United States
ROSÉ is a creator with a presence on Instagram (83,207,849 followers), YouTube (19,900,000 followers), TikTok (52,000,000 followers), based in United States.
Total Followers -0.1%
155.1M
Across Instagram, YouTube, TikTok
Primary Platform
83.2M followers · 54% of audience
Engagement
8.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $666K–$1.5M / IG post
She performed 'APT.' with Bruno Mars and received three Grammy nominations (Record of the Year, Song of the Year, Best Pop Duo/Group Performance) for the smash hit.
The signing covers all areas of her music career. Variety recognised her breakthrough solo year, powered by debut album Rosie and its chart-topping Bruno Mars collab 'APT.'
Accepting the award in a butter-yellow gown, she thanked her Korean label The Black Label, Atlantic Records, and — in an unusual moment — her therapist.
The track appeared on the F1: The Album alongside Ed Sheeran, Doja Cat, Tate McRae, and others, extending her post-Rosie solo momentum.
The emo-pop track won Best Vocal Performance at the 2025 MAMA Awards and Best Digital Song at the 40th Golden Disc Awards.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -24962 -0.0% | +0 +0.0% | +0 +0.0% | -24962 |
| Last 30 days | -91529 -0.1% | +0 +0.0% | +0 +0.0% | -91529 |
| Last 90 days | -1189872 -1.4% | +101K +0.5% | +0 +0.0% | -1088382 |
| Last 365 days | -1189872 -1.4% | +101K +0.5% | +0 +0.0% | -1088382 |
Daily follower snapshots from CreatorDB's longitudinal index.
ROSÉ is a creator with a presence on Instagram (83,207,849 followers), YouTube (19,900,000 followers), TikTok (52,000,000 followers), based in United States. Their content sits in the music & pop culture space. Their Instagram bio reads: "https://bit.ly/rose2024sgkr". The full audience and engagement breakdown is below.
ROSÉ reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 8.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in music and related categories, ROSÉ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at ROSÉ's tier (Mega, 155.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
ROSÉ's real name is Roseanne Park, known in Korean as Park Chae-young. She adopted the stage name ROSÉ when she debuted as a member of BLACKPINK under YG Entertainment in 2016, and it has since become one of the most recognized names in global pop.
ROSÉ remains a full member of BLACKPINK while simultaneously building a major solo career. She signed with Atlantic Records for her solo work and released her debut solo album "rosie" in late 2024, establishing herself as a headline pop act entirely in her own right.
"APT." grew out of a genuine friendship between ROSÉ and Bruno Mars that developed in 2024, with the two deciding to record together almost spontaneously. The result became one of the biggest global pop crossover hits of that year, charting across Asia, Europe, and the Americas and introducing ROSÉ to an entirely new mainstream audience.
Yes — "APT." is named after a popular Korean party game called "apartment," where players make matching hand gestures and shout "apt!" at escalating speeds. ROSÉ and Bruno Mars built the song around that playful, high-energy concept, which went a long way toward explaining its instant viral appeal worldwide.
"Messy" is ROSÉ's contribution to the official soundtrack of F1® The Movie, the Formula 1 racing film released in 2025. The track came with a full official music video and added another major standalone single to her growing solo catalog outside of BLACKPINK.
ROSÉ was born in New Zealand and raised in Melbourne, Australia, making her one of the very few K-pop stars with deep roots in the English-speaking world. She moved to South Korea as a teenager to train under YG Entertainment, but her Australian upbringing shaped her fluent, naturally accented English — a key ingredient in her crossover success in Western markets.
Yes, ROSÉ has been a global ambassador for Yves Saint Laurent Beauty for several years, regularly promoting products including the YSL Libre fragrance line across her social channels. The partnership is widely considered one of the most high-profile beauty ambassador deals in K-pop history.
Yes, ROSÉ serves as a global ambassador for Tiffany & Co., the iconic American fine jewelry brand. She wears and promotes Tiffany pieces at major cultural events including the Met Gala, and the partnership has become a defining part of her image as a luxury fashion figure.
Yes — the two performed "APT." live at the 2024 MAMA Awards (Mnet Asian Music Awards) in November 2024, and it became one of the most-discussed award show moments of the year. ROSÉ shared the full performance on her YouTube channel, where it accumulated tens of millions of views.
ROSÉ's debut solo album is titled "rosie", released in late 2024 through Atlantic Records. It includes the global chart-topper "APT." with Bruno Mars as well as solo tracks like "toxic till the end," and the project marked a decisive step in her identity as an independent pop artist beyond her work with BLACKPINK.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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