United States
Renee is a US-based home improvement creator documenting the solo renovation of her 1914 Craftsman bungalow — and, in parallel, her parents' 1915 Craftsman — with no professional training to fall back on.
Total Followers +0.2%
1.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
252K followers · 23% of audience
Engagement
5.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.4K–$22K / IG post
Brittany joined Renee full-time in 2025, marking a notable channel expansion beyond Renee's solo renovation format into a sibling co-hosted series.
The feature interview on KatieCouric.com highlighted Renee's self-taught approach and the broader appeal of her renovation journey to a mainstream audience.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +188 +0.0% | +0 +0.0% | +188 |
| Last 30 days | +2K +0.8% | +628 +0.1% | +0 +0.0% | +3K |
| Last 90 days | +4K +1.6% | +1K +0.2% | +1K +0.6% | +6K |
| Last 365 days | +4K +1.6% | +1K +0.2% | +1K +0.6% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Norton Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Wayfair Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Schlage Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Quince Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Klover Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Yeedi Home / Smart Appliances | Sponsored content | TikTok | 2025–2026 | — |
| Govee Smart Home / Lighting | Sponsored content | 2025–2026 | — | |
| Best Buy Retail / Electronics | Channel sponsor | 2025–2026 | — |
Renee is a US-based home improvement creator documenting the solo renovation of her 1914 Craftsman bungalow — and, in parallel, her parents' 1915 Craftsman — with no professional training to fall back on. Her channel is built around the honest, often messy reality of self-teaching: structural fixes, design decisions, woodworking, and the kind of setbacks that come with century-old houses. That authenticity drives an engagement rate well above the category median, and her secondary brand, @renowithrenee, suggests she has begun packaging what she learns into more structured educational content.
Her audience skews toward established homeowners — the 35-and-older cohort makes up the majority of her viewership — which gives her strong demographic alignment with brands selling considered, durable home products. Sponsor relationships with Schlage and Wayfair are natural fits, while a Best Buy partnership points toward smart-home and appliance territory she continues to enter. Her predominantly domestic US audience and consistently high engagement position her well for regional home improvement campaigns. As her two flagship renovation projects approach completion, the question of what comes next — a new property, a broader DIY curriculum — will define her next chapter.
Reneerenovates reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Home / Smart Appliances, Smart Home / Lighting, Retail / Electronics, a clear signal of fit for brands in those categories. Demonstrated partners include Norton and Wayfair. Engagement on YouTube runs around 5.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Home / Smart Appliances and related categories, Reneerenovates offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Reneerenovates's tier (Macro, 1.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
She's renovating a 1914 Craftsman bungalow — a home that's over a century old. Craftsman-style houses are known for their intricate woodwork, built-in cabinetry, and period-specific quirks that make them especially challenging to restore, which gives her channel a level of complexity beyond typical modern home makeover content.
Yes — solo renovation is the core premise of her entire channel. She documents herself learning each skill from scratch, mistakes included, without leaning on a contractor or a construction-experienced partner to carry the load.
She is. Alongside her own 1914 Craftsman, she's also taking on her parents' 1915 Craftsman next door, running both projects in parallel. That dual-renovation storyline gives her channel a built-in variety that keeps long-term viewers invested in two separate transformations at once.
None — that's actually the whole point. She describes herself as entirely self-taught, figuring out every skill hands-on as the renovation demands it. The learning-in-real-time format is what separates her content from polished HGTV-style channels.
Renowithrenee is Renee's dedicated DIY education account, designed to teach followers the specific skills she's picked up through her own renovations. It functions as a structured learning companion to her main @reneerenovates channel, where the raw project footage lives.
Yes, and she turned it into content. Renee documented her kittens causing real destruction to her living room and then filmed herself repairing the damage — a relatable twist on standard renovation content that resonated strongly with pet-owning followers dealing with the same problem.
Her confirmed sponsorship partners include Wayfair, Schlage, Quince, Norton, and Klover. The mix spans home products, smart door hardware, lifestyle goods, cybersecurity, and personal finance — reflecting both her renovation-focused audience and the broader demographics she reaches.
Schlage makes door locks and smart entry hardware, which fits organically into a historic-home renovation channel — century-old Craftsman homes frequently need full door and entryway overhauls. It's one of the more natural brand alignments in her sponsorship portfolio given the specific type of home she's working on.
Yes — she's been transparent that this is her first home, which she's renovating without prior experience in construction or design. That first-timer vulnerability is central to why her audience connects with her; she's not presenting herself as an expert, she's figuring it out alongside viewers in real time.
She posts across YouTube, Instagram, and TikTok under @reneerenovates, with YouTube serving as her primary home for longer renovation walkthroughs and TikTok carrying shorter clips that earn notably high engagement. Her audience skews toward the 35-and-older crowd, which aligns well with homeowner-focused content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@reneerenovates · YouTube
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