United States
Robby Hayes — whose handle roberthunter89 reflects his full name, Robert Hunter Hayes — is a Jacksonville Beach, Florida-based lifestyle and travel creator who first built a national profile as a contestant on ABC's The Bachelorette.
Total Followers +0.0%
542K
Across Instagram
Primary Platform
YouTube
542K followers · 100% of audience
Engagement
9.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $8.1K–$19K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 541,731 | +0 | 9.8% | — | 3 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -163 -0.0% | +0 +0.0% | +0 +0.0% | -163 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Robby Hayes — whose handle roberthunter89 reflects his full name, Robert Hunter Hayes — is a Jacksonville Beach, Florida-based lifestyle and travel creator who first built a national profile as a contestant on ABC's The Bachelorette. That reality-television exposure gave him a ready-made audience that he channeled into aspirational travel and coastal-lifestyle content on Instagram, where his account accumulated a mid-tier following in the hundreds of thousands. His content philosophy, summarized in his bio as 'collect moments, not things,' leans into experiential storytelling: resort travel, beach escapes, and photogenic destinations ranging from black-sand beaches to all-inclusive resorts in Punta Cana.
Beyond content creation, Hayes operates across two complementary verticals: residential real estate under the Berkshire Hathaway HomeServices banner through his @robbyhayeshomes brand, and a creative production outfit called Rebella. This dual positioning — creator and entrepreneur — distinguishes him from pure influencers and gives him practical credibility with travel, hospitality, and real-estate-adjacent sponsors. His audience skews evenly across genders, a relatively balanced split that broadens his appeal to lifestyle and travel brands targeting mixed demographics. Although his Instagram posting cadence has quieted considerably in recent years, his above-average historical engagement suggests a retained, loyal core audience, making him a potentially cost-effective fit for destination travel or home and lifestyle partnerships seeking authentic regional reach in the U.S. Southeast.
This creator occupies a travel-and-lifestyle content lane, with a Florida beach base and a demonstrated content focus on resort destinations, all-inclusive travel, and experiential escapes — signals that align naturally with hospitality brands, travel booking platforms, and outdoor beach lifestyle labels. The evenly split male-female audience, combined with a US-primary footprint and Jacksonville Beach coastal identity, positions him well for brands targeting aspirational domestic travelers. His engagement rate sits well above the category median despite the account having been dormant for several years, suggesting a residual but loyal core audience — a meaningful signal for brands considering a reactivation-style partnership or one-off activation. The #TakeLifeFurther and Punta Cana resort hashtags indicate prior hospitality and destination brand deals; his parallel real estate practice and in-house creative studio suggest comfort operating within structured branded content ecosystems. Plausible future deal categories include luxury resort chains, travel booking platforms, suncare and beach lifestyle brands, and real estate technology companies targeting coastal U.S. markets. The multi-year posting gap warrants due diligence on audience recency and platform algorithmic standing before committing to a sustained campaign.
Benchmark estimates for a creator at Roberthunter89's tier (Mid, 542K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Roberthunter89 is the Instagram handle of Robby Hayes, a Florida-based lifestyle influencer and real estate professional. He goes by Robby Hayes across his other social accounts, his real estate brand, and his creative company.
Yes, Robby Hayes appeared on Season 12 of The Bachelorette, which featured JoJo Fletcher in 2016. He made it to the finale and was one of the most recognizable contestants from that season, which is a big reason his Instagram following grew so quickly.
No, Robby Hayes did not win — JoJo Fletcher chose Jordan Rodgers in the finale. Despite finishing as runner-up, Robby's time on the show gave him a significant public following that carried into his social media and business careers afterward.
Robby Hayes runs a real estate operation under the handle @robbyhayeshomes, working as an agent with Berkshire Hathaway HomeServices (BHHS). He's based out of Jacksonville Beach, Florida, and incorporates his lifestyle brand into his real estate presence.
Rebella is Robby Hayes's creative agency or brand studio, reachable at robby@rebella.com. It appears to be the umbrella under which he manages content creation, partnerships, and business collaborations separate from his real estate work.
Robby Hayes is based in Jacksonville Beach, Florida, as listed directly in his Instagram bio. His travel content suggests he moves around frequently, but Jax Beach is his home base.
As of late 2026, Robby Hayes's last Instagram upload was roughly three years ago, leaving his account largely inactive despite retaining over half a million followers. He hasn't publicly explained the extended hiatus, though his focus may have shifted toward his real estate and Rebella business ventures.
Robby Hayes posts lifestyle and travel content centered on the idea of collecting moments over possessions — his hashtags point to destinations like Punta Cana all-inclusive resorts, black sand beach locations, and explorer-style outdoor adventures. His aesthetic leans toward aspirational, sun-and-sea imagery.
Robby Hayes used the hashtags #TakeLifeFurther and #TLF across sponsored posts, indicating a paid travel or lifestyle brand partnership built around an adventure-forward message. The campaign fit naturally with his existing travel and exploration content style.
Robby Hayes has well over 500,000 followers on Instagram, placing him in the mid-tier influencer range. Notably, his engagement rate runs far above the category average, suggesting his existing audience remains genuinely connected even during his posting hiatus.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@roberthunter89 · YouTube
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