United States
The Royalty Family is a Los Angeles-based family YouTube channel built around Andrea Espada, a Colombian-American creator and model, and Ali Saleh, along with their blended family including son Ferran.
Total Followers +0.6%
36.1M
Across YouTube, Instagram
Primary Platform
YouTube
35.9M followers · 99% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $4.1K–$10K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +201K +0.6% | -622 -0.3% | +0 +0.0% | +200K |
| Last 90 days | +1.1M +3.2% | -1824 -0.9% | +0 +0.0% | +1.1M |
| Last 365 days | +1.1M +3.2% | -1824 -0.9% | +0 +0.0% | +1.1M |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Temu Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Gel Blaster Toys / Gaming | Sponsored content | YouTube | Long-term | — |
The Royalty Family is a Los Angeles-based family YouTube channel built around Andrea Espada, a Colombian-American creator and model, and Ali Saleh, along with their blended family including son Ferran. The channel earned a multi-million subscriber following through high-energy challenge videos, family pranks, surprise reveals, and lifestyle vlogs that lean into the dynamics of a multicultural modern family. A growing Shorts output — quick-hit formats such as age-guessing games and reaction clips — reinforces their reach alongside longer-form uploads. Their brand identity centers on the tagline that 'everyone can be Royalty,' an inclusive, aspirational framing that broadens their cross-demographic appeal.
Their audience skews slightly female and spans a wide young-adult range, with the United States making up the majority of viewership and meaningful international audiences in the UK, India, and the Philippines — a distribution typical of family-friendly challenge content built around universally accessible formats. Brand partnerships including Temu integrations point toward value-conscious, mass-market consumer advertisers rather than premium or niche lifestyle brands. With engagement running above the category median and a consistent upload cadence, the Royalty Family is well-positioned as a dependable reach vehicle for brands targeting broad family and lifestyle audiences at scale.
Royaltydawgs reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Toys / Gaming, a clear signal of fit for brands in those categories. Demonstrated partners include Temu and Gel Blaster. Engagement on YouTube runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Toys / Gaming and related categories, Royaltydawgs offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Royaltydawgs's tier (Mega, 36.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ali Saleh is the dad and co-creator of The Royalty Family, one of YouTube's biggest family channels. He stars alongside Andrea and her son Ferran in their Los Angeles-based vlogs, challenges, and Shorts content, and his on-camera personality is central to the channel's comedic and family-first identity.
The Royalty Family openly describes themselves as a modern blended family, and Ferran is Andrea's son rather than Ali Saleh's biological child. This dynamic is woven into the channel's storytelling and is a big part of why the audience connects with them.
Andrea is the mom and co-host of The Royalty Family YouTube channel, appearing alongside Ali Saleh and her son Ferran in nearly every video. She is a Colombian-American content creator and former model who has helped build the channel into one of the largest family audiences on YouTube.
The family's dog is a Chihuahua named Princesa, who is listed as a full member of the household in the channel's official bio. Princesa makes regular appearances in their videos and Shorts.
The Royalty Family's Instagram has been essentially inactive for several years, with no meaningful posting activity in a long stretch. Their content operation has shifted almost entirely to YouTube, where their following sits well above 35 million subscribers.
Yes, The Royalty Family has produced sponsored content with Temu on their YouTube channel, making it one of the named brand partners associated with the channel. Temu integrations fit the channel's high-volume Shorts strategy where branded content reaches a very large family-oriented audience.
The Royalty Family partnered with Gel Blaster, a brand known for gel bead blasters used in backyard and outdoor play, tagging the brand with the #gelblasterpartner hashtag across multiple posts. The partnership fits naturally into their action-heavy, kid-friendly challenge content format.
The phrase refers to the fact that Andrea, Ali Saleh, and Ferran formed their family unit through their relationship rather than a traditional two-biological-parent household. They've made that openness a signature part of the channel's appeal, building storylines around acceptance, togetherness, and making their version of family feel aspirational.
The Royalty Family is based in Los Angeles, California, which they reference directly in their YouTube channel description. Most of their challenge videos, vlogs, and Shorts are filmed at or around their LA home.
The Royalty Family has surpassed 35 million subscribers on YouTube, placing them firmly in the Mega tier and among the largest family channels on the platform. They've marked major subscriber milestones with dedicated videos, including a celebrated 30 million subscriber special.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@royaltydawgs · YouTube
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