Australia
Ricky Hayes is an Australia-based entrepreneur and ecommerce educator best known as the founder of Debutify, a Shopify-focused store builder that has evolved into an agentic AI platform.
Total Followers -0.5%
9K
Across Instagram
Primary Platform
9K followers · 100% of audience
Engagement
2.7%
vs. 1.5% category median
Sponsorship Tier
Nano
Est. $226–$633 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 9,036 | -42 | 2.7% | 0.9 | 7 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +5 +0.1% | +0 +0.0% | +0 +0.0% | +5 |
| Last 30 days | -42 -0.5% | +0 +0.0% | +0 +0.0% | -42 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Ricky Hayes is an Australia-based entrepreneur and ecommerce educator best known as the founder of Debutify, a Shopify-focused store builder that has evolved into an agentic AI platform. He built his public profile in the dropshipping and direct-to-consumer space, producing content around Facebook advertising strategy, Shopify store optimization, and scaling online businesses — topics that earned him recognition among a global community of ecommerce operators and aspiring online sellers. His content sits at the intersection of practical business tactics and platform-specific tools, and his hashtag footprint — spanning dropshipping, digital marketing, and Shopify tips — reflects a consistent positioning as a practitioner-educator rather than a lifestyle commentator.
Rickyhayesig reaches an audience concentrated in Australia primarily through YouTube, and is best activated via Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in education and related categories, Rickyhayesig offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Rickyhayesig's tier (Nano, 9K combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Ricky Hayes is the founder of Debutify, which he describes as an Agentic AI Store Builder. Debutify is designed to help ecommerce entrepreneurs build and optimize online stores, and it has become the main brand associated with his identity as a founder and educator.
Syngulr is a platform founded by Ricky Hayes that lets ecommerce brands create unlimited AI agents to automate and scale their operations. He promotes it directly through his social channels, offering free credits to new users who reach out to him. It sits alongside Debutify as one of his two main founder-led ventures.
Ricky Hayes offers 10,000 free credits for Syngulr by having people DM him the word 'ecom' on Instagram. The credits are intended for ecommerce brands looking to try out AI agent automation without an upfront commitment.
Ricky Hayes covers both — his content spans dropshipping fundamentals and the emerging use of AI tools to run ecommerce businesses more efficiently. His hashtag use shows a clear focus on Shopify-based dropshipping, but he increasingly positions AI automation as the next layer on top of that foundation.
Yes, Facebook ads are a consistent part of Ricky Hayes's content, appearing alongside Shopify tips and digital marketing strategy. He approaches them from a practical ecommerce angle, aimed at store owners looking to drive paid traffic to their products.
Ricky Hayes is strongly associated with the Shopify ecosystem — his top hashtags include both #shopify and #shopifytips, and Debutify itself is built around store optimization. His content positions him as someone who has gone from practitioner to founder within that specific platform space.
Syngulr is marketed as a platform for creating unlimited AI agents tailored specifically to ecommerce brands. Based on Ricky Hayes's own descriptions, the agents are meant to handle operational and marketing tasks autonomously, reducing the manual work involved in running an online store.
Yes, Ricky Hayes is based in Australia, which makes up the largest portion of his audience. He is one of the more prominent Australian voices in the Shopify and dropshipping education space, with a following that also extends across the US, UK, and India.
The core of Ricky Hayes's audience is made up of people in their late teens through mid-thirties who are interested in starting or scaling an ecommerce business. His content attracts both beginners exploring dropshipping and more advanced operators looking for AI-driven ways to grow their Shopify stores.
Ricky Hayes lists YouTube as his primary platform, though he maintains an active Instagram presence where he regularly posts ecommerce and AI content. His Instagram bio also points followers toward his two founder ventures, Debutify and Syngulr, making it a key channel for lead generation.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@rickyhayesig · Instagram
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