Ringbrothers is the creative and fabrication enterprise of brothers Mike and Jim Ring, based in Spring Green, Wisconsin.
Total Followers +0.8%
405K
Across YouTube, Instagram
Primary Platform
YouTube
27K followers · 7% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.7K–$13K / IG post
The sinister black restomod took over 5,500 hours to build and features a Wegner Motorsports Coyote V8 with a Whipple supercharger, a widened/stretched body, and a Bowler six-speed manual gearbox.
Described as their most ambitious build to date, the fully bespoke British restomod first debuted at The Quail during Monterey Car Week in August 2025, with SEMA marking its first public display.
The slim-profile aftermarket mirror, designed for custom car builds, was announced at SEMA 2025 and made available via Ringbrothers' online parts store in Q1 2026.
The bubblegum-pink Mopar restomod — featuring an 807-HP Hellcrate Redeye engine and 5,600 hours of build time — toured to Grand Rapids after its SEMA 2024 debut.
The build delivers five times the car's stock horsepower rating, continuing Ringbrothers' run of record-breaking SEMA showstoppers.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +100 +0.4% | +151 +0.0% | +0 +0.0% | +251 |
| Last 30 days | +294 +1.1% | +3K +0.8% | +0 +0.0% | +3K |
| Last 90 days | +0 +0.0% | +5K +1.3% | +0 +0.0% | +5K |
| Last 365 days | +0 +0.0% | +5K +1.3% | +0 +0.0% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
Ringbrothers is the creative and fabrication enterprise of brothers Mike and Jim Ring, based in Spring Green, Wisconsin. What began as a custom shop has grown into a recognized name in the restomod space, known for transforming classic American muscle cars — Mustangs, Camaros, and similar platforms — into precision-engineered builds that blend period styling with modern performance. Their reputation was largely built through repeated appearances at the SEMA Show, where annual debut builds draw consistent industry attention. The tagline 'Manufacturing parts and building dreams' reflects both sides of the operation: a retail aftermarket parts line sold to fellow builders and a bespoke custom vehicle business.
Ringbrothers reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an automotive creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in automotive and related categories, Ringbrothers offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ringbrothers's tier (Mid, 405K combined followers, —). Pulled from CreatorDB's category benchmarks.
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Ringbrothers is run by real-life siblings Mike Ring and Jim Ring. They built their reputation by fusing classic American car bodies with modern performance engineering, turning what started as a Midwest fabrication shop into one of the most recognized names in the custom car world.
The Ringbrothers shop is based in Spring Green, Wisconsin. Despite being rooted in a small Midwest town, their builds have drawn attention at major national automotive events and developed a following well beyond the local car scene.
Ringbrothers recently kicked off an Aston Martin build, documented from episode one on their YouTube channel. It marks a notable shift from their signature American muscle projects and has generated buzz among fans wondering how they'll apply their fabrication style to a British grand tourer.
They do both — their own Instagram bio describes them as "Manufacturing parts and building dreams." Ringbrothers produces an in-house line of aftermarket components alongside their full custom builds, which sets them apart from shops that only do one-off commissions.
Octavia is the name of one of Ringbrothers' signature custom builds — a practice the brothers follow of giving each completed car its own identity rather than just a model year and trim. Named builds like Octavia typically debut at major shows and become centerpieces of their social content.
Yes — Ringbrothers has been associated with The Crew Motorfest, the open-world racing game, which shows up in their content hashtags. Being recognized inside a major gaming title is a significant cultural crossover that brings their builds in front of audiences well outside traditional car-show circles.
The Triple Crown of Rodding is one of the most prestigious achievement circuits in custom car culture, recognizing builders who perform at the top level across the industry's most competitive shows. Ringbrothers' consistent use of the hashtag signals that their builds are competing — not just showing — at that elite level.
Vyperfest is a dedicated Dodge Viper enthusiast event, and Ringbrothers has been connected to it based on their own content tagging. Their presence at niche events like Vyperfest reflects how deeply embedded they are across different corners of American performance car culture, not just the mainstream show circuit.
As of mid-2026, Ringbrothers' most recent YouTube upload is roughly a year old, even as their Instagram stays consistently active. The launch of the Aston Martin build series strongly suggests new YouTube content is in production, pointing toward a likely return to regular uploads.
Ringbrothers specializes in restomod custom builds — taking iconic classic American vehicles and rebuilding them with modern powertrains, custom fabricated bodywork, and their own manufactured components. Their projects have spanned platforms from vintage Camaros and Mustangs to, most recently, European exotics like the Aston Martin.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ringbrothers · YouTube
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