United States
Rory Kramer is a Denver-based filmmaker, photographer, and adventure content creator best known for his years as Justin Bieber's personal videographer, a role that exposed his cinematic storytelling to a global audience and established his visual aesthetic early in his career.
Total Followers -0.4%
779K
Across YouTube, Instagram
Primary Platform
YouTube
113K followers · 15% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $10K–$23K / IG post
Canon selected Kramer — alongside Colin & Samir, Josh Richards, and Michelle Khare — to judge a creator pitch competition awarding $100,000 to fund a winner's dream project.
The moody black-and-white clip was filmed at the Empire Polo Club in Indio, CA — Coachella's home venue — and doubled as a tease for Bieber's 2026 headlining appearance.
The black-and-white visual for the Swag single was filmed on location in Iceland, where Bieber recorded tracks for the album.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -2729 -0.4% | +0 +0.0% | -2729 |
| Last 90 days | +0 +0.0% | -8186 -1.2% | +0 +0.0% | -8186 |
| Last 365 days | +0 +0.0% | -8186 -1.2% | +0 +0.0% | -8186 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Canon USA Camera / Photography Equipment | Brand ambassador | Long-term | — | |
| Toyota Automotive | Sponsored content | Long-term | — |
Rory Kramer is a Denver-based filmmaker, photographer, and adventure content creator best known for his years as Justin Bieber's personal videographer, a role that exposed his cinematic storytelling to a global audience and established his visual aesthetic early in his career. His self-described identity as a "Professional life liver" is not just a tagline — it underpins everything from his sweeping travel films to his wildlife photography, the latter documented through a dedicated secondary Instagram account. His YouTube output, typified by signature productions like his "Moments" series, favors long-form, music-driven visual essays over traditional vlogging, which helps explain his channel's above-average engagement relative to a modest subscriber count.
His Canon Co-Lab Ambassador role is the clearest signal of his brand positioning: he operates squarely at the intersection of professional photography, outdoor adventure, and aspirational American lifestyle — a space that also draws Toyota (Land Cruiser hashtag appearances) and heritage campaign work like America250. His audience skews heavily male and trends older than typical lifestyle creators, with a significant 35-plus segment, suggesting his content resonates with established enthusiasts rather than younger trend-chasers. That demographic profile, combined with strong engagement and a cinematic rather than reactive content style, makes him a durable fit for premium outdoor, automotive, and imaging brands seeking credibility over volume.
Rorykramer reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Camera / Photography Equipment, Automotive, a clear signal of fit for brands in those categories. Demonstrated partners include Canon USA and Toyota. Engagement on YouTube runs around 5.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Camera / Photography Equipment and related categories, Rorykramer offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Rorykramer's tier (Mid, 779K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Rory Kramer spent years as Justin Bieber's personal videographer and creative director, traveling the world with him and documenting his life through cinematic short films. That experience defined his editing style and built him an early loyal audience long before he went fully independent with his own travel and lifestyle content.
A 'Moments' video is Rory Kramer's signature cinematic short-film format, edited to music and designed to capture the feeling of an experience rather than narrate it. His recent upload titled 'Moments — a RORY KRAMER vision' is a direct example of how central this style is to everything he makes, from travel to wildlife to everyday life.
Rory Kramer is an official Canon Co-Lab Ambassador for Canon USA, one of the named partnerships he highlights directly in his Instagram bio. He regularly shoots and posts content under the #shotoncanon tag, making his travel and wildlife photography a live showcase for Canon gear.
Yes — he runs a dedicated wildlife photography Instagram at @rorykramerswildlife, which he calls out directly in his main bio. It signals that he treats nature photography as a serious craft in its own right, separate from his broader travel and lifestyle content.
It's the phrase he uses to define his entire creative mission — the belief that life should be lived as fully and intentionally as possible, and that doing it any other way is a waste. His YouTube bio frames it as an invitation: he wants viewers to look at his life and feel motivated to go chase their own adventures.
Rory Kramer is based in Denver, Colorado, which he lists in his Instagram bio. It's a natural home base for someone whose content leans heavily into outdoor adventure, lake life, and wide-open American landscapes.
Rory Kramer has been involved with America250, the campaign marking the United States' 250th anniversary in 2026, tagging it across recent posts. It's a natural fit for his style — using cinematic photography and filmmaking to document American places, people, and experiences at a historic moment.
Music is a genuine part of his creative output — his YouTube channel covers original songs, covers, and singing alongside his travel films. He's also experimented with AI music tool Suno, which appears as a recent sponsored partner in his content, suggesting he's exploring new ways to score and create sound for his videos.
Rory Kramer shoots on Canon cameras — his Co-Lab Ambassador role with Canon USA means the partnership runs deep, not just a logo placement. His cinematic travel and wildlife footage is effectively a continuous real-world demo of what Canon's lineup can produce in the field.
Rory Kramer's largest platform is Instagram, where he has well over half a million followers across his main account and his dedicated wildlife page at @rorykramerswildlife. He's also on YouTube, where his longer-form cinematic 'Moments' films live and where he first built his name as a filmmaker.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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