United States
Riley Lewis is a U.S.-based lifestyle and beauty creator who built a following of over a million on TikTok through a mix of get-ready-with-me videos, fashion hauls, and candid college-life content.
Total Followers +0.0%
1.1M
Across TikTok
Primary Platform
YouTube
1.1M followers · 100% of audience
Engagement
6.9%
vs. 1.5% category median
Sponsorship Tier
Macro
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 1,100,000 | +0 | 6.9% | — | 2 years ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| SHEIN Fashion / Retail | Channel sponsor | TikTok | 2023 | — |
| SHEGLAM Beauty / Cosmetics | Channel sponsor | TikTok | 2023 | — |
| EOS Beauty / Personal Care | Sponsored content | TikTok | 2023 | — |
Riley Lewis is a U.S.-based lifestyle and beauty creator who built a following of over a million on TikTok through a mix of get-ready-with-me videos, fashion hauls, and candid college-life content. Her content leans into accessible, trend-driven aesthetics — budget-friendly makeup routines, GRWM videos tied to back-to-school moments, and a warm, personal tone that resonated strongly with a young female-skewing audience. The lion emoji that anchors her minimalist bio hints at a playful self-assurance that carried through her on-camera style. Despite a modest channel description, her engagement rate ran well above the category median during her active period, suggesting her audience was genuinely responsive rather than passively accumulated.
Her brand partnerships skewed toward accessible, youth-oriented labels — SHEIN and its cosmetics sub-brand SHEGLAM featured prominently, positioning Riley squarely in the fast-fashion and drugstore-beauty tier rather than luxury or prestige. EOS, another mass-market personal care staple, reinforced the same value-conscious brand lane. The audience's even gender split is somewhat unusual for a beauty-forward creator, potentially reflecting the lifestyle breadth of her content beyond pure makeup. As of late 2026, her TikTok account has been dormant for roughly two years, leaving her trajectory uncertain; the high residual engagement and established brand relationships, however, give her a serviceable foundation should she return to consistent posting or migrate activity to YouTube, where her account is formally listed as her primary platform.
Rileylewiss reaches an audience concentrated in United States primarily through YouTube, and is best activated via TikTok branded content. Their sponsorship history skews toward Fashion / Retail, Beauty / Cosmetics, Beauty / Personal Care, a clear signal of fit for brands in those categories. Demonstrated partners include SHEIN and SHEGLAM. Engagement on YouTube runs around 6.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fashion / Retail and related categories, Rileylewiss offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Rileylewiss's tier (Macro, 1.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Riley's TikTok has been inactive for roughly two years, with YouTube now serving as her primary active platform. Her TikTok audience of over a million followers built up during a run of consistent beauty haul and college lifestyle content, but her focus has since shifted to YouTube.
Yes — SHEGLAM, SHEIN's dedicated makeup brand, has been one of Riley's most consistent brand partners, and she's made multiple full-face GRWM videos built entirely around their products. Her SHEGLAM haul format became one of the most recognizable signatures in her content library.
Riley attended SHEIN Fashion Week 2023 as part of their creator partner program, sharing front-row content with her audience. She was an active SHEIN collaborator during that period, also appearing in campaigns tied to their Everywhere Is A Runway series.
Riley posted a sponsored video with eos calling one of their products the best thing to use for an everything shower — a full self-care shower routine. The deal fit into her broader pattern of working with affordable, everyday beauty and personal care brands alongside her SHEGLAM and SHEIN partnerships.
Riley openly described herself as a new college student during her most active posting period, weaving back-to-school themes into her beauty and lifestyle content. That college-girl angle was central to her identity on the platform and helped her connect with a student audience.
Riley has an established SHEIN partnership, with collaborations spanning fashion hauls, SHEIN Fashion Week 2023, and back-to-school campaigns. Multiple posts carry the #sheinpartner tag, making SHEIN one of her most prominent and recurring brand relationships.
Riley's GRWM content centers on affordable makeup — especially SHEGLAM products — and is usually framed around everyday situations like getting ready for school rather than events or red carpets. The low-pressure, relatable tone resonates with a college-age audience looking for budget-friendly beauty routines.
Riley's engagement runs well above the typical benchmark for creators in her follower range, suggesting her audience is genuinely invested rather than passively scrolling. Her focus on relatable college life and accessible beauty products likely builds the kind of tight community that comments and interacts far more than average.
Riley Lewis has over a million followers across her platforms, placing her in the Macro creator tier. Notably, her audience skews almost evenly between male and female viewers — an unusual split for a creator whose content leans heavily into beauty and makeup.
Riley Lewis is based in the United States, though her specific city hasn't been a prominent part of her public persona. Her back-to-school and college lifestyle content speaks to a broad American audience, particularly viewers in the student demographic.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@rileylewiss · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.