Brazil
Rochaerico is the handle of Érico Rocha, a São Paulo–based digital marketing strategist and one of the most recognizable voices in Brazil's online entrepreneurship ecosystem.
Total Followers +0.6%
3.5M
Across Instagram, TikTok
Primary Platform
YouTube
3.4M followers · 98% of audience
Engagement
1.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $41K–$96K / IG post
Alongside Leandro Ladeira, Rocha discussed digital launch trends, scaling challenges, and the evolution of perpetual vs. launch-based business models on Grupo Primo's widely followed business podcast.
He was elected Brazil's top digital marketing influencer by the iBest Award in both 2023 and 2024, according to his company's official site.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +4K +0.1% | +0 +0.0% | +0 +0.0% | +4K |
| Last 30 days | +20K +0.6% | +201 +0.4% | +0 +0.0% | +20K |
| Last 90 days | +72K +2.1% | +201 +0.4% | +0 +0.0% | +72K |
| Last 365 days | +72K +2.1% | +201 +0.4% | +0 +0.0% | +72K |
Daily follower snapshots from CreatorDB's longitudinal index.
Rochaerico is the handle of Érico Rocha, a São Paulo–based digital marketing strategist and one of the most recognizable voices in Brazil's online entrepreneurship ecosystem. He built his reputation by introducing and popularizing the product launch methodology for Portuguese-speaking audiences — a framework he formalized as the Fórmula de Lançamento (Launch Formula). His content now centers on a compressed version of that system called the Lançamento Semente, a three-day seed-launch model designed to help creators and small business owners validate and sell digital products quickly. Across Instagram and TikTok, his output blends tactical instruction with motivational framing, using short-form video to funnel audiences toward live events held across multiple Brazilian cities — Porto Alegre, Brasília, São Luís, and others.
His audience is predominantly Brazilian women aged 18–34, a cohort that reflects the broader wave of professionals seeking online income through digital products and info-businesses. That demographic profile, combined with a content strategy built around conversion rather than passive entertainment, gives him a distinctly commercial audience — one that actively acts on purchasing decisions. His Instagram following reaches macro scale while his TikTok presence remains in early growth, suggesting an expanding top-of-funnel strategy. The absence of traditional brand sponsorships in his current mix is consistent with a creator whose primary monetization sits in proprietary courses and events rather than third-party deals, though his reach and audience intent make him a natural fit for EdTech platforms, fintech tools, and SaaS products targeting Brazil's creator and SMB economy.
Rochaerico reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a business creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows business content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in business and related categories, Rochaerico offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Rochaerico's tier (Macro, 3.5M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Rochaerico's real name is Erico Rocha — his social media handle simply reverses the order of his surname and first name. He is widely recognized as one of Brazil's most influential figures in digital marketing education and online product launches.
The Lançamento Semente (Seed Launch) is Rochaerico's signature program that teaches aspiring online entrepreneurs how to plan and execute a complete digital product launch in just three days. It is designed as an accessible entry point for people who want to validate a product idea and make their first online sales, even without a large existing audience.
The 6 em 7 concept, promoted through the domain 6em7.com.br listed in Rochaerico's TikTok bio, refers to generating six-figure revenue in Brazilian Reais within a seven-day launch window. It is the cornerstone idea behind the launch methodology Erico Rocha has taught and popularized in Brazil for over a decade.
The Fórmula de Lançamento (Launch Formula) is the flagship course created by Erico Rocha that systematizes how to sell digital products through structured online launches. It adapted global launch marketing principles for the Brazilian market and is widely credited with kickstarting the digital product industry in Brazil, reaching hundreds of thousands of students.
According to his Instagram bio, Rochaerico runs his Lançamento Semente events in Porto Alegre, João Pessoa, São Luís, Brasília, Balneário Camboriú, and Valinhos. This multi-city touring format sets him apart from educators who operate exclusively online.
Rochaerico is primarily a digital entrepreneur and educator, not a conventional brand-sponsored influencer. His core business model is built around selling event tickets and digital programs that teach online product launches, making his content function largely as a top-of-funnel for his own paid products.
More than 60% of Rochaerico's audience is female, reflecting the strong wave of Brazilian women pursuing online income through digital products and courses. His launch methodology appears to resonate especially with women looking to start or grow an independent online business, a demographic that has powered a large share of Brazil's digital entrepreneurship growth.
Rochaerico posts content around digital entrepreneurship, online sales strategy, creativity in business, and how to build and sell digital products — using hashtags like #empreendedorismodigital, #produtodigital, and #vendasdesucesso. He leans heavily on short-form video, particularly Reels, to reach new audiences and funnel them toward his live events and programs.
Rochaerico sits firmly in the Macro creator tier with a following of several million, concentrated overwhelmingly on Instagram. His TikTok presence is considerably smaller, though his engagement rate there runs significantly higher than on Instagram, suggesting strong early traction with that audience.
Yes — the vast majority of Rochaerico's audience is based in Brazil, which makes sense given that his content, events, and methodology are delivered in Portuguese and tailored specifically to the Brazilian digital business landscape. A small portion of his audience comes from Portuguese-speaking communities outside Brazil, including Portugal.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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