United States
Ross Mac is a Chicago-born, Ivy League-educated creator and former Wall Street professional who built the Maconomics brand around a straightforward mission: making financial education accessible to communities that have historically been locked out of it.
Total Followers +1.9%
108K
Across YouTube, Instagram
Primary Platform
YouTube
14K followers · 12% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.9K–$4.7K / IG post
Ross Mac is hosting the summit at Chicago's newly opened Obama Presidential Center, featuring speakers including Grammy winner Kandi Burruss, BET President Louis Carr, and Chicago Mayor Brandon Johnson. Sponsors include BMO Financial, GCM Grosvenor, Atlanta Life Insurance, and Hyatt.
The three-day event (July 18–20, 2025) featured financial educators like Tiffany 'The Budgetnista' Aliche, former NBA star Antoine Walker, and NFL player Brandon Copeland, blending wealth-building panels with a Lake Michigan yacht party and a community basketball classic.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +209 +0.2% | +0 +0.0% | +209 |
| Last 30 days | +0 +0.0% | +2K +2.1% | +0 +0.0% | +2K |
| Last 90 days | +0 +0.0% | +2K +2.5% | +0 +0.0% | +2K |
| Last 365 days | +0 +0.0% | +2K +2.5% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Ross Mac is a Chicago-born, Ivy League-educated creator and former Wall Street professional who built the Maconomics brand around a straightforward mission: making financial education accessible to communities that have historically been locked out of it. Drawing on his finance industry background, he translates concepts like dollar-cost averaging, Roth IRAs, and credit card mechanics into plain-language content with a cultural fluency rooted in hip-hop — a combination that sets him apart from more clinical personal finance voices. His work has earned him placements on Netflix, Yahoo Finance, and Revolt TV, and he has authored a book to extend Maconomics beyond social media into a broader educational platform.
Ross's audience skews heavily male and leans toward the 35-and-older demographic, reflecting the wealth-building and retirement-planning themes that anchor his content. His YouTube engagement rate runs well above category norms, a sign that his relatively compact subscriber base is genuinely invested rather than passive. The annual Maconomics Wealth Summit — now in its fourth year — signals a transition from digital creator to community organizer and event brand, which opens doors to partnerships with financial services, fintech, and investment platforms. For brands targeting Black American households and aspirational wealth-builders across English-speaking markets, Maconomics occupies a culturally specific lane that mainstream personal finance content rarely reaches effectively.
Rossmac reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Financial Education / Media, a clear signal of fit for brands in those categories. Demonstrated partners include Maconomics. Engagement on YouTube runs around 5.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Financial Education / Media and related categories, Rossmac offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Rossmac's tier (Mid, 108K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Maconomics™ is Ross Mac's personal finance education brand built around making investing and wealth-building accessible to everyday families, particularly communities that have historically been left out of Wall Street conversations. The brand spans his YouTube and Instagram content, a book, an online community, and an annual in-person summit. Ross describes it as blending education and entertainment to make finance relatable and digestible.
Yes, Ross Mac is an Ivy League graduate, which he cites as part of the background that gave him access to Wall Street. A core tension in his brand is that he was able to enter elite financial spaces most people are never exposed to, and Maconomics is his attempt to redistribute that knowledge to a wider audience. He has not publicly specified which Ivy League institution he attended across his standard bios.
Yes, Ross Mac spent time as a Wall Street professional before pivoting to content creation and financial education full time. His former finance career is central to his credibility — he pitches Maconomics as insider knowledge from someone who has worked within the system he now teaches people to navigate. He is based in Chicago, which he calls home.
Yes, Ross Mac has appeared on Netflix, which he lists alongside Yahoo Finance and Revolt TV as notable media placements. These appearances helped establish him beyond social media as a recognized voice in personal finance and generational wealth education. The specific show or segment has not been detailed in his standard bios.
Revolt TV is a hip-hop focused network, and Ross Mac's presence there reflects his deliberate strategy of reaching Black and urban communities through cultural channels rather than traditional finance media. He uses hashtags like #madebyhiphop and ties his content to hip-hop culture as a way to make financial education feel native to that audience rather than imported from Wall Street. It's a key part of what separates Maconomics from generic investing content.
The Maconomics Wealth Summit Weekend is an annual in-person event Ross Mac hosts to bring his financial education community together for live programming around investing, wealth building, and generational wealth. The 4th Annual edition was scheduled for August 28–30, with Obama announced as a notable connection to the event. It represents the flagship offline extension of the Maconomics brand.
Ross Mac's announcement for the 4th Annual Maconomics Wealth Summit Weekend publicly referenced Obama in connection with the August 28–30 event, making it one of the most high-profile moments associated with the Maconomics brand. This kind of association reflects how far the brand has grown beyond a typical finance creator's reach. Further details about the nature of Obama's involvement were promoted through Ross Mac's channels around that event.
Yes, Ross Mac has written a book, which he promotes directly in his Instagram bio alongside a link to his community. The book is positioned as an extension of the Maconomics mission — giving readers a structured resource for building generational wealth that goes beyond individual social media clips. It's one of several ways he monetizes and scales the brand beyond ad-supported content.
Roth IRAs and early retirement are recurring topics across Ross Mac's content, reflecting his focus on long-term wealth strategies rather than quick-money advice. He covers specific questions like how much someone should have saved for retirement by different ages, and explains strategies like dollar cost averaging as foundational to building wealth over time. His approach is to translate concepts that financial advisors often overcomplicate into plain, actionable language.
Ross Mac is from Chicago and is active primarily on YouTube and Instagram under the handle @rossmac. His Instagram audience, which is his larger platform, skews heavily American and male, with a strong concentration in the 25–44 and 45-plus age brackets — people actively thinking about retirement planning and long-term investing. He has also been featured on Netflix, Yahoo Finance, and Revolt TV.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@rossmac · YouTube
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