France
Renovation_Hmc — an abbreviation for Home Marie-Charlotte, the personal moniker behind the linked account @home_marie_charlotte — is a France-based micro-creator documenting the long-form renovation of a maison bourgeoise in the Bordeaux region.
Total Followers -0.4%
20K
Across Instagram
Primary Platform
YouTube
20K followers · 100% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $492–$1.4K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 19,661 | -83 | 2.4% | — | 1 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -83 -0.4% | +0 +0.0% | +0 +0.0% | -83 |
| Last 90 days | -181 -0.9% | +0 +0.0% | +0 +0.0% | -181 |
| Last 365 days | -181 -0.9% | +0 +0.0% | +0 +0.0% | -181 |
Daily follower snapshots from CreatorDB's longitudinal index.
Renovation_Hmc — an abbreviation for Home Marie-Charlotte, the personal moniker behind the linked account @home_marie_charlotte — is a France-based micro-creator documenting the long-form renovation of a maison bourgeoise in the Bordeaux region. The project launched in February 2020, coinciding with a period when pandemic-era lockdowns amplified European appetite for home transformation content. The channel presents itself as a personal renovation diary rather than a professional how-to resource, with an editorial emphasis on aesthetic choices: fine materials, considered décor, and the layered texture of a historic French property being thoughtfully restored.
With a closely-knit audience in the lower five-figure range and an engagement rate that sits comfortably above the category median, the account occupies a niche common in French Instagram culture — the aspirational maison project followed as an ongoing narrative. Content clusters around interior decoration and home design hashtags popular across French and broader European communities. The gender split is notably balanced, an unusual profile for décor-led accounts that typically skew female, suggesting the renovation process itself draws as much interest as the styling. With no recent uploads as of mid-2026, the account appears to have reached a natural pause — perhaps project completion — though its documented archive still positions it as a reference point for premium French residential renovation aesthetics and a credible fit for materials, lighting, or artisan-craft brands targeting style-conscious homeowners.
Renovation_Hmc reaches an audience concentrated in France primarily through YouTube, and is best activated via Instagram Reels and Stories. As a homedecor creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows homedecor content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For France-focused brands in homedecor and related categories, Renovation_Hmc offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Renovation_Hmc's tier (Micro, 20K combined followers, France). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Renovation_Hmc documents the full renovation of a maison bourgeoise Bordelaise — a classic 19th-century bourgeois-style house typical of Bordeaux, France. The project launched in February 2020 and covers everything from structural work to interior decoration, with a focus on beautiful materials and curated objects.
HMC stands for Home Marie Charlotte, the name behind the renovation project and its companion Instagram account @home_marie_charlotte. The Renovation_Hmc handle was created as a dedicated channel to document the Bordeaux house project separately from the lifestyle account.
Yes, the property is a maison bourgeoise Bordelaise, placing it in or around Bordeaux in southwestern France. This specific architectural style — typically featuring ornate façades and generous interior proportions — is closely associated with Bordeaux's 19th-century urban expansion.
A maison bourgeoise Bordelaise is a style of French townhouse built predominantly in the 19th and early 20th centuries in Bordeaux, characterized by tall ceilings, large windows, decorative stone façades, and generous room volumes. Renovating one is a significant undertaking, which is why the project attracted a dedicated following.
The project officially kicked off in February 2020, right before the COVID-19 lockdowns in France, which added an extra layer of challenge to the early renovation work. The timeline has been documented on Instagram under the hashtag #renovationhmc.
Activity on the account appears to have slowed significantly, with the last recorded upload dating back roughly a year before mid-2026. Whether the renovation itself is complete or the creator shifted to sharing content exclusively on the @home_marie_charlotte account is unclear from public posts.
The project leans into a French refined aesthetic — the creator's own words describe an emphasis on "belles matières et beaux objets" (beautiful materials and beautiful objects). Expect natural textures, considered object choices, and a restrained palette rather than trend-driven fast décor.
@home_marie_charlotte is the creator's broader lifestyle and décor account, linked directly from the Renovation_Hmc bio. While Renovation_Hmc focuses specifically on the Bordeaux house project, @home_marie_charlotte covers wider home inspiration and interior decoration content.
Unlike many home décor accounts that skew heavily female, Renovation_Hmc draws roughly equal numbers of men and women. This is likely because renovation and building content — covering structural decisions, materials, and craftsmanship — tends to interest both partners in a household project, not just the décor-focused audience.
The creator uses #renovationhmc as the dedicated project hashtag across posts, making it easy to follow the full renovation journey from the February 2020 start. Secondary hashtags like #decorationinterieur and #homedecor broaden the reach to the wider French home décor community on Instagram.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@renovation_hmc · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.