Thailand
Rodchadthai is a creator with a presence on YouTube (48,300 followers), TikTok (6,578 followers), based in Thailand.
Total Followers -0.0%
55K
Across YouTube, TikTok
Primary Platform
YouTube
48K followers · 88% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Micro
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -2 -0.0% | +0 +0.0% | -2 |
| Last 30 days | +0 +0.0% | -9 -0.1% | +0 +0.0% | -9 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Rodchadthai is a creator with a presence on YouTube (48,300 followers), TikTok (6,578 followers), based in Thailand. Their content sits in the food & culture space. Their YouTube bio reads: "ผลิต documentary ที่มีเนื้อหาเกี่ยวพันธ์กับชีวิตจริงความเป็นอยู่ของผู้คน อาชีพ เรื่องราวอาหารของคนไทย วัฒนธรรมความเป็นไปของสังคม และติดตามคลิปใหม่ ๆ ได้ที่ Youtube ทุกวันศุกร์ เวลา 18.00 น.". The full audience and engagement breakdown is below.
Rodchadthai reaches an audience concentrated in Thailand primarily through YouTube, and is best activated via long-form YouTube integrations, TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Thailand-focused brands in food and related categories, Rodchadthai offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Rodchadthai's tier (Micro, 55K combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Rodchadthai is the English transliteration of รสชาติไทย, which translates directly to 'Thai Taste' or 'Thai Flavors.' The name is the channel's core identity — it signals that the content is dedicated to documenting the authentic flavors and food culture of everyday Thai people rather than chasing viral trends.
Rodchadthai explicitly describes their work as documentary production, not casual food reviews. Their videos explore the real lives, livelihoods, and occupations of the people behind Thai food, giving each restaurant or dish a human and cultural story rather than just a taste rating.
Rodchadthai has produced dedicated neighborhood guides for Bangkok areas including Udomsuk (อุดมสุข) and On Nut (อ่อนนุช). Their format typically spotlights three standout eateries per area, covering street-food staples like crispy pork, roasted duck, fresh spring rolls, and noodle shops found in those communities.
Thai Select is a quality certification mark issued by Thailand's Ministry of Commerce that recognizes authentic Thai restaurants, both inside Thailand and abroad. Rodchadthai's regular use of #ThaiSelect suggests their content actively promotes certified establishments and positions them within the Thai government's push to preserve and elevate Thai culinary heritage.
The #DBD and #กรมพ hashtags refer to Thailand's Department of Business Development (กรมพัฒนาธุรกิจการค้า), a Ministry of Commerce agency that supports Thai entrepreneurs and food businesses. Their use on Rodchadthai's content suggests some featured restaurants or food stories are tied to DBD-backed promotion initiatives for Thai culinary businesses.
เสก ปริญญา (Sek Parinya) is a food vendor featured in a Rodchadthai episode spotlighting Hong Kong-style fresh spring rolls (ปอเปี๊ยะสด) in the Udomsuk area. Rodchadthai's documentary format regularly puts named artisans and sellers at the center of each story, making the person behind the dish as important as the food itself.
Rodchadthai covers traditional and neighborhood Thai foods including ก๋วยเตี๋ยว (noodle soup), หมูกรอบ (crispy pork), เป็ดย่าง (roasted duck), ปอเปี๊ยะสด (fresh spring rolls), and ขนมกุ่ยช่าย (chive dumplings). Their content leans strongly toward heritage dishes and community staples rather than trendy modern Thai cuisine or restaurant chains.
As of late 2026, Rodchadthai's most recent uploads on both YouTube and TikTok date back several months, suggesting a pause from their original weekly Friday schedule. Viewers interested in new content should check the channel directly, as the earlier upload rhythm of every Friday at 6 PM does not appear to be active at this time.
Rodchadthai's YouTube channel sits in the Micro-creator tier with an audience approaching 50,000 subscribers. Despite the modest size, their engagement rate runs notably above the category median, which reflects a tight-knit and genuinely interested core audience rather than passive subscribers.
Yes — over 90% of Rodchadthai's audience is based in Thailand, making it one of the most domestically concentrated viewerships you'd find in Thai food content. Their audience also skews older, with viewers aged 45 and above forming the largest single age group, and it is predominantly male — consistent with documentary-style food and culture storytelling.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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