United States
Rich By Intention is a U.S.-based personal finance brand built around one underserved angle in the financial education space: helping couples build wealth together, deliberately and in alignment.
Total Followers -0.3%
25K
Across Instagram
Primary Platform
YouTube
25K followers · 100% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $624–$1.7K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 24,959 | -80 | 3.5% | — | 1 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -80 -0.3% | +0 +0.0% | +0 +0.0% | -80 |
| Last 90 days | -210 -0.8% | +0 +0.0% | +0 +0.0% | -210 |
| Last 365 days | -210 -0.8% | +0 +0.0% | +0 +0.0% | -210 |
Daily follower snapshots from CreatorDB's longitudinal index.
Rich By Intention is a U.S.-based personal finance brand built around one underserved angle in the financial education space: helping couples build wealth together, deliberately and in alignment. The brand centers on the idea that financial success is less about individual discipline and more about shared intention within a relationship. Its podcast — described as award-winning in its own platform bio — earned the channel early credibility, and media placements on Good Morning America, Business Insider, and Black Enterprise positioned it within both mainstream financial media and the Black personal finance community specifically. Content spans money conversations, debt payoff strategies, and joint financial goal-setting, with a tone that blends practical education with relationship dynamics.
The audience reflects the content's couple-centric focus almost perfectly, splitting evenly between men and women — an unusual balance in personal finance, where audiences skew female. Engagement on Instagram runs well above the category median, suggesting a community that actively responds to the material rather than passively scrolling past it. Though Instagram activity appears to have quieted over the past year, the underlying brand infrastructure — a podcast, media credentials, and a lead-generation product in the free Money Starter Kit — signals a creator operating across multiple channels rather than living and dying by a single feed. For brands in financial services, banking, budgeting tools, or even couples-adjacent lifestyle categories, Rich By Intention occupies a focused and difficult-to-replicate positioning niche.
Richbyintention reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a finance creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in finance and related categories, Richbyintention offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Richbyintention's tier (Micro, 25K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Rich by Intention podcast focuses on helping couples have real money conversations, work toward goals like debt freedom, and build wealth together as a team. It covers topics like budgeting as a couple, aligning financial values in relationships, and the mindset shifts needed to grow wealth on purpose rather than by accident.
Yes, Rich by Intention has been featured on Good Morning America, which is one of the more notable mainstream media milestones for a creator in the couples-and-money space. They have also been covered by Business Insider and Black Enterprise, giving them a level of press validation that goes well beyond most micro-tier finance creators.
The Money Starter Kit for Couples is a free resource Rich by Intention offers to help partners get aligned on their finances from the ground up. It serves as an entry point into their broader content and philosophy — giving couples practical tools to start building wealth together without feeling overwhelmed.
Yes, Rich by Intention describes their podcast as award-winning, and it is one of the defining credentials they highlight across their platforms. For a show specifically targeting couples and personal finance, earning industry recognition sets it apart from the much larger pool of general money podcasts.
Black Enterprise covers wealth-building, entrepreneurship, and financial empowerment with a focus on Black Americans, making Rich by Intention a natural editorial fit given their mission of helping couples build wealth with intention. The feature reflects how their couples-first approach to money resonates in communities where wealth conversations are often underrepresented in mainstream personal finance media.
Yes, debt freedom is a recurring theme in Rich by Intention's content — hashtags like #debtfreegoals and #moneyandmarriage show up consistently across their posts. They frame debt payoff as a shared relationship goal, which is a distinct angle compared to personal finance creators who treat debt as a solo journey.
For Rich by Intention, 'intention' means couples making deliberate, values-driven financial decisions together rather than reacting to money stress or drifting without a shared plan. The brand philosophy positions financial goal-setting as something partners actively design and commit to as a unit, which is the core theme running through their podcast, social content, and free resources.
Rich by Intention's content is broadly framed around couples at any committed stage — messaging around 'money conversations' and 'couple goals' applies whether you're seriously dating, engaged, or married. Their free Money Starter Kit for Couples is positioned as a foundational resource, suggesting it's meant to reach partners before they've necessarily tied the knot.
Rich by Intention's Instagram account has been inactive for over a year as of 2026, though their podcast remains their most recognized and award-winning format. If you want their most current content, their YouTube channel and podcast feed are the better places to check rather than Instagram.
Rich by Intention's primary platform is YouTube, and they built a following of tens of thousands on Instagram before activity there slowed. Their podcast is arguably their most influential format, being the one that earned them award recognition and media features on outlets like GMA and Business Insider.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@richbyintention · YouTube
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