Rozy.Gram

Rozy.Gram is entirely AI-generated — there is no real human being behind her face. Created by LOCUS AI studio in South Korea, she is widely recognized as Korea's first virtual influencer, with a fully computer-generated appearance, personality, and content output.

Rozy.Gram was created and is managed by LOCUS, a Korean creative-technology company that operates under the LOCUS AI studio name (contact: locus-x.com). They concept, produce, and art-direct all of her visuals, brand campaigns, and collaborations.

Rozy was designed to remain perpetually 22 years old — one of the defining ideas behind her existence as a virtual influencer. Her 'Rozy stays 22' anniversary posts celebrate this concept directly, leaning into the fact that unlike a human creator, she can exist outside the constraints of aging.

오우르 (Oure) is a fashion line created as a collaboration between Rozy.Gram and Korean brand 금단제. The collection blends traditional hanbok silhouettes with swimwear design, and Rozy served as the campaign face, shot in water-side environments including Caribbean Bay.

According to the campaign itself, it is both. The 오우르 by 금단제 x Rozy pieces are intentionally designed as a hanbok-swimwear hybrid, and the official caption answers the question plainly: 'Both right. Both beautiful.'

Rozy x Rrt was an immersive activation produced by LOCUS AI studio, described as an invitation into 'a world of roses and fantasy.' It ran through mid-June and was one of the clearest examples of Rozy's AI-generated visuals being deployed inside a real-world cultural event setting.

Yes — Plan International Korea (플랜코리아) has appeared in Rozy.Gram's campaign hashtags, pointing to a partnership or promotional collaboration with the global children's rights charity. It reflects how brands and nonprofits alike treat Rozy as a fully functional ambassador despite her being virtual.

The phrase captures the philosophical core of a virtual influencer — Rozy holds a singular, consistent identity that no human can replicate, yet as an AI character she can be restyled and re-contextualized to fit almost any brand or aesthetic. It is both a positioning statement and a commentary on the nature of virtual identity.

Named collaborations visible in her content include 금단제 (the 오우르 hanbok-swimwear line), 김청경헤어페이스 (a Korean hair and face brand), Plan International Korea, and the Rrt rose festival. All partnerships are executed through LOCUS AI studio, which handles production end-to-end.

Rozy.Gram is a South Korean virtual influencer primarily active on Instagram, with a YouTube presence as well. Her core audience is in South Korea, though she draws meaningful followings from the United States, Singapore, and the United Kingdom — reflecting the global curiosity around AI influencer culture.