United States
Rosanna Pansino built her YouTube presence around "Nerdy Nummies," a baking series that fused pop-culture fandom — video games, animated films, fantasy franchises — with accessible, tutorial-style recipes.
Total Followers -0.0%
21.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
14.8M followers · 70% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $51K–$119K / IG post
She underwent surgery to have a metal plate placed in her chin, and also shattered her front teeth requiring extensive follow-up dental work. She shared the recovery publicly on Instagram.
After a former Beast Industries employee filed suit alleging wrongful discharge and emotional distress, Pansino posted on X that she had spoken to dozens of former employees and that conditions "get much, much worse." Beast Industries denied all claims.
She spoke out against negative body comments online, explaining that her recent weight gain was a side effect of treatment for severe PMDD, and emphasized self-love and focusing on health.
Pansino was honored at the 15th annual VidCon, coinciding with YouTube's 20th birthday celebrations.
The new podcast marked an expansion of her content beyond YouTube baking videos into the audio/podcast space.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1270 -0.0% | +0 +0.0% | -1270 |
| Last 30 days | +0 +0.0% | -1270 -0.0% | +0 +0.0% | -1270 |
| Last 90 days | +0 +0.0% | -13127 -0.3% | +0 +0.0% | -13127 |
| Last 365 days | +0 +0.0% | -13127 -0.3% | +0 +0.0% | -13127 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Goodr Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Midi Health Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
Rosanna Pansino built her YouTube presence around "Nerdy Nummies," a baking series that fused pop-culture fandom — video games, animated films, fantasy franchises — with accessible, tutorial-style recipes. Launched in the early 2010s, the format struck a distinctive chord with a primarily female, millennial and Gen Z audience, eventually earning her a New York Times bestselling cookbook of the same name. With an acting background and experience as a TV host, Pansino brought a polished, upbeat on-camera energy that set her apart from most food creators of her era, and her channel grew into one of the most recognizable baking destinations on YouTube.
Her recent content has broadened beyond themed cakes to include viral trend challenges, AI-generated cake recreations, and lifestyle updates — reflecting a calculated pivot toward formats that perform well in algorithmic discovery. Her predominantly U.S.-based audience skews female across a wide adult age range, making her commercially attractive to lifestyle and wellness brands; a partnership with Midi Health, a women's telehealth platform, signals that she is actively leaning into that demographic alignment. With strong above-median engagement across platforms and a multi-hyphenate identity as baker, author, and entrepreneur, Pansino is well-positioned as a durable mid-lifestyle brand rather than a narrowly niche food creator.
Rosanna Pansino reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. Demonstrated partners include Goodr and Midi Health. Engagement on YouTube runs around 4.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Rosanna Pansino offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Rosanna Pansino's tier (Mega, 21.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Nerdy Nummies is Rosanna Pansino's signature YouTube baking series where she creates elaborate treats themed around pop culture, video games, movies, and geek fandoms. It became one of the most-watched food shows on YouTube and is the foundation of her identity as a fun-sized baker for fans of all ages.
Yes, Rosanna Pansino published The Nerdy Nummies Cookbook, which became a New York Times bestseller. The book extends her YouTube baking series into print, offering pop-culture-themed recipes for home bakers, and the NYT bestseller status is something she still highlights across all her platforms.
Yes, Rosanna trained and worked as an actress before her YouTube channel took off, and she continues to describe herself as an actress and TV host alongside baker. That performance background is visible in the polished, high-energy delivery she brings to every baking video.
'Fun sized' is a playful nod to Rosanna's petite stature, borrowing the term used for small candy bars. It became her go-to self-description across every platform and neatly captures the upbeat, approachable personality at the center of her baking brand.
Yes, Rosanna has been openly sharing her weight loss progress with her audience, noting she lost over 13 pounds in two months with around 12 more pounds to reach her goal. She has made the journey part of her content, keeping followers updated alongside her usual baking and lifestyle posts.
Rosanna Pansino has three bulldogs, which she regularly mentions as a core part of her personal life. Her love for her bulldogs shows up across her social content as a recurring theme alongside baking and wellness updates.
Midi Health is a telehealth platform focused on women's health, especially supporting women through perimenopause and menopause. Rosanna partnered with them on YouTube in 2026, a collaboration that connects naturally to her own wellness journey and her predominantly female audience.
In a recent YouTube video, Rosanna challenged professional bakeries to physically recreate elaborate, impossible-looking cake designs generated by AI, spending $5,000 across the challenge. The video is a strong example of her high-production baking experiments that push the boundaries of what real bakers can actually pull off.
Yes, singing is a genuine passion for Rosanna and something she lists prominently in her personal bios alongside baking. She has incorporated her love of music into her creative output beyond baking videos, showcasing her vocals as a real side of her personality rather than a gimmick.
Rosanna Pansino's YouTube channel has well over 14 million subscribers, placing her in the Mega tier and making her one of the largest dedicated baking creators on the platform. Her engagement rate runs significantly above the category average, which is particularly rare for a channel at that scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@rosannapansino · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.