United Kingdom
Rhitrition is the personal brand of Rhiannon Lambert, a London-based registered nutritionist holding both a BSc and MSc in nutrition.
Total Followers +0.2%
560K
Across Instagram, TikTok
Primary Platform
519K followers · 93% of audience
Engagement
1.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7.8K–$18K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +208 +0.0% | +0 +0.0% | +0 +0.0% | +208 |
| Last 30 days | +1K +0.2% | +102 +0.3% | +0 +0.0% | +1K |
| Last 90 days | +4K +0.8% | +2K +6.1% | +0 +0.0% | +7K |
| Last 365 days | +4K +0.8% | +2K +6.1% | +0 +0.0% | +7K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Rhitrition+ Nutrition / Wellness Subscription | Founder / owned brand | Long-term | — | |
| Rhitrition Clinic Nutrition / Health Services | Founder / owned brand | Long-term | — |
Rhitrition is the personal brand of Rhiannon Lambert, a London-based registered nutritionist holding both a BSc and MSc in nutrition. She built her platform by positioning herself as a credentialed, science-grounded alternative to the wellness influencer space — a distinction she reinforces consistently through her professional qualifications and clinical practice, Rhitrition Clinic. Her Sunday Times bestselling author status, across a catalogue of seven books including 'Ready Set Cook', extended her reach well beyond social media, while her podcast 'The Wellness Scoop' gave her a long-form channel to unpack nutrition science for a general audience. That multi-channel ecosystem — books, podcast, clinic, and a membership platform in Rhitrition Plus — marks her as one of the more fully developed operator-creators in the UK nutrition space.
On Instagram, where the bulk of her following is concentrated, Lambert's content leans toward accessible, whole-food recipes built around themes of gut health, fibre intake, and family-friendly eating — evidenced by recurring hashtags around beans, bloat, and breakfast. Her comment-to-DM recipe delivery format is a deliberate engagement mechanic that keeps interaction rates competitive for a mid-tier account her size. Her audience skews heavily female and clusters in the 25–44 bracket — a demographic that over-indexes for health-conscious household decision-making, making her an attractive fit for food, supplement, and wellness brands seeking trusted, credential-backed endorsement. With her established publishing presence and growing TikTok footprint, she is well positioned to expand her authority-led content model into broader mainstream health media.
Rhitrition sits squarely within the functional food, gut health, and everyday nutrition space — a natural fit for brands selling high-fibre pantry staples, probiotic or prebiotic supplements, plant-based food products, and kitchen appliances that support healthy home cooking. Her registered-nutritionist credentials (BSc, MSc) and Sunday Times bestselling author status lend scientific authority that most lifestyle food creators cannot claim, making her especially attractive to health-first FMCG and supplement brands that require credibility alongside recipe-driven reach. The audience skews heavily female and is concentrated in the millennial core — a high-intent cohort for grocery and wellness purchasing. UK and US followers collectively represent the dominant share of her reach, keeping campaigns practical for English-market rollouts on both sides of the Atlantic. TikTok cadence is near-daily with above-average engagement, while Instagram output is more periodic; the comment-to-DM recipe mechanic she deploys across posts is a measurable list-building activation that DTC brands find particularly valuable. No confirmed brand deals appear in the data, but the niche maps cleanly to gut health supplement labels, functional food retailers such as Whole Foods or Holland & Barrett, and recipe-kit or kitchen-equipment partners.
Benchmark estimates for a creator at Rhitrition's tier (Mid, 560K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Rhitrition's real name is Rhiannon Lambert. She coined the handle Rhitrition by blending "Rhi" from her first name with "nutrition," and it became the brand name for her books, clinic, and social media presence.
Rhiannon Lambert is a Registered Nutritionist, holding both a BSc and an MSc in nutrition — she specifically uses the title "Reg Nutritionist" in her bios. In the UK, registered nutritionists are accredited through the Association for Nutrition, which is a separate pathway and register from registered dietitians who fall under the Health and Care Professions Council.
The Wellness Scoop is Rhitrition's podcast, listed prominently in both her Instagram and TikTok bios. It covers nutrition, health, and wellness topics in line with her professional background as a registered nutritionist and bestselling author.
Rhiannon Lambert has written seven books on nutrition and has achieved Sunday Times Bestseller status, a credential she highlights across all her platforms. One of her most recent titles is Ready Set Cook, which she actively promotes in her Instagram bio.
Ready Set Cook is one of Rhiannon Lambert's published books, promoted directly in her Instagram bio. Based on her content style — high-fibre, family-friendly, minimal-ingredient recipes — the book aligns with her focus on making nutritious cooking practical and accessible for everyday households.
Rhitrition Plus is a dedicated platform Rhiannon Lambert runs under the handle @rhitritionplus, separate from her main social accounts. It functions as a subscription or membership space where followers can access more in-depth nutrition content and resources beyond her free social media posts.
Yes — Rhiannon Lambert offers private one-to-one nutrition consultations through her clinic, which operates under the handle @RhitritionClinic. This is listed in her Instagram bio as a distinct service from her content, books, and podcast.
"Bang in some beans" is a signature phrase and recurring hashtag Rhitrition uses to encourage followers to boost their fibre intake by adding beans to everyday meals. It reflects her broader focus on gut health, fibre, and simple nutritional upgrades rather than restrictive eating.
Rhitrition posts simple, high-fibre, nutrient-dense recipes — think two-ingredient banana and coconut cookies, cottage cheese bread, protein and fibre breakfast bowls, and berry bars. She often uses a comment-to-receive mechanic on Instagram, where followers comment a keyword like "COOKIE" or "BREAD" and the recipe is sent directly to their inbox.
Rhiannon Lambert is based in the United Kingdom, and her largest audience segment is also in the UK, though she has a significant following in the United States as well. Her audience skews heavily female and is concentrated in the 25–44 age range, consistent with her family nutrition and gut health content focus.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@rhitrition · Instagram
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