United States
Keith Gill, better known as Roaring Kitty and as DeepFuckingValue on Reddit's WallStreetBets, is a Massachusetts-based retail investor who built his YouTube channel around long-form educational live streams documenting real-time stock research through a value-investing lens.
Total Followers -0.1%
997K
Across YouTube
Primary Platform
YouTube
997K followers · 100% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Solana-token promotions appeared on Gill's verified X account before being deleted. The unusual posts prompted suspicion the account had been compromised; Gill never publicly explained the incident.
Keith Gill sold all 9 million Chewy shares he had accumulated, providing no public reason. His initial buy-in had sent Chewy stock up ~10%, but the position never generated meme-stock frenzy the way GME did.
Gill's announcement of a return YouTube livestream sent GME up nearly 47% in a single day. The stream marked his first appearance on the platform since the original 2021 meme-stock squeeze.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 997,000 | -997 | 4.1% | — | 4 years ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | -997 -0.1% | +0 +0.0% | +0 +0.0% | -997 |
| Last 30 days | -997 -0.1% | +0 +0.0% | +0 +0.0% | -997 |
| Last 90 days | -1994 -0.2% | +0 +0.0% | +0 +0.0% | -1994 |
| Last 365 days | -1994 -0.2% | +0 +0.0% | +0 +0.0% | -1994 |
Daily follower snapshots from CreatorDB's longitudinal index.
Keith Gill, better known as Roaring Kitty and as DeepFuckingValue on Reddit's WallStreetBets, is a Massachusetts-based retail investor who built his YouTube channel around long-form educational live streams documenting real-time stock research through a value-investing lens. Before becoming a public figure, Gill worked in financial services and began publicly tracking his GameStop thesis when the stock traded at a small fraction of its later peak. His methodical approach — blending fundamental analysis with technical charting and a deliberately unhurried presentation style — distinguished him in a YouTube finance landscape dominated by surface-level speculation and short-term calls.
The January 2021 GameStop short squeeze elevated Gill from niche finance YouTuber to a figure of genuine cultural weight, leading to Congressional testimony and a Hollywood film adaptation of his story. His channel attracted nearly a million subscribers largely through post-squeeze word-of-mouth, meaning a substantial portion of his audience arrived for the narrative as much as the investing methodology. Despite several years of channel dormancy, engagement sits well above category benchmarks — evidence of a core audience still monitoring for a return. That combination of demonstrated investing credibility and an outsized cultural footprint makes him a distinctive, if unconventional, fit for brokerage platforms or fintech brands targeting self-directed retail investors.
Roaringkitty's content maps cleanly onto the retail-investing and fintech category — deep-value fundamental analysis, technical stock research walkthroughs, and educational live streams position the channel as a natural fit for brokerage platforms, stock-screening tools, financial education apps, and trading research services. The US-based audience skews toward self-directed retail investors drawn to high-conviction, meme-adjacent value investing, a cohort that proved demonstrably action-oriented during the GameStop episode. Engagement sits well above the category median, signaling residual audience loyalty despite the channel being dormant for approximately four years as of mid-2026 — a material operational risk any sponsor must weigh carefully against the upside. Content cadence is effectively zero at present, making activation-dependent sponsorship formats impractical without a confirmed reactivation commitment. No brand deals are visible in the available data, consistent with the creator's historically independent positioning; plausible integrations would include fintech platforms, charting or screening software, and investing-adjacent education subscriptions. Any reactivation scenario carries disproportionate earned-media potential given the creator's cultural notoriety, but planning should anchor on current inactivity rather than legacy reach.
Benchmark estimates for a creator at Roaringkitty's tier (Mid, 997K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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The person behind the Roaring Kitty YouTube channel is Keith Gill, a Massachusetts-based investor and former financial wellness educator. He was equally well known on Reddit under the username u/DeepFuckingValue, often shortened to DFV, which became just as iconic as his YouTube alias during the GameStop saga.
On Reddit, Roaring Kitty posted under the handle u/DeepFuckingValue, commonly abbreviated as DFV. His posts publicly tracking his growing GameStop position helped spark one of the most talked-about retail investor events in stock market history and drew a massive following across both Reddit and YouTube.
Yes, Keith Gill testified before the U.S. House Committee on Financial Services in February 2021, in the aftermath of the GameStop short squeeze. He maintained throughout the hearing that his investment thesis was grounded in genuine fundamental research and that he was not attempting to manipulate markets.
After the GameStop short squeeze peaked in early 2021, Roaring Kitty went quiet across YouTube and most other platforms, with his channel going years without a new upload. He faced simultaneous scrutiny from regulators, civil lawsuits, and overwhelming media attention, all of which are widely cited as reasons for his extended absence from public posting.
In one of his deep-dive videos, Roaring Kitty argued that GameStop was not a "cigar butt" stock — Warren Buffett's term for a dying company worth one last puff of value — but a "roach," meaning a resilient business that keeps surviving against all expectations. This framing became a cornerstone of his bull case for GME and a widely shared reference among retail investors.
Massachusetts securities regulators opened an investigation into Keith Gill because he held a financial advisor license with MassMutual while publicly posting about his GameStop position. MassMutual ultimately parted ways with him, and he also faced civil lawsuits from investors, though no criminal charges were filed against him.
Keith Gill is from Massachusetts, where he worked as a financial wellness education director at MassMutual before his GameStop posts made him a household name. His New England background and regular-guy persona were a recurring theme in news coverage of the 2021 short squeeze.
Yes — after years away from public platforms, Roaring Kitty made a surprise return to X (formerly Twitter) in May 2024, immediately causing GameStop's stock price to surge dramatically. His comeback posts, including his signature all-caps celebration style, drew millions of views within hours of going live.
At the height of the January 2021 short squeeze, Keith Gill's publicly shared brokerage screenshots showed his GameStop position had grown to tens of millions of dollars from an initial stake of roughly $53,000. The exact amount he ultimately realized has never been officially confirmed, as he never published a final closing statement.
The Roaring Kitty YouTube channel has been inactive for several years, with no new uploads since the early aftermath of the GameStop saga, even though the channel retains close to a million subscribers. His periodic activity on other platforms — most notably his 2024 return to X — has kept interest in the channel alive despite the long content gap.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@roaringkitty · YouTube
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