Rimowa

Yes, LVMH acquired RIMOWA in early 2017, making it the first German brand to enter the luxury conglomerate's portfolio. Alexandre Arnault, son of LVMH chairman Bernard Arnault, became co-CEO and drove a deliberate repositioning of RIMOWA from a functional luggage label into a premium lifestyle and design brand with high-profile cultural collaborations.

The RIMOWA Dartboard Case is a limited product built around the idea of letting fate decide — a dartboard mechanic determines some element of the journey or what gets packed. RIMOWA launched it with a campaign featuring actor Walton Goggins, leaning into the theme of trusting chance, which fits his screen reputation for playing unpredictable characters.

Walton Goggins is an American actor widely recognized for his roles in Justified, The Righteous Gemstones, and the Amazon Prime series Fallout. RIMOWA cast him as the face of their Dartboard Case campaign, using his on-screen persona of someone who bets on fate to anchor the product's central concept.

RIMOWA offers a lifetime guarantee on its suitcases, covering defects in materials and workmanship for the life of the original owner. This guarantee is one of the brand's most distinctive selling points and sits at the core of its positioning — a RIMOWA is framed as a once-in-a-lifetime purchase, not something you replace every few years.

Ink Blue is a permanent new colorway introduced for the RIMOWA Original aluminum line, described by the brand as "a blue with a story to tell." It joins the grooved aluminum range as a rich, deep tone meant to feel both bold and enduring alongside the collection's more classic finishes.

The RIMOWA Original is the brand's aluminum suitcase and features the iconic parallel grooves that have defined the brand's visual identity for decades — it is heavier and considered the flagship premium line. The RIMOWA Essential is constructed from lightweight polycarbonate, making it a more practical and lighter-weight option while still carrying the recognizable RIMOWA design aesthetic.

RIMOWA worked with Aya Nakamura — one of the most-streamed French-language artists in the world — for a portrait-style campaign described as following her "behind a historic performance." The collaboration fits RIMOWA's broader strategy under LVMH of aligning with globally significant cultural figures in music, sport, and art rather than traditional travel advertising.

The RIMOWA Design Prize is an award established by the brand to recognize emerging talent in design disciplines, reflecting RIMOWA's effort to position itself as a company at the intersection of precision engineering and artistic culture. It is part of a wider push, accelerated since the LVMH acquisition, to cement RIMOWA's identity as a design institution rather than purely a luggage manufacturer.

RIMOWA New Horizons is a campaign platform the brand has used to frame travel and life journeys as open-ended and expansive rather than purely logistical. It aligns with RIMOWA's broader brand narrative of the suitcase as a lifelong companion for experiences that accumulate over a lifetime, rather than a utilitarian product.

RIMOWA was founded in Cologne, Germany in 1898, giving it well over a century of heritage in precision-engineered travel goods. The brand remains headquartered in Germany, and its origin story — "engineered in Germany since 1898" — is central to the identity it projects across every product line and campaign.