United States
Russakderm is the Instagram presence of Russak Dermatology, a New York City-based dermatology practice led by Dr.
Total Followers -0.1%
17K
Across Instagram
Primary Platform
YouTube
17K followers · 100% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $437–$1.2K / IG post
She presented on the clinical role of nutricosmetics in women's wellness and urged clinicians to separate evidence-backed ingredients from marketing hype.
Dr. Russak contributed dermatologist commentary to NewBeauty's explainer on the emerging spicule (microneedling-in-a-bottle) skincare category.
Dr. Julie Russak was reviewed and approved by NY Top Docs based on clinical merit, adding to her prior recognition as a New York Times 'Super Doctor.'
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 17,490 | -9 | 1.9% | 1.4 | 6 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -9 -0.1% | +0 +0.0% | +0 +0.0% | -9 |
| Last 30 days | -9 -0.1% | +0 +0.0% | +0 +0.0% | -9 |
| Last 90 days | -30 -0.2% | +0 +0.0% | +0 +0.0% | -30 |
| Last 365 days | -30 -0.2% | +0 +0.0% | +0 +0.0% | -30 |
Daily follower snapshots from CreatorDB's longitudinal index.
Russakderm is the Instagram presence of Russak Dermatology, a New York City-based dermatology practice led by Dr. Julie Russak alongside physician assistants Iris Looi and Elina Ashirova. Rather than a solo creator account, this is a practice-branded channel that translates clinical expertise into accessible skin health content, covering dermatology, aesthetic treatments, hair concerns, and regenerative aesthetics — an emerging sub-specialty focused on restorative rather than purely cosmetic outcomes. The practice's involvement with Miles for Melanoma signals a meaningful commitment to skin cancer awareness beyond routine cosmetic content, lending the account a degree of medical credibility that distinguishes it from typical skincare influencer channels.
The audience skews heavily female and concentrates in the 25–44 age range — a demographic actively engaged with both preventive skincare and aesthetic medicine, which positions the account well for partnerships with professional-grade skincare brands, medical aesthetics device companies, and wellness-adjacent sponsors. Engagement sits modestly above the category median for its micro-tier following, suggesting a loyal, interest-driven community rather than passive scroll traffic. As patient-facing medical content continues to grow on social platforms, a credentialed New York dermatology practice with a defined clinical team and a coherent aesthetic niche is well placed to convert a modest following into a meaningful referral and brand-collaboration channel.
Russakderm reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Russakderm offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Russakderm's tier (Micro, 17K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Dr. Julie Russak is a board-certified dermatologist and the founder of Russak Dermatology in New York City. She is known for her expertise in skin cancer prevention, cosmetic dermatology, and an approach the practice calls regenerative aesthetics — emphasizing the skin's natural renewal processes alongside clinical treatments.
Russak Dermatology is based in Manhattan, New York City — confirmed by the 646 area code phone number listed directly in the Russakderm Instagram bio. The practice serves both local New York patients and a broader national online audience interested in dermatology and skincare education.
Regenerative aesthetics is a clinical philosophy that prioritizes stimulating the skin's own repair mechanisms — treatments like biostimulators, PRP, and collagen-induction therapies — rather than relying solely on fillers or neurotoxins. Russak Dermatology actively tags #regenerativeaesthetics as a defining part of their content and practice identity.
Miles for Melanoma is a national fundraising initiative organized by the Melanoma Research Foundation, using run and walk events to raise awareness and fund melanoma research. Russak Dermatology uses the #milesformelanoma hashtag, which reflects the practice's strong focus on skin cancer awareness and prevention alongside cosmetic dermatology.
Iris Looi, PA-C and Elina Ashirova, PA-C are both Physician Assistants – Certified at Russak Dermatology, and they are listed alongside Dr. Russak in the practice's Instagram bio. In a dermatology setting, PA-Cs are licensed providers who can diagnose skin conditions, perform procedures, and prescribe treatments under physician supervision.
Russak Dermatology's contact details are listed in the Russakderm Instagram bio — you can call the practice at (646) 873-7546 or email info@russakdermatology.com. The 646 area code places the office in the Manhattan, New York City area.
Yes — hair health is a recurring content theme on the Russakderm Instagram account, reflected in their regular use of the #hair hashtag alongside dermatology and skincare posts. Hair loss conditions such as alopecia and androgenetic thinning fall squarely within the dermatology specialty, making it a natural fit for the practice to cover.
Russakderm posts across dermatology education, skin health, aesthetic procedures, and hair care, with a recurring emphasis on regenerative and preventive approaches to skin. Their hashtag mix — spanning #skincare, #skinhealth, #regenerativeaesthetics, and #dermatology — signals content aimed at both cosmetic and medical dermatology audiences.
Russakderm is run by a credentialed medical team — a dermatologist and two certified physician assistants — based in New York City, making it a strong follow for people researching skin health or looking for a Manhattan-area dermatology provider. The account's engagement runs above the category median for accounts of its size, which suggests the educational content resonates well with its audience.
The Russakderm audience is overwhelmingly female — roughly 85% women — with the largest segment falling in the 25–34 age bracket, consistent with a professional demographic actively investing in skincare and preventive aesthetics. The majority of followers are based in the United States, which makes sense for a New York City medical practice growing its digital presence.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@russakderm · YouTube
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