United Kingdom
Richarlison de Andrade is a Brazilian professional footballer who plays as a striker for Tottenham Hotspur in the Premier League.
Total Followers +3.5%
33.1M
Across Instagram, TikTok
Primary Platform
YouTube
21.2M followers · 64% of audience
Engagement
5.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $212K–$466K / IG post
Despite his history with the Seleção, Brazil manager Carlo Ancelotti omitted Richarlison from the final World Cup roster, with Neymar and breakout stars taking priority up front.
Richarlison finished the 2025/26 season with 11 Premier League goals across 43 appearances — a personal Spurs best — including scoring the club's 2,000th top-flight goal at Chelsea on May 19.
Richarlison suffered a hamstring injury during Spurs' FA Cup third-round defeat to Aston Villa, sidelining him for up to seven weeks; at the time of injury he was the club's top scorer with eight goals.
Reports linked Richarlison to a return to Brazil with Flamengo and interest from Saudi Arabia, with Spurs entering the final phase of his 2027 contract and not viewing him as untouchable.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +21K +0.1% | +1.3M +10.7% | +0 +0.0% | +1.3M |
| Last 30 days | +98K +0.5% | +1.1M +8.9% | +0 +0.0% | +1.2M |
| Last 90 days | +365K +1.7% | +1.1M +9.2% | +0 +0.0% | +1.5M |
| Last 365 days | +365K +1.7% | +1.1M +9.2% | +0 +0.0% | +1.5M |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Nike Sports / Apparel | Long-term partnership | Long-term | — | |
| Crunchyroll Entertainment / Streaming | Sponsored content | 2024–2025 | — | |
| Prudential (Pru) Finance / Insurance | Sponsored content | 2024–2025 | — |
Richarlison de Andrade is a Brazilian professional footballer who plays as a striker for Tottenham Hotspur in the Premier League. Born in Nova Venécia, Espírito Santo, he progressed through Brazilian football before establishing himself in England with successive moves to Watford and Everton, earning a high-profile transfer to Spurs. Known widely by his nickname "Pombo" (the Pigeon) — a moniker now central to his TikTok identity — he is among the more charismatic and publicly visible players in European football. His time with the Brazilian national team produced a Copa América title and an Olympic gold medal at the Tokyo Games, the latter marked by a widely circulated bicycle kick that became one of the defining images of his early international career.
His social media output mirrors an off-pitch personality as vivid as his on-field style: goal celebrations, family moments, holiday snapshots, and Portuguese-language content that speaks directly to a predominantly Brazilian fanbase spread across Brazil, Portugal, and the wider Lusophone diaspora. A well-documented love of anime has translated into a commercial partnership with Crunchyroll, placing him at an unusual intersection of football culture and the global anime community — a positioning uncommon among athletes at his level. With TikTok growth running well above category norms and engagement rates across platforms that outperform most peers in the sportsperson tier, his creator footprint continues to broaden. For brands seeking access to young, male-skewing, Lusophone audiences, he represents a distinctive and still-expanding athlete-creator proposition.
Richarlison reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sports / Apparel, Entertainment / Streaming, Finance / Insurance, a clear signal of fit for brands in those categories. Demonstrated partners include Nike and Crunchyroll. Engagement on YouTube runs around 5.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Sports / Apparel and related categories, Richarlison offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Richarlison's tier (Mega, 33.1M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Pombo" is Portuguese for "pigeon," and the nickname traces back to Richarlison's childhood in Nova Venécia, Brazil, where he raised pigeons growing up. He fully owns it — his TikTok bio simply reads "Pombo 🕊🐦" — and his trademark post-goal celebration involves flapping his arms like wings as a direct nod to it.
Yes — Richarlison scored a stunning acrobatic overhead kick against Germany at the Tokyo 2020 Olympics, a goal that went viral worldwide and is widely regarded as one of the greatest ever scored in an Olympic football tournament. Brazil went on to win the gold medal at those games, cementing Richarlison as a national hero — both of which he flags with trophy emojis in his Instagram bio.
Yes, Richarlison has Copa América gold with the Seleção, a title he highlights with a trophy emoji directly in his Instagram bio alongside his Olympic gold. He has been a consistent fixture in the Brazilian national team setup across multiple international cycles and the Copa triumph is one of the achievements he publicly celebrates most.
Richarlison scored twice in Brazil's opening 2022 World Cup group-stage match against Serbia in Qatar, with the second being a mid-air acrobatic volley that was immediately praised as one of the goals of the entire tournament. It added to his growing reputation for producing spectacular, high-difficulty goals on the biggest stages.
Yes, Richarlison has an official partnership with Crunchyroll, the anime and manga streaming platform, and tags his sponsored posts with #crunchyrollpartner across his social channels. The deal reflects his genuine, well-documented love of anime, making him one of the very few elite footballers to land a brand deal in that space.
Richarlison is a well-known anime fan, which is a distinctive trait for a top-flight Premier League footballer. His social content regularly references anime titles and his Crunchyroll sponsorship is a direct commercial extension of that passion rather than a random brand pairing.
Yes — Richarlison is a father and regularly references it in his social content; one of his captions reads "Golllll do papai," which translates from Portuguese as "Goal from daddy." Fatherhood is a recurring personal theme across his posts and part of how he shows his life beyond football to his audience.
Richarlison became widely known off the pitch for personally funding food parcels and essential-goods packages for vulnerable families in his hometown of Nova Venécia during the COVID-19 pandemic. His giving has reinforced his image in Brazil as someone who has not forgotten his roots despite becoming one of the most high-profile South American players in European football.
According to his own Instagram bio, Richarlison identifies as a striker for Tottenham Hotspur (@spursofficial). His time in north London has featured memorable moments — including a celebrated Champions League goal — alongside lengthy injury spells that disrupted his availability and overall impact at the club.
Richarlison's full name is Richarlison de Andrade, and he was born and raised in Nova Venécia, a small city in the state of Espírito Santo in southeastern Brazil. Like most Brazilian footballers, he is known worldwide by his first name alone, and his modest upbringing in Nova Venécia — including raising pigeons — is an integral part of his personal story.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@richarlison · YouTube
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