +331
Last 365 days +331 +0.0% +0 +0.0% +0 +0.0% +331

Audience Demographics

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3.2M3.3M3.3M3.3M3.4M Aug 31Nov 25Feb 20May 18Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content Instagram Dec 2025
Founder / owned brand Instagram Long-term
Sponsored content Instagram 2025–2026
Brand ambassador Instagram 2025–2026
Channel sponsor YouTube Long-term
Background

About Ryan-Trahan

Ryan Trahan is an American YouTuber and entrepreneur who built his following through challenge-driven, documentary-style content, most notably the viral 'penny series' in which he attempted to travel across the United States starting with a single cent, raising funds for St. Jude Children's Research Hospital. Originally from Texas, Trahan began creating content rooted in running and personal endurance before evolving into emotionally resonant, narrative-led videos — a format that sets him apart from standard vlog-style creators. He co-founded Joyride, a candy brand that anchors his commercial identity and represents a meaningful creator-to-consumer business extension beyond sponsored content.

On Instagram, Trahan maintains a macro-scale presence with engagement rates that run well above category norms, a signal that his audience is actively invested rather than passively accumulated. His demographic skews toward millennial and older Gen Z women — a profile well-suited to consumer-facing brands in lifestyle, retail, and food. Partnerships with Target, McDonald's, and running label Brooks reflect the breadth of his positioning across both everyday retail and active-lifestyle verticals. The blend of heartfelt storytelling, brand integrations, and founder identity through Joyride places Trahan at a useful intersection for marketers: a creator whose commercial reach carries genuine audience trust, and whose trajectory as a brand-builder gives him leverage beyond platform follower counts alone.

Brand fit

Why brands partner

Ryan-Trahan reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Food & Beverage / Candy, QSR / Food, Footwear / Athletic, a clear signal of fit for brands in those categories. Demonstrated partners include Target and Joyride. Engagement on YouTube runs around 6.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Food & Beverage / Candy and related categories, Ryan-Trahan offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Ryan-Trahan's tier (Macro, 3.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Joyride candy and does Ryan Trahan own it?

Joyride is Ryan Trahan's own candy brand, which he actively builds and promotes across his platforms. He references it directly in his Instagram bio — "candy @joyride" — and runs dedicated campaigns like #joyrideday to mark brand milestones. It's one of the more prominent examples of a top YouTube creator successfully launching a consumer product brand.

Is Ryan Trahan married to Haley Pham?

Yes, Ryan Trahan is married to Haley Pham, who is herself a well-known YouTuber. The two are one of the more recognized creator couples online and have appeared in each other's content over the years. Their relationship has been public since well before their marriage.

What was Ryan Trahan's penny challenge series on YouTube?

Ryan Trahan's penny series was a viral multi-part YouTube challenge in which he started with a single penny and attempted to grow that amount over 30 days through a series of creative trades and tasks. The series drew massive viewership and also tied into a charitable cause, raising money for people in need. It remains one of the defining moments of his YouTube career.

Does Ryan Trahan have a sponsorship deal with Brooks running?

Yes, #brookspartner appears in Ryan Trahan's recent sponsored content, confirming an active partnership with Brooks, the running shoe and apparel brand. This fits naturally with his running-heavy content, including challenges promoted under the #letsrunthere hashtag. Brooks is one of several major brands currently in his sponsorship lineup.

What is the #letsrunthere thing Ryan Trahan does?

#letsrunthere is a recurring concept in Ryan Trahan's content built around running as the actual mode of getting somewhere or reaching a goal, rather than driving or flying. It plays into his broader love of endurance and physical challenge videos that have been a cornerstone of his YouTube identity. His Brooks partnership makes particular sense given how central running is to this content.

What did Ryan Trahan do at the Target Wonder Drop event in Brooklyn?

Ryan Trahan attended Target's Wonder Drop activation at Domino Park in Brooklyn, New York, where he gave followers an early look at the event as part of his paid partnership with the retailer. Target is a confirmed sponsor from his late 2025 campaign work. It reflects the kind of in-person brand activation content that has become a regular feature of his Instagram presence.

Does Ryan Trahan have a McDonald's deal?

Yes, #mcdspartner appears in Ryan Trahan's content hashtags, confirming a sponsored partnership with McDonald's. He joins a long list of high-profile creators who have worked with the chain on social media campaigns. Along with Target and Brooks, it places him among creators who regularly attract household-name brand partnerships.

What is Joyride Day and why does Ryan Trahan promote it every year?

Joyride Day is a promotional campaign tied to Ryan Trahan's candy brand, Joyride, marking a key moment in the brand's annual calendar. As the creator behind Joyride, he uses his large platform to build hype around the event and drive awareness for new products. It's a direct example of how he blends his creator identity with his entrepreneurial ventures.

Where is Ryan Trahan from originally?

Ryan Trahan is from the United States and grew up in Texas. His audience remains overwhelmingly American, with the clear majority of his followers based in the US. Despite his roots, his content regularly takes him to locations across the country, including New York City for brand events.

Is Ryan Trahan mainly a YouTube creator or is he focused on Instagram now?

Ryan Trahan built his name primarily on YouTube, where viral challenge series — including the famous penny series — made him one of the platform's standout creators. He also maintains a strong Instagram presence with over 3 million followers and engagement that runs well above the typical rate for his category. YouTube remains his main creative home, with Instagram serving as an active companion channel for brand work and shorter content.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 14, 2026, 3:54 AM · Slug: ryan-trahan

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