The @running account on Instagram operates as a community spotlight channel rather than a personal creator brand — its content is built almost entirely around featuring other runners,…
Total Followers -0.1%
42K
Across Instagram
Primary Platform
YouTube
42K followers · 100% of audience
Engagement
1.8%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1K–$2.9K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 41,768 | -29 | 1.8% | — | 11 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -29 -0.1% | +0 +0.0% | +0 +0.0% | -29 |
| Last 90 days | -100 -0.2% | +0 +0.0% | +0 +0.0% | -100 |
| Last 365 days | -100 -0.2% | +0 +0.0% | +0 +0.0% | -100 |
Daily follower snapshots from CreatorDB's longitudinal index.
The @running account on Instagram operates as a community spotlight channel rather than a personal creator brand — its content is built almost entirely around featuring other runners, predominantly women, in visually striking outdoor settings: woodland trails with dogs, coastal paths at sunset, road runs in Brazil, and technical trail routes in Gran Canaria. Based in Spain, the account has assembled a following that skews heavily toward English-speaking markets, with a majority of its audience based in the United States and the United Kingdom despite having no obvious geographic anchor. The handle itself — a clean, generic single-word username — carries inherent discoverability value within the running niche, likely contributing to organic follower accumulation over time.
The audience profile leans female and millennial, a demographic closely aligned with the participatory running movement and the broader active-lifestyle category. Engagement sits modestly above the category median, though the account has been inactive for the better part of a year as of mid-2026, which limits its immediate commercial utility. Without a consistent posting cadence or a defined creator voice behind the handle, brand partnership potential hinges almost entirely on the handle's keyword authority and audience composition. If reactivated with a clear editorial strategy — curated runner spotlights, gear reviews, or race-day content — the account's foundational audience and premium handle position it well for partnerships with running footwear, apparel, or endurance nutrition brands targeting recreational female runners.
Running reaches an audience concentrated in ESP primarily through YouTube, and is best activated via Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. Engagement on YouTube runs around 1.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Running's tier (Micro, 42K combined followers, ESP). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
As of mid-2026, the @running Instagram account has not shared new content in roughly eleven months, suggesting the account has gone dormant or is on an extended hiatus. It previously posted several times a week featuring other runners and scenic routes, so the silence is a noticeable shift for followers who relied on it for daily inspiration.
@running operates more like a curated running community hub than a single creator's personal channel, regularly tagging and spotlighting other runners such as @nina_guardia, @maisie_runs, @gabi_corredora, @ladyfinisher, and @lina_brendle. Rather than following one athlete's journey, the account stitches together content from multiple runners across different locations and disciplines.
The @running account covers both disciplines, with trail running being a particularly visible part of its content mix alongside road running footage. It has featured trail runs through woodland routes and scenic mountain terrain, making it relevant to runners across both categories.
@running has featured trail running content from Gran Canaria in Spain's Canary Islands, spotlighting runner @lina_brendle on the island's trails. Gran Canaria is a well-known destination for trail and endurance running events, so the feature fits the account's international, exploration-driven style.
Yes, @running has posted road running content filmed in Brazil, featuring runner @gabi_corredora. The account regularly highlights running scenes from multiple countries, giving it an internationally flavored aesthetic despite being based in Spain.
@running has featured dog-friendly woodland runs, including content tagged with @nina_guardia showing runners hitting forest trails with their dogs. This type of content connects with the account's largely female, active-lifestyle audience who follow both running and outdoor pet content.
Despite being a Spain-based account, the majority of @running's audience is located in the United States, likely because the account posts in English and uses globally popular fitness hashtags that surface it to American runners on the Explore page. The running inspiration niche draws heavily from English-speaking markets regardless of where the creator is physically based.
@running has published aesthetically driven sunset running content, including a collaboration with @maisie_runs described as featuring an epic sunset backdrop. This kind of visually striking, mood-first imagery fits the account's stated mission of providing daily inspiration for runners.
The @running audience skews heavily female, with roughly two-thirds of followers being women. The core age group sits in the mid-twenties to mid-thirties range, which aligns closely with recreational running's fastest-growing demographic.
The @running account lists YouTube as its primary platform but all documented activity and engagement data points to Instagram as where the community actually lives. The Instagram account had been the main content hub, though it has shown no new posts for close to a year as of mid-2026.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@running · YouTube
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