United States
Roborock Global is the official social media presence of Roborock, a Beijing-founded consumer robotics company that built its early reputation as a Xiaomi ecosystem partner before establishing its own independent brand identity.
Total Followers +3.7%
371K
Across YouTube, TikTok
Primary Platform
YouTube
48K followers · 13% of audience
Engagement
0.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Roborock's CES keynote debuted the Saros Rover — an AI-powered robovac that climbs stairs and slopes on articulated wheel-legs — alongside new flagship models. The brand also became the most awarded robotic vacuum brand at CES 2026 and revealed a global partnership with Real Madrid Football Club.
At IFA 2025, Roborock launched its RockMow and RockNeo lawnmower lines for European consumers, signaling a major category expansion beyond indoor cleaning. The brand simultaneously disclosed plans for a Hong Kong Stock Exchange listing.
Roborock's mid-year financial filing with the Shanghai Stock Exchange showed revenue rising nearly 79% YoY, reflecting strong global demand and the brand's #1 ranking in multiple markets per IDC.
Roborock topped IDC's Worldwide Quarterly Smart Vacuum Robotics Tracker for 2025, covering robot vacuums, robotic lawn mowers, pool cleaners, and window cleaners.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +202 +0.4% | +7K +2.2% | +0 +0.0% | +7K |
| Last 30 days | +405 +0.8% | +13K +4.1% | +0 +0.0% | +14K |
| Last 90 days | +2K +3.2% | +43K +13.2% | +0 +0.0% | +44K |
| Last 365 days | +2K +3.2% | +43K +13.2% | +0 +0.0% | +44K |
Daily follower snapshots from CreatorDB's longitudinal index.
Roborock Global is the official social media presence of Roborock, a Beijing-founded consumer robotics company that built its early reputation as a Xiaomi ecosystem partner before establishing its own independent brand identity. The channel — anchored on TikTok but maintaining a complementary YouTube presence — functions as a brand-owned content hub centered on the company's flagship robot vacuum line, affectionately nicknamed 'Rocky.' Content spans product unboxings, precision-mapping demonstrations, how-to tutorials, and lifestyle-adjacent clips designed to make home-cleaning technology feel accessible and even entertaining. The brand leans into trade show visibility, with recurring CES coverage, and its hashtag catalog closely tracks specific SKUs — the Q-series, Dyad Pro Combo, and Zeo One — signaling a product-launch-driven publishing rhythm rather than evergreen editorial.
The audience skews heavily male and concentrates in the 25–44 age band, consistent with tech-enthusiast consumers who research smart-home purchases before buying. Reach is primarily English-language, with the United States accounting for the large majority of followers, followed by the United Kingdom and Canada — markets where Roborock competes directly against iRobot and Ecovacs at the premium end of the robotic-vacuum segment. TikTok is outpacing YouTube on both follower count and recent growth, suggesting the brand is finding stronger organic traction through short-form demo and lifestyle content than through longer tutorials. As robot-vacuum competition intensifies and Roborock expands into adjacent categories like laundry appliances, the channel's trajectory points toward a broader smart-home positioning that could attract co-marketing interest from complementary home-technology brands.
Roborock_Global reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, TikTok branded content. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include Roborock. Engagement on YouTube runs around 0.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in tech and related categories, Roborock_Global offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Roborock_Global's tier (Mid, 371K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Rocky is the name Roborock gives to its flagship robot vacuum mascot — the friendly face of the brand across their official YouTube and TikTok channels. Roborock's channel bio describes Rocky as the world's top-selling robot vacuum, and the character anchors their unboxing videos, demos, and lifestyle content as the brand's personality.
Roborock was originally incubated within the Xiaomi ecosystem and launched its first robot vacuum as a Xiaomi Mi-branded product back in 2014. The company has since grown into a fully independent brand with its own product lines, global retail presence, and official channels, though its early success was tied to Xiaomi's investment network.
Roborock uses the hashtag #rocking12years in its social campaigns, placing the brand's founding around 2014. What started as a single robot vacuum model within the Xiaomi ecosystem has expanded over that time into a full lineup of robot vacuums, wet-dry vacuums, and smart home cleaning appliances sold globally.
The Roborock F25 Steam is a wet-dry floor washer that combines steam cleaning with suction in a single device. Roborock's content depicts the F25 Steam tackling everyday spills and post-event messes, positioning it as a go-to tool for hard floors rather than a traditional robot vacuum.
The Zeo One is one of Roborock's newer product launches, featured alongside other models during their CES 2024 showcase under the hashtag #zeoone. It represents Roborock's continued push beyond robot vacuums into a broader range of smart home cleaning appliances.
Roborock had an official presence at CES 2024 in Las Vegas, confirmed by their hashtags #ces2024 and #roborockatces, where they unveiled multiple new products including the Zeo One. The event served as a major launch platform for the brand, and Roborock created dedicated social content around their CES appearances.
The Qrevo Edge 3 Pro is a flagship model in Roborock's Qrevo robot vacuum-mop line, designed to handle both vacuuming and mopping in a single pass. Roborock's YouTube channel featured a special-guest unboxing of the Qrevo Edge 3 Pro as a launch highlight for the model.
The Dyad Pro Combo is a cordless wet-dry vacuum system from Roborock's Dyad product line, appearing regularly in the brand's hashtag campaigns. It represents Roborock's expansion into handheld and stick vacuum categories, complementing their core lineup of autonomous robot vacuums.
Roborock specifically calls out pet owners in their official channel bio with the line "Got pets? No problem," and their robot vacuums are promoted as built to handle pet hair and dander. The brand regularly features pet-friendly use cases across their YouTube and TikTok content to demonstrate performance in animal-owning households.
Roborock's official channels post product unboxings, hands-on cleaning demos, how-to tutorials, and behind-the-scenes tech content about their robot vacuums and home appliances. They also produce lifestyle content tied to real-world events — such as tennis tournaments and food festivals — to show their products in everyday scenarios. Their TikTok audience is notably larger than their YouTube subscriber base, with strong growth momentum on the short-form platform.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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