United States
Richrebuilds is a creator with a presence on YouTube (1,760,000 followers), Instagram (152,950 followers), based in United States.
Total Followers +0.6%
1.9M
Across YouTube, Instagram
Primary Platform
YouTube
1.8M followers · 92% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $3.1K–$7.6K / IG post
Rich Benoit was quoted in Bloomberg on the surging US appetite for Chinese EV content, noting his Chinese-car videos "skyrocket" in views. Charged EVs cited his viral Alaska test-drive video — 'I drove the cheap Chinese cars that are illegal in the USA' — as having reached 2 million views.
After Rich Benoit traveled to Alaska to test Chinese EVs, Zeekr gave him a Zeekr 001 FR — a 1,248-HP SUV doing 0–60 in ~2 seconds — to test in Massachusetts. Supercar Blondie covered his reaction, which declared Chinese EVs genuine Tesla rivals.
Boston-area tech college Franklin Cummings Tech named Rich Benoit its 2025 commencement speaker on May 17, also awarding him an honorary degree, citing his story of entrepreneurship and perseverance in EV repair and media.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +10K +0.6% | +749 +0.5% | +0 +0.0% | +11K |
| Last 30 days | +10K +0.6% | +811 +0.5% | +0 +0.0% | +11K |
| Last 90 days | +61K +3.5% | +597 +0.4% | +0 +0.0% | +62K |
| Last 365 days | +61K +3.5% | +597 +0.4% | +0 +0.0% | +62K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Temu Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| ShipStation Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| PLAUD.AI Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Aura Frames Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Sunday Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Manscaped Grooming / Personal Care | Sponsored content | YouTube | Long-term | — |
| Insta360 Camera / Tech | Sponsored content | YouTube | Long-term | — |
| Yoshino Power Energy / EV Tech | Sponsored content | YouTube | Long-term | — |
Richrebuilds is a creator with a presence on YouTube (1,760,000 followers), Instagram (152,950 followers), based in United States. Their content sits in the auto & car rebuilds space. Their YouTube bio reads: "Rich Rebuilds shows you how to have a good time by occasionally rebuilding cool cars and other general shenanigans. Co-Founded by Rich Benoit & Carl Hewitt". The full audience and engagement breakdown is below.
Richrebuilds reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Grooming / Personal Care, Camera / Tech, Energy / EV Tech, a clear signal of fit for brands in those categories. Demonstrated partners include Temu and ShipStation. Engagement on YouTube runs around 3.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Richrebuilds's tier (Macro, 1.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Rich Rebuilds is run by Rich Benoit, who co-founded the channel alongside Carl Hewitt. Benoit uses his real first name on camera, so Rich Rebuilds functions as a brand rather than a pseudonym. The channel's YouTube bio credits both Benoit and Hewitt as co-founders of the operation.
Yes — Rich bought a $300,000 Bentley listed as scrap-only for around $5,000 and documented using baby oil as part of the repair process, with the car actually running afterward. The video became one of his most-watched because it perfectly captures the channel's core premise: fix expensive cars that everyone else has written off using whatever works. Dealers had warned the car should never be started again.
Rich Rebuilds swapped a traditional V8 combustion engine into a Tesla body — essentially inverting the entire point of an electric vehicle. It's listed in his Instagram bio alongside the Hellcat Minivan as one of his signature "bad ideas that occasionally work." The build draws attention precisely because it goes against everything Tesla's engineering philosophy stands for.
The Hellcat Minivan is one of Rich's most iconic builds — a family minivan powered by a supercharged Dodge Hellcat V8, pairing maximum family-vehicle practicality with muscle-car performance. It's name-checked directly in his Instagram bio as a defining project. Builds like this define the channel's tone: genuinely funny engineering that actually functions.
Rich flew to China to personally investigate why the U.S. government is blocking Chinese electric vehicles from the American market. Rather than covering the story from a desk, he documented the trip firsthand — testing Chinese EVs and talking to people inside the industry. It represents a more investigative, travel-journalism side of his channel compared to his typical garage builds.
Yes — Rich Benoit publicly documented Tesla's refusal to sell him parts and deny repair support for salvage Tesla rebuilds, which became a major ongoing storyline on his channel. The conflict made him one of the most prominent voices in the right-to-repair movement for electric vehicles. His independent EV shop, The Electrified Garage, was directly shaped by the difficulty of getting Tesla to cooperate with outside repair operations.
The Electrified Garage is Rich Benoit's EV repair shop in Massachusetts, which grew out of his YouTube channel's focus on rebuilding salvage electric vehicles. It specializes in repairing Teslas and other EVs that insurance companies have totaled, making it one of the few independent EV repair operations in New England. The shop and the channel are tightly intertwined — most of the builds documented on YouTube happen there.
Carl Hewitt is the co-founder of Rich Rebuilds, named alongside Rich Benoit in the channel's official YouTube bio. While Benoit is the primary on-camera personality, the channel formally credits both men as the people behind the operation. Hewitt's involvement is part of what makes Rich Rebuilds a collaborative project rather than a solo creator channel.
Rich Rebuilds has partnered with Manscaped (he's part of #teammanscaped), Insta360, and Yoshino Power — a solid-state battery brand that fits naturally with his EV focus. More recent sponsorships include ShipStation, PLAUD.AI, and Temu, showing the channel's brand appeal extends well beyond the automotive category.
Audi told Rich his $160,000 S8 needed a $35,000 engine replacement — but he found a different root cause that Audi's diagnosis had missed entirely. The video documents him proving the dealer's catastrophic repair estimate wrong, which is a recurring theme on his channel: expensive cars condemned by official service departments that he fixes for far less. It's one of several recent builds where a luxury brand's worst-case scenario turns out to be fixable.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@richrebuilds · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.