United States
Reserve_Home is a creator with a presence on Instagram (1,363,238 followers), TikTok (439,500 followers), based in United States.
Total Followers +4.3%
1.8M
Across Instagram, TikTok
Primary Platform
YouTube
1.4M followers · 76% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $16K–$38K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +8K +0.6% | +0 +0.0% | +0 +0.0% | +8K |
| Last 30 days | +76K +5.6% | +659 +0.1% | +0 +0.0% | +77K |
| Last 90 days | +123K +9.0% | +5K +1.1% | +0 +0.0% | +127K |
| Last 365 days | +123K +9.0% | +5K +1.1% | +0 +0.0% | +127K |
Daily follower snapshots from CreatorDB's longitudinal index.
Reserve_Home is a creator with a presence on Instagram (1,363,238 followers), TikTok (439,500 followers), based in United States. Their content sits in the home & interior design space. Their YouTube bio reads: "Always adding charm to our Brooklyn apt, cozy moments at home, and life in NYC ◡̈ tiktok & yt: @reserve_home helloreservehome@gmail.com". The full audience and engagement breakdown is below.
Reserve_Home reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Retail / Home, a clear signal of fit for brands in those categories. Demonstrated partners include Walmart. Engagement on YouTube runs around 3.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows homedecor content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Retail / Home and related categories, Reserve_Home offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Reserve_Home's tier (Macro, 1.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Reserve_Home is based in a Brooklyn apartment, and their content revolves around styling and adding charm to that specific NYC space. Their emphasis on renter-friendly upgrades makes their advice especially practical for people living in apartments they don't own.
It refers to decor choices — furniture, lighting, textiles, accessories — that aren't permanently fixed to a rental and can move with you when you leave. This philosophy sits at the core of Reserve_Home's content, helping renters invest in their space without losing that investment when they move.
Yes — Reserve_Home has partnered with Walmart, tagging sponsored content with #walmartpartner. Their audience skews heavily toward women in their twenties and thirties who are actively interested in home decor, which makes accessible home goods brands a natural fit.
Reserve_Home leans into a vintage cozy aesthetic with warm tones and seasonal layering. Their regular use of hashtags like #vintagehome, #cozyhome, and #interiorinspo reflects a style that mixes timeless vintage pieces with comfortable, lived-in sensibilities.
Yes — fall styling is a recurring theme across their platforms, consistently tagged with #fallvibes and #autumnmood. Seasonal home updates fit naturally into their broader cozy-at-home brand, and autumn content tends to perform especially well with their audience.
Yes — DIY home content is part of their regular mix, tagged under #diyhome. It complements their renter-focused approach, since DIY solutions often allow apartment dwellers to customize a space without making permanent modifications.
Yes — Reserve_Home has tagged content with #starbucksathome, folding cozy coffee-at-home moments into their lifestyle storytelling. It fits seamlessly with their overall aesthetic of creating warmth and comfort within their Brooklyn apartment.
Reserve_Home frames their Brooklyn apartment as a cozy retreat within the larger context of city living. Their Instagram bio explicitly references both "cozy moments at home" and "life in NYC," giving their content a distinct urban-apartment identity rather than a generic home-decor feel.
Reserve_Home is based in Brooklyn, New York City. Their Brooklyn apartment is the central subject of their content, and NYC life serves as a recurring backdrop that shapes the urban-cozy tone of their brand.
Reserve_Home posts across Instagram, TikTok, and YouTube, all under the same handle, @reserve_home. Instagram is their largest platform — with well over a million followers — though YouTube is listed as their primary platform and TikTok rounds out their cross-platform presence.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@reserve_home · YouTube
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