United States
Kyle Stumpenhorst, better known as RR Buildings, is a custom post-frame builder turned full-time content creator based in rural Illinois.
Total Followers +0.2%
4.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.9M followers · 42% of audience
Engagement
5.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$27K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +155 +0.0% | +0 +0.0% | +155 |
| Last 30 days | +0 +0.0% | +8K +1.1% | +0 +0.0% | +8K |
| Last 90 days | +10K +0.5% | +11K +1.4% | +0 +0.0% | +21K |
| Last 365 days | +10K +0.5% | +11K +1.4% | +0 +0.0% | +21K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Lowe's Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Acme Tools Sponsorship | Sponsored content | YouTube | May 2025 | — |
| AG1 Sponsorship | Sponsored content | YouTube | Feb 2025 | — |
Kyle Stumpenhorst, better known as RR Buildings, is a custom post-frame builder turned full-time content creator based in rural Illinois. Post-frame construction — a structural method built around large vertical poles rather than conventional stud framing — occupies a specific and underserved corner of the construction media landscape, and Stumpenhorst has built his following by documenting real builds from groundbreak to finish with an emphasis on showing the full process rather than edited highlights. His weekly "Toolsday" series adds a tool-review layer that broadens his appeal beyond job-site professionals to serious DIYers and hobbyist builders. The launch of his own branded framing tool belt through rrbtools.com signals a deliberate move toward product ownership, supported by representation through the Gersh agency.
RR Buildings reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Tools / Construction, a clear signal of fit for brands in those categories. Demonstrated partners include Lowe's and Acme Tools. Engagement on YouTube runs around 5.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Tools / Construction and related categories, RR Buildings offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at RR Buildings's tier (Macro, 4.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
RR Buildings' real name is Kyle Stumpenhorst. He operates the channel and brand under the RR Buildings name but uses his full name across his Instagram and TikTok profiles, where he describes himself as a custom post frame builder, husband, and father.
Kyle Stumpenhorst specializes in custom post frame construction, a building method commonly used for shops, pole barns, garages, and agricultural structures. His YouTube channel documents the full process from framing through finishing, giving viewers unusually detailed walkthroughs of each phase of a build.
The FrameRR is a custom-designed framing tool belt created by Kyle Stumpenhorst and sold through his own store at rrbtools.com. It was built specifically around the demands of post frame construction work, and he actively asks buyers to share their feedback with him after purchase.
Toolsday is a recurring weekly segment on RR Buildings' YouTube channel dedicated to reviewing or spotlighting construction tools. It runs alongside his project build videos as a separate content strand, reflecting Kyle's stated passion for tools beyond just the structures he creates.
Yes, Kyle Stumpenhorst carries a formal DEWALT partnership, which he tags consistently with #dewaltpartner and #builtblackandyellow across his posts. He has featured DEWALT products in his content and has previewed upcoming DEWALT releases, including an early look at their Nibbler set ahead of its 2027 launch.
Yes, RR Buildings ran a sponsored partnership with Lowe's on YouTube in early 2026. The collaboration fits naturally with his content since post frame builds involve significant material sourcing, and Lowe's carries many of the lumber and building products his projects require.
Beyond his DEWALT partnership, Kyle Stumpenhorst ran a sponsored deal with Acme Tools on YouTube in mid-2025. Acme Tools is a professional-grade tool retailer, making it a well-matched sponsor for an audience of serious builders and tradespeople.
AG1, the daily greens supplement brand, sponsored content on RR Buildings' YouTube channel in early 2025. Health and wellness brands frequently target construction and trades creators because their audiences skew toward physically active, hardworking lifestyles, even when the channel itself focuses on building.
RR Buildings has built a substantial following on TikTok in addition to YouTube, making him a genuine multi-platform presence in the construction and DIY space. He uses TikTok to extend his post frame building content and tool-focused clips to a broader short-form audience alongside his longer YouTube build documentation.
RR Buildings draws a notably older audience, with nearly half his viewers falling into the 45-and-up bracket, which suggests a strong mix of experienced tradespeople, property owners, and serious DIYers rather than a primarily young hobbyist crowd. His audience is predominantly based in the United States, with smaller followings in the UK and Canada.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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