Last updated just now · Aug 8, 2026, 3:29 PM
Football & Sport United Kingdom

Richarlison

Full Creator Stats Live · Updated 2026-08-08

Richarlison de Andrade is a Brazilian professional footballer who plays as a striker for Tottenham Hotspur in the Premier League.

NicheFootball & Sport TierMega Engagement5.4%

Total Followers +3.5%

33.1M

Across Instagram, TikTok

Primary Platform

YouTube

21.2M followers · 64% of audience

Engagement

5.4%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $212K–$466K / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-08-08
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 21,200,604 +98K 5.4% 3 1 day ago
TikTok 11,900,000 +1.1M 9.4% 1.2 6 days ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days +21K +0.1% +1.3M +10.7% +0 +0.0% +1.3M
Last 30 days +98K +0.5% +1.1M +8.9% +0 +0.0% +1.2M
Last 90 days +365K +1.7% +1.1M +9.2% +0 +0.0% +1.5M
Last 365 days +365K +1.7% +1.1M +9.2% +0 +0.0% +1.5M

Audience Demographics

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9.4M12.8M16.2M19.5M22.9M Aug 9Nov 8Feb 7May 9Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Long-term partnership Instagram Long-term
Sponsored content Instagram 2024–2025
Sponsored content Instagram 2024–2025
Background

About Richarlison

Richarlison de Andrade is a Brazilian professional footballer who plays as a striker for Tottenham Hotspur in the Premier League. Born in Nova Venécia, Espírito Santo, he progressed through Brazilian football before establishing himself in England with successive moves to Watford and Everton, earning a high-profile transfer to Spurs. Known widely by his nickname "Pombo" (the Pigeon) — a moniker now central to his TikTok identity — he is among the more charismatic and publicly visible players in European football. His time with the Brazilian national team produced a Copa América title and an Olympic gold medal at the Tokyo Games, the latter marked by a widely circulated bicycle kick that became one of the defining images of his early international career.

His social media output mirrors an off-pitch personality as vivid as his on-field style: goal celebrations, family moments, holiday snapshots, and Portuguese-language content that speaks directly to a predominantly Brazilian fanbase spread across Brazil, Portugal, and the wider Lusophone diaspora. A well-documented love of anime has translated into a commercial partnership with Crunchyroll, placing him at an unusual intersection of football culture and the global anime community — a positioning uncommon among athletes at his level. With TikTok growth running well above category norms and engagement rates across platforms that outperform most peers in the sportsperson tier, his creator footprint continues to broaden. For brands seeking access to young, male-skewing, Lusophone audiences, he represents a distinctive and still-expanding athlete-creator proposition.

Brand fit

Why brands partner

Richarlison reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sports / Apparel, Entertainment / Streaming, Finance / Insurance, a clear signal of fit for brands in those categories. Demonstrated partners include Nike and Crunchyroll. Engagement on YouTube runs around 5.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Sports / Apparel and related categories, Richarlison offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Richarlison's tier (Mega, 33.1M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Why is Richarlison called Pombo?

"Pombo" is Portuguese for "pigeon," and the nickname traces back to Richarlison's childhood in Nova Venécia, Brazil, where he raised pigeons growing up. He fully owns it — his TikTok bio simply reads "Pombo 🕊🐦" — and his trademark post-goal celebration involves flapping his arms like wings as a direct nod to it.

Did Richarlison score a bicycle kick at the Tokyo Olympics?

Yes — Richarlison scored a stunning acrobatic overhead kick against Germany at the Tokyo 2020 Olympics, a goal that went viral worldwide and is widely regarded as one of the greatest ever scored in an Olympic football tournament. Brazil went on to win the gold medal at those games, cementing Richarlison as a national hero — both of which he flags with trophy emojis in his Instagram bio.

Has Richarlison won Copa América with Brazil?

Yes, Richarlison has Copa América gold with the Seleção, a title he highlights with a trophy emoji directly in his Instagram bio alongside his Olympic gold. He has been a consistent fixture in the Brazilian national team setup across multiple international cycles and the Copa triumph is one of the achievements he publicly celebrates most.

Did Richarlison score at the 2022 World Cup?

Richarlison scored twice in Brazil's opening 2022 World Cup group-stage match against Serbia in Qatar, with the second being a mid-air acrobatic volley that was immediately praised as one of the goals of the entire tournament. It added to his growing reputation for producing spectacular, high-difficulty goals on the biggest stages.

Does Richarlison have a Crunchyroll deal?

Yes, Richarlison has an official partnership with Crunchyroll, the anime and manga streaming platform, and tags his sponsored posts with #crunchyrollpartner across his social channels. The deal reflects his genuine, well-documented love of anime, making him one of the very few elite footballers to land a brand deal in that space.

Is Richarlison really into anime?

Richarlison is a well-known anime fan, which is a distinctive trait for a top-flight Premier League footballer. His social content regularly references anime titles and his Crunchyroll sponsorship is a direct commercial extension of that passion rather than a random brand pairing.

Does Richarlison have kids?

Yes — Richarlison is a father and regularly references it in his social content; one of his captions reads "Golllll do papai," which translates from Portuguese as "Goal from daddy." Fatherhood is a recurring personal theme across his posts and part of how he shows his life beyond football to his audience.

What charity work has Richarlison done in Brazil?

Richarlison became widely known off the pitch for personally funding food parcels and essential-goods packages for vulnerable families in his hometown of Nova Venécia during the COVID-19 pandemic. His giving has reinforced his image in Brazil as someone who has not forgotten his roots despite becoming one of the most high-profile South American players in European football.

Is Richarlison still playing for Tottenham Hotspur?

According to his own Instagram bio, Richarlison identifies as a striker for Tottenham Hotspur (@spursofficial). His time in north London has featured memorable moments — including a celebrated Champions League goal — alongside lengthy injury spells that disrupted his availability and overall impact at the club.

What is Richarlison's full name and where is he from in Brazil?

Richarlison's full name is Richarlison de Andrade, and he was born and raised in Nova Venécia, a small city in the state of Espírito Santo in southeastern Brazil. Like most Brazilian footballers, he is known worldwide by his first name alone, and his modest upbringing in Nova Venécia — including raising pigeons — is an integral part of his personal story.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 8, 2026, 3:29 PM · Slug: richarlison

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