Last updated just now · Jul 2, 2026, 1:42 AM
Music United States

Rick Beato 2

Full Creator Stats Live · Updated 2026-07-01

Rick Beato is an Atlanta-based music educator, producer, and former college professor whose primary YouTube channel has built one of the largest music-theory-focused audiences on the platform.

NicheMusic TierMacro Engagement4.6%

Total Followers +1.8%

1.1M

Across YouTube

Primary Platform

YouTube

1.1M followers · 100% of audience

Engagement

4.6%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. — / IG post

Quick facts
  • 1.1M combined followers across 1 platform.
  • Macro creator tier — United States.
  • 4.6% headline engagement.
  • Active since .
  • Niche: Music.
  • Posts in English.
Recent news · 5 items

Performance Across Platforms

Updated 2026-07-01
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 1,130,000 +20K 4.6% 1.4 9 days ago

Growth Trend

Last 365 days
WindowYouTubeCombined
Last 7 days +10K +0.9% +0 +0.0% +0 +0.0% +10K
Last 30 days +20K +1.8% +0 +0.0% +0 +0.0% +20K
Last 90 days +63K +5.5% +0 +0.0% +0 +0.0% +63K
Last 365 days +63K +5.5% +0 +0.0% +0 +0.0% +63K

Audience Demographics

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894K959K1M1.1M1.2M Jul 3Oct 1Dec 30Mar 30Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Rick Beato 2

Rick Beato is an Atlanta-based music educator, producer, and former college professor whose primary YouTube channel has built one of the largest music-theory-focused audiences on the platform. With a background spanning studio production and academic music instruction, he established his reputation through deep-dive video essays analyzing popular songs, ear-training tutorials, and long-form musician interviews. This secondary channel, Rick Beato 2, functions as the short-form companion to that main hub — housing highlight clips, Shorts-format lessons, and condensed versions of longer conversations.

The content here leans guitar-centric, with hashtag clusters around Tool, Puscifer, Megadeth, and classic-rock acts signaling a hard-rock subset of his broader music audience. Posts like Dominic Miller's guitar rig breakdown for the Sting tour and the story of Bruce Hornsby joining the Grateful Dead reflect Beato's dual strength: gear-focused content for working musicians and narrative storytelling for casual listeners. The audience skews male, concentrates in the 18–34 range, and is overwhelmingly English-speaking. That profile, paired with engagement well above the category median for a macro-tier channel, positions Rick Beato 2 as an efficient touchpoint for instrument brands, music software companies, and audio equipment sponsors targeting technically engaged rather than passively curious music fans.

Brand fit

Why brands partner

Rick Beato 2 reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. As a music creator they map naturally to brands targeting that space. Engagement on YouTube runs around 4.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Rick Beato 2's tier (Macro, 1.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Rick Beato 2 and why does he have a second YouTube channel?

Rick Beato 2 is Rick Beato's secondary YouTube channel, built specifically for highlights and original short-form content rather than his full-length deep dives. His main channel is home to extended series like 'What Makes This Song Great?' while this channel repackages that material into clips and Shorts for viewers who want quicker hits of music education.

What is Rick Beato's Quick Lessons series about?

The Quick Lessons series on Rick Beato 2 breaks down practical music theory in short-form videos — covering topics like which scales to play over dominant chords or major chords. It's aimed at guitarists and musicians who want actionable theory they can bring to the instrument immediately, without sitting through a full-length lesson.

Why does Rick Beato post so much content about Tool, Puscifer, and A Perfect Circle?

Rick Beato is a long-standing analyst and fan of Maynard James Keenan's projects, regularly dissecting their odd time signatures, layered arrangements, and advanced songwriting. Those bands sit right at the intersection of progressive rock, art metal, and studio craft — exactly the territory where Beato's music theory lens adds the most value for his audience.

Did Rick Beato interview Sting's guitarist Dominic Miller?

Yes — Rick Beato 2 featured Dominic Miller breaking down his guitar rig for a new Sting tour. Miller has been Sting's primary guitarist for decades and is credited on some of his most iconic recordings, making him a natural fit for Beato's gear and craft breakdowns.

What is the Beato Book?

The Beato Book is Rick Beato's comprehensive music theory and ear training resource sold directly to musicians through his website. It covers harmony, chord construction, transcription, and improvisation, and has become a go-to reference for guitarists and music students who follow his YouTube content.

What is Rick Beato's 'What Makes This Song Great?' series?

It is Rick Beato's signature long-form series on his main channel, where he isolates individual stems from famous recordings and explains what makes the production, arrangement, and performances exceptional. The series has covered hundreds of tracks across rock, pop, and metal, and is widely credited with making Beato one of the most respected music educators on YouTube.

Did Rick Beato's son Dylan really have perfect pitch?

Yes — Rick Beato documented his son Dylan's absolute pitch in videos that went widely viral within the music community, showing a young Dylan identifying complex chords and voicings by ear. Beato has pointed to early musical exposure and training as central to developing that ability, and the content became one of the defining storylines of his channel.

Why did Rick Beato make a video about Bruce Hornsby joining the Grateful Dead?

Rick Beato covered the story because it is one of the more unexpected chapters in rock history — Hornsby, best known as a polished pop-country pianist, stepped in to play keyboards with one of rock's most improvisational live bands following the death of Brent Mydland. It fits squarely in Beato's style of unearthing the behind-the-scenes human stories behind iconic musical moments.

Does Rick Beato 2 cover classic rock artists like Humble Pie and Peter Frampton?

Yes — alongside metal and progressive rock acts, Rick Beato 2 features content on classic rock artists including Humble Pie and the era defined by Frampton Comes Alive, one of the best-selling live albums in rock history. Beato consistently gravitates toward guitar-driven music with rich harmony and craft, regardless of the decade.

How many subscribers does Rick Beato 2 have on YouTube?

Rick Beato 2 has surpassed one million subscribers on YouTube, placing it in the Macro tier — a significant achievement for what is effectively a highlights and short-form companion to his main channel. Engagement on the channel runs well above the typical benchmark for music creators on the platform.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 2, 2026, 1:42 AM · Slug: rick-beato-2

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