United States
Jeff Rossen built his public profile as a national investigative correspondent for NBC News, where his "Rossen Reports" segments on the Today show became a recognizable franchise exposing consumer scams, product safety issues, and money-saving opportunities.
Total Followers +7.0%
1.1M
Across YouTube, Instagram
Primary Platform
YouTube
610K followers · 57% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $7K–$16K / IG post
Rossen's syndicated consumer segments disappeared from Hearst stations at the start of 2026. A Hearst spokesperson confirmed: "We concluded our most recent agreement with Jeff as he continues his independent efforts."
After departing Hearst Television, Rossen announced his new standalone YouTube channel on X, marking his pivot to independent digital media.
The podcast debuted in 2025 and has published 70+ episodes covering scams, deals, and money-saving tips, extending the brand beyond YouTube.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +13K +2.2% | +603 +0.1% | +0 +0.0% | +14K |
| Last 30 days | +71K +11.7% | +4K +0.8% | +0 +0.0% | +75K |
| Last 90 days | +238K +39.0% | +21K +4.5% | +0 +0.0% | +259K |
| Last 365 days | +238K +39.0% | +21K +4.5% | +0 +0.0% | +259K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Quince Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Monarch Money Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Masa Chips Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Whatnot Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| CHEF iQ Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Walmart Retail / E-commerce | Sponsored content | Long-term | — |
Jeff Rossen built his public profile as a national investigative correspondent for NBC News, where his "Rossen Reports" segments on the Today show became a recognizable franchise exposing consumer scams, product safety issues, and money-saving opportunities. That television pedigree gave him immediate credibility when he pivoted to independent digital publishing, carrying an established brand name and a loyal audience already conditioned to trust his investigative instincts. His YouTube channel and Instagram presence extend the same editorial mission — alerting consumers to retailer discontinuations at Costco, Home Depot, and Dollar Tree; flagging new scam tactics; and surfacing shopping strategies that stretch household budgets.
The audience skews heavily female and spans a wide age range, reflecting the broad appeal of personal-finance and consumer-protection content in the U.S. Engagement running more than double the category median signals genuine utility value rather than passive viewership. Sponsors such as Monarch Money and CHEF iQ align naturally with an audience focused on smarter spending and home efficiency, while partnerships with Quince and Whatnot suggest Rossen is also cultivating a value-shopping angle. With YouTube follower growth accelerating and daily upload cadence maintained across both platforms, the channel is well-positioned as a go-to resource for budget-conscious consumers seeking actionable, journalist-vetted guidance.
Rossen-Reports reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Retail / E-commerce, a clear signal of fit for brands in those categories. Demonstrated partners include Quince and Monarch Money. Engagement on YouTube runs around 3.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Retail / E-commerce and related categories, Rossen-Reports offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Rossen-Reports's tier (Macro, 1.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Jeff Rossen was a national investigative correspondent for NBC News and a regular presence on the Today Show, where the Rossen Reports segment originally aired on broadcast television. He carried the brand name with him when he transitioned to independent digital media, building the YouTube channel out of the same consumer-protection journalism he practiced on network TV.
Jeff Rossen departed NBC News and the Today Show to run Rossen Reports as a fully independent brand on YouTube and Instagram. Going independent gave him the freedom to publish consumer guides, scam warnings, and money-saving content on his own schedule without the constraints of a traditional broadcast news format.
Yes — Jeff Rossen authored Rossen to the Rescue, a consumer-advice book that translates his investigative journalism background into practical money-saving and scam-avoidance tips. It is a direct extension of the same content philosophy that drives his YouTube channel and social platforms today.
Rossen Reports is now a fully independent digital brand operating on YouTube and Instagram, not on broadcast television. Jeff Rossen left NBC News to build it as a standalone consumer channel, so all new scam alerts, deal roundups, and money-saving guides are published directly to his social platforms.
Rossen Reports flagged a new Amazon scam that can be reduced by adjusting a specific account security setting — the kind of default configuration most users never think to review. The channel regularly surfaces platform-based threats like this, and the video itself walks through exactly which setting to update and why it matters.
Rossen Reports publishes regular roundups of items being phased out at major retailers like Costco, Home Depot, and Dollar Tree, timed to when prices drop as stores clear inventory — often the best window to grab a deal. The specific item lists rotate every month as new discontinuations are announced, so the most recent upload is the best place to see what is currently on the list.
Yes — both Walmart and Sam's Club appear as partners in Rossen Reports' sponsored content, with the #walmartpartner hashtag showing up regularly across posts. The channel also covers both retailers organically through its deal-hunting and discontinued-items coverage, making the partnerships a natural fit for the audience.
Monarch Money is a personal finance and budgeting app that Rossen Reports featured as a paid sponsor on YouTube in mid-2026. It aligns directly with the channel's core mission of helping viewers manage their money better and track spending, making it one of the most on-brand sponsor fits in the lineup.
Whatnot is a live-stream shopping and auction platform where buyers and sellers trade collectibles, clothing, and other goods in real time. Rossen Reports partnered with them on YouTube in mid-2026 — a pairing that makes sense given the channel's focus on finding deals and navigating the modern shopping landscape beyond traditional retail.
The Rossen Reports audience skews heavily female, with roughly nine in ten viewers being women, spanning a wide age range from young adults through the 45-plus demographic. The channel draws the vast majority of its audience from the United States, which tracks directly with its coverage of American retailers, domestic scam trends, and US consumer issues.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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