Russia
Robert Welsh is a UK-based professional makeup artist and educator whose YouTube channel, built across more than two decades of industry experience, has surpassed one million subscribers.
Total Followers +0.6%
761K
Across Instagram, TikTok
Primary Platform
YouTube
376K followers · 49% of audience
Engagement
4.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.6K–$13K / IG post
Welsh partnered with global K-beauty brand Fwee to curate two limited-edition beauty boxes (Day and Night), sold via StyleKorean. Both boxes sold out, generating widespread buzz across TikTok and beauty communities.
Welsh expanded beyond video platforms by launching a Substack newsletter titled 'Brushed Up,' amassing over 4,100 subscribers as a hub for honest beauty commentary and product insight.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +338 +0.1% | +923 +0.2% | +0 +0.0% | +1K |
| Last 30 days | +2K +0.4% | +3K +0.7% | +0 +0.0% | +4K |
| Last 90 days | +0 +0.0% | +9K +2.2% | +0 +0.0% | +9K |
| Last 365 days | +0 +0.0% | +9K +2.2% | +0 +0.0% | +9K |
Daily follower snapshots from CreatorDB's longitudinal index.
Robert Welsh is a UK-based professional makeup artist and educator whose YouTube channel, built across more than two decades of industry experience, has surpassed one million subscribers. Operating under the handle @robertwlsh, he positions himself as a credential-first voice in the beauty space: his content spans technique tutorials, in-depth product reviews, and trend commentary covering everything from foundational prep steps to K-beauty crossovers like tinted lip products. His candid style — willing to flag counterfeit packaging, question product quality outright, or push back on overhyped trends — sets him apart from more aspirational corners of the beauty content landscape.
His audience clusters around 18–34-year-old women predominantly in the UK and the US, a demographic that responds well to his hybrid educator-reviewer format — a dynamic reflected in engagement rates that run meaningfully above category norms on both Instagram and TikTok. Represented by Outreach Talent Group, he operates with a structured commercial setup suited to partnerships with prestige and accessible mid-range beauty brands. As consumers increasingly seek out experienced, opinion-forward voices over purely trend-chasing content, Welsh's professional credentials and forthright reviewing style position him durably within the competitive UK beauty creator market.
Robertwelshmua reaches an audience concentrated in Russia primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Russia-focused brands in beauty and related categories, Robertwelshmua offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Robertwelshmua's tier (Mid, 761K combined followers, Russia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Robert Welsh is a qualified, working professional makeup artist — not someone who learned on camera. His bios confirm over 21 years of hands-on industry experience as both a practising MUA and a beauty educator, which sets him apart from most beauty creators who are self-taught hobbyists turned influencers.
Robert Welsh has over 21 years of professional experience in makeup artistry, a figure he cites consistently across his platforms. That career predates YouTube itself, meaning his technical knowledge comes from years of real client work rather than from building an online following.
Robert Welsh has called out products that are exact copies of established brands' packaging — going beyond affordable inspiration into what he describes as deceptive replication. He's stated he supports genuine budget alternatives but draws a firm line at counterfeits that could mislead shoppers into thinking they're buying the original.
Yes, K-beauty features regularly in Robert Welsh's content, with Korean brands and products — including lip tints and skincare-makeup hybrids — appearing frequently in his posts. He approaches K-beauty with the same professional critical eye he applies to mainstream Western products, rather than treating it as automatically superior.
Robert Welsh covers professional-level application techniques including tight lining, lip liner layering, primer use, and foundation finishing — the kind of granular detail that comes from working on real clients for over two decades. His educational content tends to explain the why behind each step, not just demonstrate the look.
Yes, Robert Welsh has passed the 1 million subscriber mark on YouTube, a milestone he references prominently in his social bios. YouTube is his primary platform, where his longer-form tutorials, product reviews, and professional education content live.
Robert Welsh is openly willing to criticise products that don't meet professional standards, and he's acknowledged in his own content that sometimes you just have to complain. This candid approach, grounded in 21-plus years of working MUA standards, has built him a reputation as a more trustworthy voice than creators who rarely say anything negative.
Laneige is among the brands that appear in Robert Welsh's content and hashtags, making it one of the named beauty labels he covers. Whether specific posts are part of a paid arrangement, Laneige products feature alongside other lip and skincare items in his regular content rotation.
Robert Welsh is based in England, as stated in his Instagram bio. Despite being UK-based, a large share of his audience is in the United States, giving him a transatlantic reach within the professional beauty education space.
Robert Welsh's main platform is YouTube, where he posts longer tutorials and in-depth reviews, but he is also active on Instagram and TikTok for shorter-form content. His TikTok engagement runs well above the typical beauty category average, suggesting his quick tips and candid takes resonate strongly in short-form format.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@robertwelshmua · YouTube
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