Australia
Ricky Hayes is an Australia-based entrepreneur and digital marketing educator who has been publishing ecommerce tutorials since 2017.
Total Followers -0.2%
27K
Across YouTube, Instagram
Primary Platform
YouTube
18K followers · 66% of audience
Engagement
4.9%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $226–$633 / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +5 +0.1% | +0 +0.0% | +5 |
| Last 30 days | +0 +0.0% | -42 -0.5% | +0 +0.0% | -42 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Ricky Hayes is an Australia-based entrepreneur and digital marketing educator who has been publishing ecommerce tutorials since 2017. He is the founder of Debutify.ai, an AI-powered Shopify store builder, as well as the Quick Evolve digital marketing agency and several direct-to-consumer brands, including Little Baby Paws. His channel is built on practitioner credibility rather than theory — he frames his teaching around self-reported eight-figure ecommerce and seven-figure SaaS revenue milestones, giving his content a case-study texture that resonates with an audience actively building or scaling online stores.
Rickyhayes reaches an audience concentrated in Australia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Digital Marketing / Agency, Ecommerce / Retail, AI / SaaS, a clear signal of fit for brands in those categories. Demonstrated partners include Debutify and Quick Evolve. Engagement on YouTube runs around 4.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in Digital Marketing / Agency and related categories, Rickyhayes offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Rickyhayes's tier (Micro, 27K combined followers, Australia). Pulled from CreatorDB's category benchmarks.
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Yes, Ricky Hayes is the founder of Debutify.ai, an agentic AI Store Builder built to help ecommerce entrepreneurs launch and run Shopify stores with AI automation. It is his flagship SaaS product and a central focus of his YouTube teaching content, with Debutify also appearing as a named sponsor on his channel.
In one of his most prominent recent videos, Ricky Hayes handed control of a dropshipping store to an AI — specifically using Claude — and documented the results over seven days, describing them as "shocking." The experiment is a signature example of his hands-on, real-world testing style, showing his audience what AI automation can and can't do in live ecommerce.
According to his own YouTube bio, Ricky Hayes has generated over $100 million in ecommerce revenue and over $20 million in SaaS revenue across his various businesses. He has been building and teaching in the ecommerce space since 2017, which accounts for close to a decade of accumulated results across his brands, agency, and software companies.
Little Baby Paws is one of Ricky Hayes's own ecommerce brands, which he lists alongside his agency and SaaS ventures in his creator bio. He uses it as a real-world example when teaching product-based ecommerce and dropshipping strategies to his audience.
Quick Evolve is Ricky Hayes's digital marketing agency, which he founded as part of a broader portfolio of businesses. That portfolio also includes Debutify.ai, Syngulr, and his own ecom brands, positioning him as both a practitioner and an educator rather than a pure content creator.
Syngulr is an AI agent platform that Ricky Hayes co-created, designed to let ecommerce brand owners build and deploy unlimited AI agents for their stores. He actively promotes it on Instagram, offering free credits to followers who message him about ecommerce, making it a direct extension of his teaching brand.
Ricky Hayes uses Anthropic's Claude as a core tool in his AI-driven ecommerce experiments, including a video titled "Claude Just Changed Shopify Forever." His channel focuses heavily on how large language models like Claude can automate store management, product research, and marketing — making it a recurring and specific topic rather than a one-off mention.
Ricky Hayes has been sharing ecommerce education online since 2017, giving him close to a decade in the space. His content has evolved from foundational dropshipping and Shopify tutorials to cover Google Ads, Facebook Business Manager, SaaS, and now AI-powered store building.
Yes, Ricky Hayes is an Australian creator, though the vast majority of his YouTube and Instagram audience is based in the United States, with additional viewers in the UK and Canada. His businesses, including Debutify.ai and Syngulr, operate globally and are aimed primarily at English-speaking ecommerce markets.
While dropshipping is a gateway topic, Ricky Hayes's channel spans Shopify store building, Google Ads tutorials, Facebook Business Manager, branding, AI automation, SaaS marketing, and ecommerce entrepreneurship broadly. His content blends step-by-step tutorials with live experiments, reflecting his background running an agency, multiple ecom brands, and two software companies.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@rickyhayes · YouTube
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