United States
Ruth Chou Simons is a Chinese-American Christian artist, author, and entrepreneur based in the United States who built her platform around the intersection of faith, watercolor art, and everyday motherhood.
Total Followers +0.7%
238K
Across Instagram
Primary Platform
YouTube
238K followers · 100% of audience
Engagement
0.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.8K–$12K / IG post
She appeared on Fox News Radio's 'Livin' The Bream' to discuss her new book, '100 Ways to Cultivate a Grace-Laced Life,' covering faith, screen addiction, and daily scripture practices.
Published April 23, 2026, the full-Bible edition features Ruth Chou Simons's signature watercolor art on every book opening, 50 full-page verse illustrations, and 250 illustrated margin verses.
The hardcover devotional, published February 2025, expands her GraceLaced faith-and-art brand into the Advent/Christmas space.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 237,993 | +2K | 0.7% | 7.7 | 9 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +238 +0.1% | +0 +0.0% | +0 +0.0% | +238 |
| Last 30 days | +2K +0.7% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +4K +1.5% | +0 +0.0% | +0 +0.0% | +4K |
| Last 365 days | +4K +1.5% | +0 +0.0% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| GraceLaced Faith / Christian Lifestyle | Founder / owned brand | 2015–Long-term | — | |
| Harvest House Publishers Books / Publishing | Long-term partnership | 2017–Long-term | — |
Ruth Chou Simons is a Chinese-American Christian artist, author, and entrepreneur based in the United States who built her platform around the intersection of faith, watercolor art, and everyday motherhood. She is the founder and CEO of GraceLaced, a faith-rooted art and lifestyle brand that translates her Scripture-grounded botanical illustrations into prints, home goods, and devotional products. A prolific writer — she describes herself as a ten-time author — her books blend visual art with theological reflection, and her most recent milestone is the GraceLaced Bible, pairing her original artwork with Scripture in a dedicated study edition. Raising six sons alongside her husband Troy Simons, family life is woven authentically throughout her content rather than treated as a secondary subplot.
Her audience skews heavily female and is concentrated in the millennial and early Gen X age bands — women navigating motherhood, faith, and personal identity — which makes her a natural fit for Christian lifestyle, wellness, and home-goods brands seeking a relationally warm, values-aligned voice. She hosts a podcast under the RC Podcast banner and uses hashtags that signal recurring content pillars: perseverance, outdoor adventure with her boys, and contemplative faith practice. Engagement sits modestly below category median, suggesting a follower base that follows for inspiration rather than high-frequency interaction, a pattern common to devotional creators. As faith-based lifestyle content continues to carve out durable brand-partnership territory separate from mainstream influencer culture, Simons' multi-platform publishing presence and established brand ownership through GraceLaced position her as an operator as much as a creator.
Ruthchousimons reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Faith / Christian Lifestyle, Books / Publishing, a clear signal of fit for brands in those categories. Demonstrated partners include GraceLaced and Harvest House Publishers. Engagement on YouTube runs around 0.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Faith / Christian Lifestyle and related categories, Ruthchousimons offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ruthchousimons's tier (Mid, 238K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ruth herself clarifies that 'Chou' is pronounced like 'Joe,' not like the word 'chow' — the spelling comes from the romanization of her Chinese surname. She addresses this so often that she leads with the correction in her own introductory social media posts.
GraceLaced is the faith-based art and lifestyle brand that Ruth founded and runs as CEO. It is built around her original watercolor artwork paired with scripture, and the brand offers prints, stationery, and other products designed to bring gospel truth into everyday spaces.
The GraceLaced Bible is a major project Ruth described as 'an honor of a lifetime,' pairing her original artwork throughout the full biblical text. It represents the most ambitious intersection yet of her identity as a visual artist and a faith communicator.
Ruth is the mother of six boys, something she proudly describes as being a '6x boy mom.' Her sons appear regularly in her content under tags like #thesimonsboys and #simonsfamilyadventures, with outdoor adventures and family life woven into her faith and art posts.
Ruth has authored over ten books, covering themes of faith, grace, perseverance, and spiritual growth. Her works span devotionals and illustrated books that pair her signature watercolor art with biblical teaching.
'The Way of the Wildflower' is one of Ruth's books, featured in her current bio as a recent or active release. Like her broader body of work, it reflects her signature blend of visual beauty, faith encouragement, and scripture-rooted themes.
Yes — Ruth produces a podcast that her community references with the hashtag #thercspodcast. The show aligns with her broader platform focus on faith, perseverance, and finding meaning in ordinary moments.
Ruth creates botanical watercolor paintings that weave scripture and gospel themes into lush floral and nature-inspired imagery. Her art style is the visual foundation of GraceLaced and appears across her books, product lines, and the forthcoming GraceLaced Bible.
Ruth's husband is Troy Simons, who appears in her family content under the handle @troydsimo. The couple raise their six boys together, and family adventures outdoors are a recurring thread alongside her faith and art content.
Yes, Ruth is Chinese American, which is reflected in her surname Chou — a romanization of a Chinese family name that she notes is pronounced 'Joe.' She openly acknowledges her heritage as part of how she introduces herself to new followers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ruthchousimons · YouTube
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