United Kingdom
Roxie Nafousi is a London-based British author, self-development coach, and motivational speaker best known for her bestselling book "Manifest: 7 Steps to Living Your Best Life," which became a…
Total Followers +1.0%
469K
Across Instagram
Primary Platform
YouTube
469K followers · 100% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7K–$16K / IG post
Originally set for October 14, 2025 at Zabeel Theatre, the Dubai leg of her Confidence live tour was postponed with a new date to be confirmed. The show was to serve as the Middle East launch of her latest book.
Her fourth book hit the UK bestseller charts upon release, extending her run as a three-time Sunday Times bestselling author and building on her seven-step manifestation framework.
Following sold-out stops in Dublin, Manchester and Dubai in 2024, her live show returned to London's Alexandra Palace on February 8, 2025.
Her podcast debuted at the top of the Health & Fitness category charts, adding a new audio platform to her content portfolio.
The Forbes feature highlighted her surpassing 1 million books sold worldwide, coinciding with Cambridge Dictionary crowning 'manifest' as its word of the year.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 468,595 | +5K | 2.5% | 3.3 | 12 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +843 +0.2% | +0 +0.0% | +0 +0.0% | +843 |
| Last 30 days | +5K +1.0% | +0 +0.0% | +0 +0.0% | +5K |
| Last 90 days | +10K +2.2% | +0 +0.0% | +0 +0.0% | +10K |
| Last 365 days | +10K +2.2% | +0 +0.0% | +0 +0.0% | +10K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Alia Senses Wellness / Lifestyle | Founder / owned brand | Long-term | — | |
| The Manifest App Wellness / Self-Development | Founder / owned brand | Long-term | — | |
| Penguin Books (Michael Joseph) Publishing | Long-term partnership | 2021–ongoing | — |
Roxie Nafousi is a London-based British author, self-development coach, and motivational speaker best known for her bestselling book "Manifest: 7 Steps to Living Your Best Life," which became a Sunday Times bestseller and has moved over a million copies — a milestone she prominently claims in her own branding. Drawing on a personal story of overcoming addiction, low self-worth, and mental health struggles, she built a public platform rooted in the philosophy that intentional thinking and emotional self-awareness can produce tangible life change. Her content spans manifestation frameworks, mindset coaching, and increasingly, the intersection of personal growth with motherhood — reflected in her association with the Luminary Mothers community. Beyond content creation, she has extended her brand into ventures including the sensory wellness label Alias Senses and the Manifest app, signalling a clear move toward owned-IP and recurring-revenue models.
Her audience skews heavily female and clusters in the 25–44 age band — a demographic actively seeking self-improvement frameworks and lifestyle coaching, and one with meaningful purchasing power. The UK and US together account for the majority of her reach, giving her genuine transatlantic appeal in the wellness and personal development space. Engagement sits comfortably above category median, suggesting her followers are participants in a community rather than passive observers. Her rate card positions her at the upper end of mid-tier influence, appropriate for brand partnerships in wellness, publishing, lifestyle, and app-based services. As the manifestation and self-development category matures, Nafousi's multi-book credibility and proprietary digital products differentiate her from pure social-first coaches, making her a compelling long-term partner for brands targeting aspirational, growth-oriented women.
Roxienafousi reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Wellness / Lifestyle, Wellness / Self-Development, Publishing, a clear signal of fit for brands in those categories. Demonstrated partners include Alia Senses and The Manifest App. Engagement on YouTube runs around 2.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Wellness / Lifestyle and related categories, Roxienafousi offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Roxienafousi's tier (Mid, 469K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Manifest: 7 Steps to Living Your Best Life" is Roxie Nafousi's self-development book laying out a practical, step-by-step approach to the manifestation philosophy — the idea that intentional mindset work, self-worth, and aligned action help you build the life you want. It became a Sunday Times bestseller in the UK and has sold over one million copies worldwide, making it one of the most successful wellness books to come out of Britain in recent years.
Yes — Roxie Nafousi states in her own Instagram bio that she has sold over one million books, a milestone driven primarily by the runaway success of "Manifest: 7 Steps to Living Your Best Life." The book's reach spans the UK, the US, and internationally, reflecting a wide appetite for her accessible take on manifestation.
Roxie Nafousi is the founder of the official Manifest app (@theofficialmanifestapp), a digital platform designed to bring her manifestation teachings into a daily, habit-based format. It extends the work of her book and live coaching into an on-demand tool her community can use between webinars and events.
Alias Senses (@aliasenses) is a wellness brand co-founded by Roxie Nafousi that sits within the sensory and mindful-living space. It broadens her business beyond books and speaking, connecting her message of intentional, self-aware living to a product-based offering.
Yes — Roxie Nafousi actively promotes webinars through her Instagram, inviting followers to book live sessions where she teaches her manifestation framework directly. These online events are a core part of her coaching business, offering a more interactive experience than her books or app alone.
Roxie Nafousi has spoken openly in interviews and her writing about navigating significant personal struggles — including difficulties with self-worth and mental wellbeing — that ultimately shaped her interest in self-development and manifestation. This lived experience is central to why her audience finds her approach credible rather than purely aspirational.
Yes — as a Sunday Times bestselling author and motivational speaker, Roxie Nafousi has featured across UK television and press, which helped drive her "Manifest" book to a broad mainstream audience. These appearances established her as one of Britain's most visible voices in the self-development and wellness conversation.
Yes — motherhood is a consistent thread in Roxie Nafousi's content, with hashtags like #luminarymothers and #motherhood appearing regularly alongside her manifestation posts. She applies her self-development philosophy to parenting and personal growth, making her content relevant to mothers looking to work on both their inner world and family life.
Roxie Nafousi is based in the United Kingdom, and the largest share of her audience is also UK-based. Her breakout success — anchored by a Sunday Times bestseller — is rooted in British wellness culture, though she has also built a substantial following in the United States.
Roxie Nafousi is most active on Instagram, where she shares motivational content, manifestation teachings, and motherhood moments with a highly engaged community. She also lists YouTube as a primary platform and uses her channels collectively to promote her books, the Manifest app, and upcoming webinars.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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