United Kingdom
Romans International is a Surrey-based prestige car dealership that has built a substantial content presence by translating its trade expertise into automotive media.
Total Followers +0.2%
628K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
90K followers · 14% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.9K–$11K / IG post
Accounts filed at Companies House showed pre-tax profit rose 5.5% to £1.48m on revenues of £100.17m, with a jump in overseas sales cushioning a decline in UK turnover. Directors called the overall result 'remarkable'.
The dealership organised a customer convoy to the legendary Goodwood Motor Circuit for the annual Supercar Sunday Breakfast Club event, kicking off its 2025 events calendar.
The dealership's 2026 events programme included a co-branded 'Supercar Driver x Romans International Summer Party', alongside hosting Club Venturo and Apex Supercar Club meets at its Banstead showroom.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +99 +0.1% | +33 +0.0% | +105 +0.1% | +237 |
| Last 30 days | +198 +0.2% | +1K +0.3% | +210 +0.1% | +1K |
| Last 90 days | +2K +1.7% | +4K +1.1% | +399 +0.2% | +6K |
| Last 365 days | +2K +1.7% | +4K +1.1% | +399 +0.2% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
Romans International is a Surrey-based prestige car dealership that has built a substantial content presence by translating its trade expertise into automotive media. Founded in 1994 by Paul Jaconelli and now co-managed with his son Tom, the business is recognised in the UK supercar market for sourcing rare, high-value inventory — from Porsche Turbos to Ferrari specials. Their YouTube and social channels serve as a natural extension of that positioning: buyer's guides, walkarounds, and showroom tours offering an inside look at stock that routinely totals tens of millions of pounds on the floor at any given time.
Content leans informative and aspirational rather than overtly promotional — vehicle deep-dives, comparative reviews, and periodic showroom events that pull engagement consistently above category benchmarks across all three active platforms. Despite operating from the UK, the majority of their audience is based in the United States, reflecting the global appetite for supercar content and signalling a market footprint well beyond their domestic base. The audience skews almost entirely male across a broad adult age range, blending active buyers with passionate enthusiasts. For brands in automotive finance, luxury accessories, or performance parts, Romans International represents a distinctive trade-backed platform — one with genuine commercial credibility and meaningful reach into a high-intent, affluent-leaning demographic.
Romansinternational reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an automotive creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in automotive and related categories, Romansinternational offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Romansinternational's tier (Mid, 628K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Romans International was founded in 1994 by Paul Jaconelli, who now runs the business alongside his son Tom Jaconelli. The family-run structure has been a defining part of the dealership's identity as it has grown into one of the UK's leading supercar specialists over three decades.
Tom Jaconelli is the son of founder Paul Jaconelli and co-runs Romans International with him. He is a visible presence in the dealership's day-to-day operations and has been central to building out the brand's content presence across YouTube, Instagram, and TikTok.
Romans International is a fully operational luxury car dealership based in the United Kingdom — the YouTube channel and social media accounts are an extension of their real business, not a standalone content brand. Cars featured in their videos are genuine inventory listed for sale to buyers worldwide.
A 2025 showroom tour video showcased over £28 million worth of stock on the floor at one time, giving viewers a sense of the sheer scale and value of inventory they carry. The figure reflects the caliber of rare and high-specification supercars the dealership sources globally.
Exceptional Examples is a recurring content theme and hashtag Romans International uses to flag particularly rare, special-spec, or standout cars passing through their showroom. It functions as a signature series label for their most noteworthy inventory pieces, helping enthusiasts quickly identify the highlight cars.
Romans International has been operating since 1994, making it over 30 years old as a specialist dealership. That kind of longevity in the competitive supercar market is a key part of the trust and reputation they've built with high-net-worth buyers across the UK and internationally.
Romans International covers a broad range of prestige marques including Ferrari, Porsche, Mercedes-AMG, BMW M cars, and Range Rover, with their content and stock skewing toward flagship and limited-run models. They describe their focus as sourcing the latest and rarest examples anywhere in the world, so inventory changes frequently as rare cars come and go.
Romans International sources and sells cars on a global basis, and the majority of their social media audience is actually based in the United States, reflecting strong international demand. Buyers interested in purchasing and importing a car from the UK would need to contact the dealership directly for specifics on shipping, duties, and compliance.
The Porsche 992 Turbo S buyer's guide is part of Romans International's series of in-depth purchasing guides, aimed at serious buyers considering a specific model and wanting expert dealership insight on what to look for, spec choices, and market positioning. It reflects their broader content strategy of mixing aspirational showroom content with genuinely practical advice for supercar buyers.
Romans International is based in the United Kingdom and is active across YouTube, Instagram, and TikTok. YouTube is their primary platform for long-form content like buyer's guides and showroom tours, while Instagram and TikTok carry shorter, visually driven clips of their supercar inventory.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@romansinternational · YouTube
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