United States
Rick Beato 2 is the secondary YouTube channel of Rick Beato, a Georgia-based musician, record producer, and music educator whose primary channel built a multi-million subscriber following around deep-dive music theory breakdowns and the long-running "What Makes This Song Great?" series.
Total Followers +0.9%
1.1M
Across YouTube
Primary Platform
YouTube
1.1M followers · 100% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. — / IG post
Beato will bring his live 'Everything Music' stage show Down Under, continuing his ongoing international live touring activity.
Beato hosted an hour-long sit-down with Rush frontman Geddy Lee discussing the band's return to the stage for their North American tour.
Beato appeared at Bettencourt's debut guitar camp alongside Steve Vai and Eric Gales, performing live — a rare on-stage appearance for the YouTube educator.
Universal Music Group issued a wave of Content ID claims and copyright strikes against Beato's videos — including Shorts under one minute — prompting a widely-shared public response and broader debate about fair use for music educators.
The milestone was marked during a live stream; the secondary Rick Beato 2 highlights channel accompanies the main channel at over 1.1 million subscribers.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 1,130,000 | +10K | 4.6% | 1.9 | 3 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +10K +0.9% | +0 +0.0% | +0 +0.0% | +10K |
| Last 90 days | +63K +5.6% | +0 +0.0% | +0 +0.0% | +63K |
| Last 365 days | +63K +5.6% | +0 +0.0% | +0 +0.0% | +63K |
Daily follower snapshots from CreatorDB's longitudinal index.
Rick Beato 2 is the secondary YouTube channel of Rick Beato, a Georgia-based musician, record producer, and music educator whose primary channel built a multi-million subscriber following around deep-dive music theory breakdowns and the long-running "What Makes This Song Great?" series. Beato spent decades as a working producer and session musician before pivoting to educational content, and that professional pedigree informs everything he posts. This overflow channel was created to house highlights clipped from longer interviews and short-form instructional content — functioning as a discovery layer for viewers who encounter him through Shorts before migrating to the flagship channel.
The content mix here skews toward rock and metal — Tool, Puscifer, A Perfect Circle, Megadeth, and classic-era artists like Humble Pie and Peter Frampton surface regularly in hashtags and post titles, alongside quick guitar and theory lessons aimed at intermediate players. The audience skews slightly male and concentrates in the 18–34 demographic, with the overwhelming majority based in the United States and other English-speaking markets. The channel's above-average engagement rate signals that even on a secondary property, Beato's audience is unusually attentive — positioning this channel as an effective mid-funnel touchpoint for music gear, instrument, and education brands looking to reach serious players.
Rick Beato 2 reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. As a music creator they map naturally to brands targeting that space. Engagement on YouTube runs around 4.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Rick Beato 2's tier (Macro, 1.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Rick Beato 2 is Rick Beato's secondary YouTube channel, built specifically for highlights and original short-form content rather than his full-length deep dives. His main channel is home to extended series like 'What Makes This Song Great?' while this channel repackages that material into clips and Shorts for viewers who want quicker hits of music education.
The Quick Lessons series on Rick Beato 2 breaks down practical music theory in short-form videos — covering topics like which scales to play over dominant chords or major chords. It's aimed at guitarists and musicians who want actionable theory they can bring to the instrument immediately, without sitting through a full-length lesson.
Rick Beato is a long-standing analyst and fan of Maynard James Keenan's projects, regularly dissecting their odd time signatures, layered arrangements, and advanced songwriting. Those bands sit right at the intersection of progressive rock, art metal, and studio craft — exactly the territory where Beato's music theory lens adds the most value for his audience.
Yes — Rick Beato 2 featured Dominic Miller breaking down his guitar rig for a new Sting tour. Miller has been Sting's primary guitarist for decades and is credited on some of his most iconic recordings, making him a natural fit for Beato's gear and craft breakdowns.
The Beato Book is Rick Beato's comprehensive music theory and ear training resource sold directly to musicians through his website. It covers harmony, chord construction, transcription, and improvisation, and has become a go-to reference for guitarists and music students who follow his YouTube content.
It is Rick Beato's signature long-form series on his main channel, where he isolates individual stems from famous recordings and explains what makes the production, arrangement, and performances exceptional. The series has covered hundreds of tracks across rock, pop, and metal, and is widely credited with making Beato one of the most respected music educators on YouTube.
Yes — Rick Beato documented his son Dylan's absolute pitch in videos that went widely viral within the music community, showing a young Dylan identifying complex chords and voicings by ear. Beato has pointed to early musical exposure and training as central to developing that ability, and the content became one of the defining storylines of his channel.
Rick Beato covered the story because it is one of the more unexpected chapters in rock history — Hornsby, best known as a polished pop-country pianist, stepped in to play keyboards with one of rock's most improvisational live bands following the death of Brent Mydland. It fits squarely in Beato's style of unearthing the behind-the-scenes human stories behind iconic musical moments.
Yes — alongside metal and progressive rock acts, Rick Beato 2 features content on classic rock artists including Humble Pie and the era defined by Frampton Comes Alive, one of the best-selling live albums in rock history. Beato consistently gravitates toward guitar-driven music with rich harmony and craft, regardless of the decade.
Rick Beato 2 has surpassed one million subscribers on YouTube, placing it in the Macro tier — a significant achievement for what is effectively a highlights and short-form companion to his main channel. Engagement on the channel runs well above the typical benchmark for music creators on the platform.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@rickbeato2 · YouTube
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