United States
Rosanna Pansino is a Los Angeles-based baker, author, and entertainer who built one of YouTube's most recognized food channels through her long-running series Nerdy Nummies — a show that blended…
Total Followers -0.0%
21.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
14.8M followers · 70% of audience
Engagement
4.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $51K–$119K / IG post
Pansino publicly disclosed on X that she filed a domestic violence restraining order against her partner of 14 years; the order was only partially granted, which she described as the legal system failing her.
Celebrating her 41st birthday on a boat, Pansino fell hard while docking and fractured her jaw into four pieces — including a complete fracture through her chin — and shattered her front teeth, requiring a metal plate and extensive dental work.
After a former Beast Industries employee sued for wrongful discharge and emotional distress, Pansino posted on X that she had spoken to dozens of ex-employees and conditions "get much, much worse." Beast Industries denied all claims.
Appearing on the Full Files podcast, Pansino escalated her long-running feud with MrBeast, warning that his large audience of minors and expansion into finance products made him a danger, and suggesting litigation would surface damaging internal communications.
The honor coincided with YouTube's 20th birthday celebrations, recognizing her as one of the platform's most enduring creators.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -847 -0.0% | +0 +0.0% | -847 |
| Last 30 days | +0 +0.0% | -2117 -0.1% | +0 +0.0% | -2117 |
| Last 90 days | +0 +0.0% | -12701 -0.3% | +0 +0.0% | -12701 |
| Last 365 days | +0 +0.0% | -12701 -0.3% | +0 +0.0% | -12701 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Goodr Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Midi Health Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Wilton Baking / Kitchen | Long-term partnership | YouTube | 2016–Long-term | — |
| Nintendo Gaming | Sponsored content | YouTube | 2020–2022 | — |
Rosanna Pansino is a Los Angeles-based baker, author, and entertainer who built one of YouTube's most recognized food channels through her long-running series Nerdy Nummies — a show that blended scratch baking with pop-culture themes, turning video game characters and movie references into elaborately decorated cakes and cookies. Of Italian and Filipino heritage, Pansino originally pursued acting before YouTube became her primary platform in the early 2010s. Her New York Times bestselling cookbook and recurring TV hosting work extended her brand well beyond the channel, establishing her as a genuine multimedia presence in the food-and-lifestyle space.
Her audience skews meaningfully female and spans a broad 18-to-44 age range, with the overwhelming majority based in English-speaking markets — a demographic profile that aligns with her recent brand partnerships, including Midi Health, a women's telehealth platform, signaling a deliberate shift toward health and wellness alongside her classic baking content. Recent posts reflect a more personal register, weaving in her own wellness journey next to trend-testing and challenge formats. With engagement running well above category median despite a publishing pace that has slowed, Pansino retains a loyal core audience and appears to be repositioning toward a more holistic lifestyle lane as her content matures.
Rosannapansino reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Baking / Kitchen, Gaming, a clear signal of fit for brands in those categories. Demonstrated partners include Goodr and Midi Health. Engagement on YouTube runs around 4.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Baking / Kitchen and related categories, Rosannapansino offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Rosannapansino's tier (Mega, 21.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Nerdy Nummies is Rosanna Pansino's signature YouTube baking series where she creates elaborately themed treats inspired by video games, movies, TV shows, and pop culture. It is the show that launched her to YouTube stardom and established her as one of the platform's most recognizable food creators. Its blend of baking tutorials and geek-friendly references built a fanbase that has stayed loyal for well over a decade.
Yes, Rosanna Pansino published the Nerdy Nummies Cookbook, which earned a spot on the New York Times bestseller list. The book translates her YouTube format into print, giving fans step-by-step recipes for the same kind of pop-culture-themed baked goods she makes on screen. It remains one of the more notable publishing crossovers for a YouTube food creator.
Rosanna uses Fun Sized as a playful nod to her petite stature, a nickname she has carried across every platform for years. It fits the cheerful, approachable personality that defines her brand — she describes herself as the Fun Sized Baker in her bios on YouTube, Instagram, and TikTok alike.
Rosanna Pansino has three bulldogs, which she mentions prominently in her social media bios and features regularly in her content. English bulldogs have become one of the most recognizable personal touches of her brand alongside her baking videos.
Yes, Rosanna Pansino works as a TV host and actress in addition to running her YouTube channel, and she lists both roles across her public bios. She has made appearances on Hallmark Channel programming and other television projects, crossing over from digital-first content into traditional media. Her acting background actually pre-dates her YouTube career.
Midi Health is a telehealth platform focused on women's hormonal health across different life stages, including perimenopause and menopause. Rosanna partnered with them for sponsored YouTube content in 2026, a pairing that fits her predominantly female audience and aligns with her recent public openness about her personal health and wellness journey.
In that video, Rosanna challenged professional bakeries to physically recreate cake designs that had originally been generated by artificial intelligence — designs that are visually extraordinary but often nearly impossible to execute in real life. She paid the participating bakeries $5,000 to attempt the builds, combining her baking expertise with the high-stakes challenge format that performs well on YouTube.
Yes, singing is a passion Rosanna lists alongside baking and acting in her public bios, and she has released original music during her YouTube career. While baking content is what she is primarily known for, her musical side is a genuine and longstanding part of her creative identity.
Yes, Rosanna has shared updates about a personal weight loss and wellness journey on her social media, describing losing over ten pounds in a couple of months and expressing that she is starting to feel like herself again. She has been open with her audience about the emotional dimension of the process, framing it as a meaningful personal milestone rather than just a physical one.
Rosanna Pansino's YouTube channel has grown to over fourteen million subscribers, placing her firmly among the top tier of food and baking creators on the platform. Her engagement runs well above the category average, a sign of an audience built through years of community-driven, consistent content rather than viral spikes alone.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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