Rossana Fernandez Maldonado is a Peruvian entertainer whose career spans acting, singing, and television hosting — a triple-threat profile that has…
Total Followers -0.0%
993K
Across Instagram, TikTok
Primary Platform
807K followers · 81% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $12K–$28K / IG post
She appeared in the final episodes of 2025, publicly thanking the production for the invitation and calling it a meaningful year-end reunion with cast and crew.
The two-night show at La Estación de Barranco in Lima blended personal storytelling with 90s pop covers, framed as an empowerment message for women.
She remained in contention on the popular celebrity cooking show while juggling other artistic projects throughout the year.
As a UNICEF 'friend,' she brought her children's book series 'Las Aventuras de Lucía' — created in alliance with UNICEF — to the Pucallpa airport to promote children's right to play and learning.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -403 -0.1% | +0 +0.0% | +0 +0.0% | -403 |
| Last 90 days | -12668 -1.6% | +0 +0.0% | +0 +0.0% | -12668 |
| Last 365 days | -12668 -1.6% | +0 +0.0% | +0 +0.0% | -12668 |
Daily follower snapshots from CreatorDB's longitudinal index.
Rossana Fernandez Maldonado is a Peruvian entertainer whose career spans acting, singing, and television hosting — a triple-threat profile that has translated naturally into a strong personal brand on social media. Based in Peru, she built her public recognition through mainstream entertainment before extending her reach to Instagram and TikTok, where she has amassed a combined audience of close to a million followers. Her content gravitates toward relatable, comedic observation — particularly around womanhood, the emotional complexity of being a mother, and everyday contradictions that resonate with a largely female audience. Captions like "Cambiantes, intensas y reales" (Changeable, intense, and real) are representative of her voice: self-aware, warm, and lightly irreverent, without tipping into edgy territory.
Beyond performance, Rossana has moved into the wellness and parenting space as co-founder of @crianza.smart, a venture focused on conscious parenting — a move that deepens her credibility with the 25–34 female demographic that forms the core of her audience. Her followership extends well beyond Peru, with meaningful reach into Mexico, the United States, Colombia, and Spain, giving her a pan-Hispanic footprint that makes her attractive to brands seeking Spanish-language women's lifestyle audiences. Her above-median engagement on both Instagram and TikTok signals genuine community investment rather than passive follower accumulation. With her rate card positioned at a solid mid-tier level and her identity bridging entertainment, motherhood, and wellbeing, she is well-placed to deepen partnerships with family-oriented, wellness, or lifestyle brands looking for an authentic Latina voice with regional cross-market reach.
rossana.Fm reaches an audience concentrated in PER primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Parenting / Education, a clear signal of fit for brands in those categories. Demonstrated partners include Crianza Smart. Engagement on Instagram runs around 3.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at @rossana.Fm's tier (Mid, 993K combined followers, PER). Pulled from CreatorDB's category benchmarks.
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Her full name is Rossana Fernandez Maldonado, and the handle @rossana.fm is a compact abbreviation of that name. She is a Peruvian actress, singer, and TV host who uses the shortened username across both Instagram and TikTok.
Yes — she continues to list 'actriz' as her first professional identity in her bio, alongside singing and hosting. Her performance background regularly surfaces in her content and in how she brands herself publicly.
@crianza.smart is a parenting-focused venture she co-founded, with 'crianza' meaning child-rearing or upbringing in Spanish. It sits naturally alongside her stated focus on balance and wellbeing, as well as her open identity as a mother of two.
Singing is one of her core professional identities; she lists 'cantante' directly in her bio alongside actress and host. Her posts have included the hashtag #single, suggesting she has released or promoted original music alongside her acting and hosting work.
She is the mother of two children, something she mentions openly in her Instagram bio with the phrase 'mamá de dos.' Motherhood is a recurring thread in her content and was part of the motivation behind co-founding the parenting platform @crianza.smart.
Nino Bravo was a beloved Spanish romantic singer of the 1970s whose music remains deeply popular across Latin America. The hashtag appearing consistently among her most-used tags strongly suggests she has performed or covered his songs — which fits directly with her professional identity as a trained singer.
She blends comedy with relatable commentary on womanhood and motherhood, posting humorous takes with captions like 'Cambiantes, intensas y reales' ('changeable, intense, and real'). Her content sits at the crossroads of entertainment personality and lifestyle rather than being pure sketch or stand-up comedy.
Aliados por la Niñez ('Allies for Childhood') is a child-welfare cause that Rossana has publicly aligned with, reflected in her hashtag usage. It fits consistently with her broader focus on family wellbeing, parenting content, and her co-founded platform @crianza.smart.
Peru is her largest audience base, but a substantial portion of her following comes from Mexico, with additional reach into the United States, Colombia, and Spain. This broad Spanish-speaking cross-country audience is typical for established Peruvian entertainment personalities.
Instagram is her primary platform, where she has built close to a million followers and maintains engagement well above the category median. She is also active on TikTok, where her audience is smaller but generates even higher engagement rates, suggesting a particularly dedicated fan base there.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@rossana.fm · Instagram
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