United States
Operating under the handle @rifle and the channel name Guns / Country / Videos, this U.S.-based creator has built a…
Total Followers -2.1%
919K
Across Instagram
Primary Platform
919K followers · 100% of audience
Engagement
5.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $14K–$32K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 918,742 | +-18926 | 5.6% | 2.8 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +827 +0.1% | +0 +0.0% | +0 +0.0% | +827 |
| Last 30 days | -18926 -2.1% | +0 +0.0% | +0 +0.0% | -18926 |
| Last 90 days | -13322 -1.5% | +0 +0.0% | +0 +0.0% | -13322 |
| Last 365 days | -13322 -1.5% | +0 +0.0% | +0 +0.0% | -13322 |
Daily follower snapshots from CreatorDB's longitudinal index.
Operating under the handle <strong>@rifle</strong> and the channel name <strong>Guns / Country / Videos</strong>, this U.S.-based creator has built a <strong>Mid-tier Instagram presence approaching 1 million followers</strong> around the intersection of firearms ownership, country living, and outdoor lifestyle content. The account's distinctly female-leaning audience sets it apart from most firearms-focused channels, reflecting a content style that integrates everyday rural life alongside gear and shooting content rather than pure tactical or competitive shooting. With engagement running well above category norms, the follower base is demonstrably more invested than peers at the same size. Growth has moderated slightly heading into mid-2026, a pattern common among single-platform creators in niche lifestyle verticals, but the engagement floor suggests the core community remains durable.
Benchmark estimates for a creator at Guns / Country / Videos's tier (Mid, 919K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The account runs under the handle @rifle on Instagram. It is the creator's primary and, as of mid-2026, sole major social platform.
@rifle publishes content at the crossroads of firearms, country living, and outdoor lifestyle. Posts typically blend shooting and gear content with everyday rural-life vlogging rather than focusing exclusively on tactical or competitive shooting.
Guns / Country / Videos has approximately 919,000 followers on Instagram as of mid-2026, placing the account in the Mid-tier creator band and close to the 1 million milestone.
@rifle posts a 5.6% engagement rate on Instagram. That figure is roughly 3.7 times the lifestyle category median of 1.5%, which is a strong signal for brand-partnership effectiveness at this follower band.
Yes. The account's content niche — firearms, country living, and outdoor culture — aligns naturally with outdoor, sporting goods, and country-lifestyle apparel brands. The unusually engaged audience and strong U.S. concentration add to the appeal for brands in those verticals.
The audience skews strongly female, which is atypical for firearms-adjacent content and makes the account a relatively rare property for brands seeking to reach women interested in country and outdoor culture.
The core audience is Millennial-to-older-Gen-Z, with the heaviest concentration in the 18–34 age range. The audience tilts younger overall, with a smaller but present older-Millennial and Gen X segment.
The creator is based in the United States, and the audience is heavily concentrated domestically. Secondary reach extends into English-speaking Western markets.
As of mid-2026, the account shows a slight 30-day follower contraction of −2.1% on Instagram. This kind of mild pullback is common for single-platform lifestyle creators in niche verticals and does not materially change the engagement picture.
Instagram Reels represent the highest-reach format for the account given the platform's current algorithm weighting. Static posts and Stories round out the content mix and offer brands flexible entry points at varying investment levels.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@rifle · Instagram
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