Mexico
Based in Querétaro with ties to Mexico City and Veracruz, @roociojz is a Mexican health, fitness, and lifestyle creator who blends workout motivation with fashion-forward sensibility across Instagram and TikTok.
Total Followers -0.2%
248K
Across Instagram, TikTok
Primary Platform
65K followers · 26% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.3K–$3.3K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -46 -0.1% | -92 -0.1% | +0 +0.0% | -138 |
| Last 30 days | -7 -0.0% | -403 -0.2% | +0 +0.0% | -410 |
| Last 90 days | -554 -0.9% | -1172 -0.6% | +0 +0.0% | -1726 |
| Last 365 days | -554 -0.9% | -1172 -0.6% | +0 +0.0% | -1726 |
Daily follower snapshots from CreatorDB's longitudinal index.
Based in Querétaro with ties to Mexico City and Veracruz, @roociojz is a Mexican health, fitness, and lifestyle creator who blends workout motivation with fashion-forward sensibility across Instagram and TikTok. Self-described as a health and fitness coach who loves fashion, her content sits at the intersection of gym culture and everyday style — a combination that gives her a distinctly approachable, dual-identity niche common among Latin American wellness influencers. Her TikTok presence outpaces her Instagram in both reach and engagement, suggesting she connects especially well with short-form video formats, and her recurring use of hashtags tied to physical challenge content — including references to the 'Habilidad Física 100' concept inspired by competitive fitness programming — signals an audience that values athletic capability alongside aesthetics.
Her audience skews young and predominantly Mexican, with meaningful secondary reach across Argentina, Colombia, and Chile, making her a credible Spanish-language voice within the broader Latin American fitness and lifestyle space. The gender split is nearly even, which is relatively uncommon in pure fitness content and likely reflects the fashion and lifestyle layer of her output appealing to female viewers while gym and challenge content draws male ones. With above-median engagement on both platforms and rate positioning consistent with a commercially active mid-tier creator, she is well-suited for brands in activewear, wellness supplements, healthy food, and accessible fashion — categories where a bilingual Spanish-speaking, regionally resonant creator offers genuine reach across multiple Latin American markets.
roociojz reaches an audience concentrated in Mexico primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 2.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Mexico-focused brands in fitness and related categories, roociojz offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @roociojz's tier (Mid, 248K combined followers, Mexico). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
#habilidadfisica100 — often shortened to #hf100 — is a recurring physical fitness challenge series that @roociojz features as a signature content pillar across her TikTok and Instagram. "Habilidad física" translates from Spanish as physical ability or skill, so the format showcases and tests different fitness and athletic skills. It's one of the clearest ways to identify her content style compared to general fitness influencers.
Yes, @roociojz has a YouTube channel that she promotes directly in her TikTok bio with the note "CANAL DE YT," pointing followers there for longer-form content. Her presence spans Instagram, TikTok, and YouTube as part of a multi-platform approach. She tends to use TikTok and Instagram to funnel audiences toward her YouTube channel.
@roociojz is originally from Veracruz, as she notes in her TikTok bio, but is now based between Querétaro and Mexico City. Her Instagram bio lists "Qro | Cdmx" as her current locations, while TikTok bio explicitly calls out Veracruz as her roots. The move to Querétaro and CDMX places her in the heart of Mexico's growing creator scene.
@roociojz is both — she identifies as a Health & Fitness Coach and describes herself as a fashion lover ("amante de la moda") across her platforms. Her TikTok leans heavily into fitness coaching and physical challenges, while her Instagram positioning is more lifestyle and fashion-forward. The crossover is intentional and helps her attract a broad, near-gender-balanced audience.
@roociojz incorporates #netflix among her top hashtags, signaling that entertainment commentary or show tie-ins are part of her lifestyle content mix. This is consistent with her broader "Lifestyle + Fitness" identity on Instagram, where wellness content sits alongside pop-culture and everyday-life posts. It's a common strategy for mid-tier lifestyle creators to widen their reach beyond a single niche.
@roociojz's TikTok audience is roughly three times the size of her Instagram following, making TikTok her primary platform by reach. Her TikTok engagement rate also runs well above the category median, suggesting her physical challenge and fitness coaching content performs especially well in the short-video format. Despite that, she actively maintains both platforms with recent uploads on each.
@roociojz's audience skews slightly male — around 53% — which is uncommon for a creator who blends fashion and lifestyle content. Her fitness challenge videos and gym-focused posts likely pull in male fitness audiences who are drawn to physical skill and performance content. This gender balance makes her an attractive option for brands that want to reach both men and women through a single creator.
@roociojz actively invites brand partnerships, listing a dedicated contact email in her Instagram bio specifically for "Inquiries only." Her niche spans fitness, lifestyle, and fashion, positioning her for deals with activewear labels, health supplements, or style brands targeting a Mexican and Latin American audience. As a mid-tier creator with engagement running above the category baseline, she typically delivers stronger audience interaction than her follower count alone might suggest.
@roociojz currently splits her time between Querétaro and Mexico City, the two cities listed in her Instagram bio. She was raised in Veracruz, which she still references in her TikTok bio as part of her identity. The dual base in Querétaro and CDMX reflects the lifestyle-on-the-move aesthetic that runs through much of her content.
Combining Instagram and TikTok, @roociojz's total following sits in the quarter-million range, placing her solidly in the mid-tier creator category in the Mexican Spanish-speaking market. The majority of her audience is based in Mexico, with secondary reach into Argentina, Colombia, Chile, and the United States. That geographic spread makes her relevant for brands looking to activate across Latin America rather than a single country.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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