Rolex is a creator with a presence on YouTube (2,760,000 followers), Instagram (17,794,179 followers), TikTok (224,400 followers), based in CHE.
Total Followers +0.0%
20.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2.8M followers · 13% of audience
Engagement
1.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $178K–$391K / IG post
Sinner defeated Alexander Zverev in four sets to claim his fifth Grand Slam and second consecutive Wimbledon crown, celebrating on Centre Court in a Rolex Cosmograph Daytona Everose gold — the same watch he wore at his 2025 win. WWD reported Rolex earned $4.7M in media impact value from the moment alone.
The centenary collection included a revived and redesigned Yacht-Master II, a new 18-carat Jubilee gold alloy for the Day-Date, and limited centenary Oyster Perpetuals bearing a '100 years' inscription. The release was framed as a materials and heritage retrospective rather than a sports-watch refresh.
Rolex elevated its founding partnership with SailGP — in place since 2019 — into a full title sponsorship, renaming the series the Rolex SailGP Championship and taking on title rights for the Los Angeles Sail Grand Prix. The deal extends through Season 14.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.4% | +0 +0.0% | +494 +0.2% | +10K |
| Last 30 days | +10K +0.4% | -3559 -0.0% | +2K +1.0% | +9K |
| Last 90 days | +83K +3.0% | +0 +0.0% | +7K +3.3% | +90K |
| Last 365 days | +83K +3.0% | +0 +0.0% | +7K +3.3% | +90K |
Daily follower snapshots from CreatorDB's longitudinal index.
Rolex is a creator with a presence on YouTube (2,760,000 followers), Instagram (17,794,179 followers), TikTok (224,400 followers), based in CHE. Their content sits in the luxury & watches space. Their YouTube bio reads: "Rolex, a Swiss watchmaking company headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster Perpetual and Perpetual watches, all officially certified as chronometers for their preci". The full audience and engagement breakdown is below.
Rolex reaches an audience concentrated in CHE primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For CHE-focused brands in fashion and related categories, Rolex offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Rolex's tier (Mega, 20.8M combined followers, CHE). Pulled from CreatorDB's category benchmarks.
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Yes, Rolex is a long-standing official partner and timekeeper of Wimbledon, the Grand Slam tennis tournament held in London. The brand regularly features Wimbledon content across its channels and celebrated Jannik Sinner's 2026 title victory as a flagship moment for the partnership.
Jannik Sinner is a member of the Rolex Family, the brand's curated group of elite athlete ambassadors, and Rolex publicly celebrated his Wimbledon 2026 win on its official channels. The partnership fits Rolex's deep history of aligning with top-ranked tennis champions at major tournaments.
The Cosmograph Daytona is one of Rolex's most iconic watch references, with its name rooted in motorsport — specifically the Daytona International Speedway in Florida. Rolex itself describes it as iconic since lap one, reflecting its origins as a precision timing tool built for racing drivers.
Oyster refers to Rolex's hermetically sealed, waterproof case design, while Perpetual describes the brand's self-winding rotor movement that winds the watch automatically through the wearer's wrist motion. All Oyster Perpetual models are officially certified as chronometers, meaning they meet strict independent standards for timekeeping precision.
Rolex Perpetual Planet is the brand's initiative supporting explorers, scientists, and conservationists who work to understand and protect the natural world. It funds and spotlights expeditions like Under the Pole and collaborators like wildlife photographer Paul Nicklen, framing environmental stewardship as a natural extension of Rolex's exploration heritage.
The Rolex Fastnet Race is one of offshore sailing's most prestigious events, starting from Cowes, England, and rounding Fastnet Rock off the southern Irish coast. Rolex is a title sponsor of the race, which sits at the heart of the brand's long-running involvement in elite yachting — captured in its recurring #WorldOfYachting and #RolexFastnetRace content.
Yes, Lydia Ko is part of the Rolex Family, and Rolex produced a documentary-style short film about her titled The Upswing. Ko, a New Zealand professional golfer and Olympic gold medalist, is featured as part of Rolex's broader "Rolex presents" content series that profiles elite performers across sport and exploration.
Paul Nicklen is a celebrated Canadian wildlife photographer and ocean conservationist known for his extreme underwater and polar work. Rolex featured him in a short film called Reverence for Nature under its Perpetual Planet storytelling, positioning him alongside other explorers who embody the brand's values of endurance and environmental commitment.
Under the Pole is a series of deep-diving polar exploration expeditions in which teams conduct scientific research in extreme sub-surface environments. Rolex supports the project as part of its Perpetual Planet initiative, consistent with the brand's decades-long tradition of backing frontier exploration — from early deep-sea diving milestones to present-day ocean science.
Rolex is a Swiss watchmaking company headquartered in Geneva, Switzerland, where its watches are designed and manufactured. It is privately held through the Hans Wilsdorf Foundation, a non-profit structure that has allowed the brand to operate independently and with a long-term focus rather than answering to public shareholders.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@rolex · YouTube
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