Germany
Rose Friederike is a Berlin-based beauty creator whose TikTok channel built a multi-million following around structured makeup product comparisons and reviews.
Total Followers -0.0%
5M
Across TikTok, Instagram
Primary Platform
TikTok
4.7M followers · 94% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.3K–$10K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +404 +0.1% | +0 +0.0% | +404 |
| Last 30 days | +0 +0.0% | -433 -0.1% | +0 +0.0% | -433 |
| Last 90 days | +0 +0.0% | +1K +0.4% | +0 +0.0% | +1K |
| Last 365 days | +0 +0.0% | +1K +0.4% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
Rose Friederike is a Berlin-based beauty creator whose TikTok channel built a multi-million following around structured makeup product comparisons and reviews. Her signature format — recurring series like "Which powder next?" — walks viewers through systematic head-to-head tests of setting and pressed powders, spanning drugstore staples like L'Oréal through prestige names like Huda Beauty and Gucci Beauty. Despite being Germany-based, her content addresses English-speaking markets directly, which explains an audience geography where the United States edges out her home country as the leading viewer base.
Her audience is overwhelmingly young and female, concentrated in the 18–34 band — a demographic that drives active purchasing decisions across both mass-market and accessible-luxury beauty. The brand range appearing in her content, from accessible L'Oréal to premium Gucci Beauty, signals positioning flexible enough to serve multiple price tiers, while the appearance of skincare ingredient brands like Rejuall indicates a measured expansion into the skincare category. Engagement running notably above category median suggests viewers treat her comparison series as a genuine decision-making resource rather than passive entertainment, which positions her well for performance-oriented partnerships with beauty and personal-care brands targeting young women across Western markets.
Rose.Friederike reaches an audience concentrated in Germany primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Germany-focused brands in beauty and related categories, Rose.Friederike offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Rose.Friederike's tier (Macro, 5M combined followers, Germany). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Rose.Friederike built her TikTok following around a recurring format where she tests setting powders and pressed powders from different brands side by side, then asks viewers to vote on which product she should try next. The community-driven hook turns each video into an episode of an ongoing series, which keeps her audience coming back and commenting.
Her product comparison videos have featured brands including Huda Beauty, L'Oréal, and Gucci Beauty, mixing drugstore and high-end picks within the same format. Putting a luxury house like Gucci Beauty next to an accessible brand like L'Oréal is central to what makes her reviews useful to a wide range of beauty shoppers.
Yes, Gucci Beauty has appeared in her pressed-powder and setting-powder comparison videos on TikTok. Her signature 'Did you expect that?' reveal style builds suspense around whether the luxury product outperforms cheaper alternatives.
Rose.Friederike's captions and bios are written in English, and her top audience country is actually the United States, followed closely by Germany. Her video format relies on short, visual product tests rather than lengthy spoken commentary, which helps the content travel well across language barriers.
PDRN (polydeoxyribonucleotide) is a salmon-derived bioactive ingredient widely used in Korean beauty formulations for its skin-regenerating properties. Rose.Friederike tagging it in her content signals that her coverage extends beyond makeup application into trending skincare ingredients, broadening her reach in the beauty niche.
Rejuall is a beauty brand that appears among Rose.Friederike's most-used TikTok hashtags, indicating a featured or sponsored partnership on her channel. The brand sits within the skincare and beauty space that she regularly covers alongside her makeup product reviews.
Rose.Friederike is represented by cmonholla, a creator management company, and lists rose@cmonholla.com as her business contact on both TikTok and Instagram. Brands looking to collaborate on beauty or makeup campaigns would reach out through that address.
Rose.Friederike grew primarily on TikTok, where she has built an audience of over 4 million, compared to a significantly smaller Instagram following. Her 'which product next?' comparison format is purpose-built for TikTok's short-form discovery algorithm, and the repeat-episode structure rewards platform-native viewing habits rather than grid-browsing.
Yes, Rose.Friederike is based in Berlin, Germany, which she lists on her Instagram profile. Despite being a German creator, her single largest audience segment is in the United States, followed by Germany, making her content effectively international.
Her audience is more international than purely German — viewers from the United States actually make up the largest share, with Germany close behind, and the United Kingdom contributing a meaningful portion as well. Her core demographic is overwhelmingly female and falls mainly in the 18-to-34 age range, which is the primary beauty-enthusiast segment on TikTok.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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